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THE MUSIC TRADE REVIEW
'A NEW CORRELATION.'
OPENS QUARTERS IN DALLAS, TEX.
New Edition of Victor Booklet Issued by Edu-
cational Department of The Victor Co. in
Response to an Urgent Demand from Dealers
and Others—Some of the Features.
Texas-Oklahoma Phonograph Co. Introduces
Many Novelties in New Southwestern Dis-
tributing Depot in That City—A. H. Curry
in Charge—Opening Last Month a Success.
Last spring the educational department of the
Victor Talking Machine Co. published an educa-
tional booklet, "A New Correlation," which met
with instant approval among teachers, educators
and talking machine dealers. So great was the
demand for this booklet that in two months' time
the first edition of 100,000 was completely ex-
hausted.
In response to countless and urgent requests, Mrs.
(Special to The Review.)
DALLAS, TEX., November 5.—The Texas-Okla-
homa Phonograph Co. has established Southwest-
ern headquarters at 1300 Elm street, this city,
with A. H. Curry as manager. The formal open-
ing of the new quarters was held last month
and a large number of local music lovers took
occasion to attend the reception and listen to the
new Edison diamond disc phonograph.
The company will handle both
wholesale and retail business, and
in the former department will
take care of a territory em-
bracing all of Texas and the
southern section of Oklahoma.
The company is incorporated
under the laws of Texas with
$2,50o capital stock, and will iian-
dle the Edison line exclusively.
The lower floor of the com-
pany's building is given over to
salesroom and offices, and in-
eludes in its equipment three
s o u n d - p r o o f demonstration
booths. On the second floor the
company has installed something
absolutely original. It is a mod-
—
ern clubroom, which is open to
Pages of "A New Correlation.
any man in Dallas between the
Frances Elliott Clark, Victor educational director, hours of noon and 2 o'clock, and is open to women
has just issued a revised edition of this booklet, who desire to hear good music between the hours
which contains much interesting information for of 5 and 6 each afternoon.
On the second floor there is also found a hall
dealers as well as for school people. This booklet
shows how the Victor and Victor records may now for dancing, where Vernon Cahagen will demon-
be brought into the actual work of the schoolroom strate the modern dances free of charge to Dallas
and be used to illustrate over thirty studies. The society folk. In the clubroom any record in the
pages covering the teaching of English literature Edison catalog will be played upon request and
alone point to a complete revolution in the method refreshments will be served during the ladies'hour.
of teaching English. Another interesting chapter
discusses the scientific construction of the Victor-
Victrola and its applicat'on to the study of physics.
Features Victor and Sonora Lines with Great
Through the avenue of Victor records the study
Success in South Norwalk, Conn.
of Music History and Appreciation is now made
more complete than ever before. Other subjects
One of the attractive talking machines establish-
treated are Current Events, Reading, Stories, Folk
ments in near-by territory is the new store of
Dancing, Physical Education, Art, Nature Study
James Donnelly, South Norwalk, Conn. A photo-
and Notebook Work. Besides being a good sug-
gestive guide to the teacher, "A New Correlation"
features a thousand selections which are fine speci-
mens of the unsurpassed Victor recording. This
booklet will be mailed free to all teachers and
music supervisors upon application to the Educa-
tional Department, Victor Talking Machine Co.,
Camden, N. J.
DONNELLY'S ATTRACTIVE STORE.
The Wonder Talking Machine Co., New York,
has purchased from the receiver in bankruptcy all
the assets of the Boston Talking Machine Co.,
Boston, Mass., including machinery, copyrights,
patents, models, etc., in addition to a stock of some
">0,000 records and a large quantity of talking ma-
chine parts. The company at the present writing
has not decided whether it will continue tie plant
at Boston or not. In order to take care of in-
creased facilities, the Wonder Talking Machine
Co. has leased 35,000 square feet of space in the
Fish Building, 113-119 Fourth avenue, New York.
A VICTROLA SPECIALIST.
Elmer Hoelzle, Formerly of Jacksonville, Now
with the Frederick Piano Co, of Cleveland.
( Special to The Review.)
CLEVELAND, O., November X.—Elmer G. Jloelzle,
formerly sales manager and secretary of the Talk-
ing Machine Co., of Jacksonville, Fla., is now
with the W. F. Frederick Piano Co., of this city,
doing specialty work in the Victrola department.
Mr. Hoelzle is a man of much experience in the
Victrola business, being thoroughly versed in the
Victor goods from start to finish, having made
special study at the Victor factory. Mr. Hoelzle
was the first man to have professional dancers in
show windows to demonstrate new dance rec-
ords. He is fast gaining a reputation in this
city as a singer of marked ability, along with his
special work with the Frederick Piano Co.
JOINS LANDAY^ BROS. FORCE.
R. K. Smith Appointed Advertising Manager
of Prominent Victor Distributers.
K. K. Smith has been appointed advertising man-
ager of Landay Bros., ~>(>'\ Fifth avenue, New York,
well-known Victor distributers. Mr. Smith will
have entire charge of the Landay retail activities,
and will also be at the service of the firm's Victor
dealers. Mr. Smith is prominent in advertising
circles, having been advertising manager of a num-
ber of successful and long-established department
stores and specialty concerns.
INCORPORATED.
The Utica Music Co., Utica, N. Y., was incorpo-
rated with the Secretary of State at Albany this
week for the purpose of handling phonographs,
records, etc., with a capital of $10,000. The in-
corporators are R. G. Dunmore, C. R. Dewey and
F. M. Coughlin, of Clinton.
VICTROLA MUSIC FOR CHURCH.
(Special to The Review.)
Featured in Views of British Soldiers Drilling
to Graphophone Music in London.
Jf you are a salesman, tuner or traveler, and
desire a position, forward your wants in an ad-
vertisement to The Review in space not to ex-
ceed four lines and it will be inserted free of
charge and replies sent to you.
Wonder Talking Machine Co. of New York
Purchases All Stock, Patents and Material.
Its Desirability of the Victrola for That Purpose
Well Illustrated by Eaton Drone.
COLUMBIA MACHINES ON FILMS.
The Columbia Graphophone Co. received some
excellent publicity through the medium of the
Hearst-Selig News Pictorial recently, when the
film service included views of British soldiers
drilling in Trafalgar Square, London, to com-
mands issuing from the horn of a Columbia
graphophone, a feature which was commented
upon at length in the London correspondence of
The World last month. In the pictures the
graphophone was well in the foreground, and the
Columbia trade-mark on the side of the machine
was clearly discernible. In the same series of
pictures were shown views of Olga Nethersole,
the well-known actress, exhorting recruits and
standing beside a Columbia machine used for at-
tracting crowds.
49
BUYS BOSTON T. M. CO. ASSETS.
Donnelly's Victor and Sonora Display.
graph of a portion of Mr. Donnelly's store is
shown herewith, and notwithstanding the compara-
tively limited scope of this dealer's activities he
has succeeded in building up a profitable clientele,
which is steadily increasing.
Mr. Donnelly handles the Victor and Sonora
lines, and his thorough knowledge of talking ma-
chine merchandising has enabled him to present
the qualities of these high-grade products in a con-
vincing and impressive manner. Mr. Donnelly but
recently moved into his new store, which affords him
ample facilities for the expansion of his business.
INSTALLINGJiEW BOOTHS.
The G. W. Woodmansee Piano Co., Cincinnati,
O., has installed three additional demonstrating
booths for talking machines to take care of its
growing business.
ZANESVILLE, ()., November 5.—An unusually con-
vincing demonstration of the desirability of talk-
ing machine music for church services was given
in the main auditorium of the New Church of
Christ, this city, last Sunday by Eaton Drone, the
energetic local Victrola dealer. The program con-
sisted of thirty numbers and included some of
the masterpieces of the world's greatest com-
posers, such as selections from Handel's "Mes-
siah," Nevin's "Rosary," Gounod's "Ave Maria,"
and selections from the works of Beethoven,
Haydn, Mozart, etc. The concert was very well
attended and created a most satisfying impression.
BROUGHT GLOWING REPORTS.
A. J. Hill, of the Southern Pathephone Co., Cin-
cinnati, O., Pathe distributer, was a visitor this
week at the executive offices of the Pathe Freres
Phonograph Co., New York, bringing with him
glowing reports of the status of Pathe activities
in the company's territory. New dealer's are being
signed daily, and the demand for the more ex-
pensive models of the Pathephone is steadily in-
creasing.