Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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fflJJIC TIRADE
V O L . LXI. N o . 2 0 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Nov. 13, 1915
SINGLE C COPIES,
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Sterling-Reliability
Reliability was the business maxim of Chas. A. Sterling
who first commenced the manufacture of musical
instruments away back in the early sixties.
The founder has passed away but his successors have
held undeviatingly to that early principle—reliability
—and the Sterling business has been expanded on that
enduring policy.
The fact that piano merchants who have sold the Sterling instru-
ments longest are the most enthusiastic in the advocacy of their
merits, furnishes a strong argument in favor of the undeviating
principles of reliability guiding the forces behind the Sterling industry.
In the development of the Sterling player-piano the same policy
of reliability has been rigidly adhered to. In mechanical excellence,
ease of execution and accessibility for regulation and other essen-
tials, the Sterling player-piano measures up in the fullest degree to
all of the demands made upon it.
All of its parts are made in the Sterling factories, and it consti-
tutes a harmonious whole.
The Sterling line affords the progressive piano merchant business
building powers which are most desirable.
THE STERLING COMPANY
Factories: DERBY, CONN.
10 CENTS.
%O OSSR *EA£