Music Trade Review

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THE MUSIC TRADE REVIEW
THE PRICE WE PAY FOR LIVING.
(Continued from page 3.)
verbal authority only, and of a confused essence. That man, in my opinion, is very miserable, who
has not a home where to be by himself, where to entertain himself alone, or to conceal himself from
others." The same observer of human life declares that in his opinion it is "much more supportable
to be always alone than never to be."
And yet there are times when even the masterpieces of literature pall on us, and only by some
imperative necessity of our nature we are compelled to seek the society of our fellows.
We need friends—at least if friends cannot be found, we need amusing acquaintances.
Well for us if a kindly destiny supplies us with the comradeship of the sincere and the gifted,
but even at the worst, the humblest, less pretentious and shallow companion is in our melancholy
hours better than none at all.
To kindred spirits we may unveil our innermost souls, but to the frivolous and volatile we can
only give the overflowing froth of our minds.
But wherever we go in the great cities of this land we hear the cry of the w r eary and the lone-
some, and in the country with the birds and the flowers about us that feeling of lonesomeness is
gone. There is the companionship of the birds and the trees. The language which they speak is
understood by us, and in the midst of Nature we feel ourselves in unison with the world-soul. We
know that we are not isolated from the rest of creation.
How would it be to start a Lonesome Club in our great city? The name itself might win
members and men would be bound to support it on account of the novelty it suggests.
As for life—the real life—the life of sincerity and frankness, it
is not found amid the teeming marts of men where the great tides of
humanity surge to and fro.
We all take on, perhaps unconsciously but nevertheless surely, a
kind of artificiality which is inseparable from life amidst the madding
throng.
"Piano Week" for Advertising by Piano Men.
J
T is pleasing to note that interest in The Review plan of co-
operative advertising for the piano and player-piano is steadily
growing. The subject has now been taken up by the officers of
State associations who have come out openly in its favor.
The president of the National Piano Manufacturers' Associa-
tion has the matter under advisement, and within the near future
presumably will have some important announcements to make in
this connection.
Certainly there n:ver has been a move suggested which has
grown so steadily in trade opinion as this. Numbers of manufac-
turers have announced themselves as strongly favoring the piano.
Henry Behning in conversation this week remarked: "I cer-
tainly hope The Review plan of organizing a national advertising
or publicity fund for the purpose of interesting the people in the
piano and player-piano will be successful."
The talking machine men have certainly accomplished won-
ders and the piano can be brought back into its own by interesting
the public in making them think more about pianos and player-
pianos.
There is no qu.stion as to the power of publicity in this par-
ticular. We see it every day in the automobile and in the talking
machine trade.
The Review has another suggestion which we believe will in-
terest piano merchants and will be in perfect harmony with the
original plan outlined, and that is, for all piano merchants to con-
centrate their local advertising for one week, say the first week in
November, and term it "Piano Week." If this chain of publicity
extends through every city in the United States, from coast to
coast, and from the Mexican border to the Canadian line, it will
make the American people think pianos just at the height of the
buying season.
Suppose, for instance, a man traveling from New York visits
the cities of Albany, Troy, Schenectady,-Utica, Rochester and Buf- .
falo, scanning the papers each morning, and finds that piano adver-
tising dominates? Would he not think pianos?
"
'
Would not the home peopl? think pianos? It would be excel-
lent toi try this out and we believe it would be the finest move that
could be made for. the piano interests.
We would suggest that every reader of The Review to whom '
this suggestion appeals as sound and argumentative, write to this
publication stating that he will do some local advertising during
the first w r eek in November. We will then print the list of names
and we may be successful in arousing tremendous national interest.
It is quite worth while.
Why not have one good, rousing piano week, and make it a
good one? What say you, gentlemen of the trade?
Do you favor the idea? If so, write The Review so that we
may set the ball in motion which will make for better piano busi-
ness.
Piano week and make it a rousing one.
?
Gingerize the trade so that people will think pianos and buy ;
them.
Surely many have suffered, but is it not quite time to consider
this whole proposition from a broader viewpoint than ever before?
1 If the piano manufacturers suffer the supply men feel the
effects also,,and if the piano merchants go down the piano manufac-
turers in turn get their knockout blow. And so it goes all along
the line. The whole conditions are interlocking, and there are some
weak links in the chain.
readers who are desirous of advancing themselves in the art of
selling, and selling is an art.
No other publication has given to readers such a helpful
service as The Review is rendering to salesmen of this country.
It is simply another evidence of Review excellence, which, added
to its distinctive features, gives to The Review a strength which is
most desirable.
Constructive work in every department has been one of the
fixed policies of this trade newspaper institution and it has won
much commendation.
—---!"
T
HE Salesmanship Section which appears in this number is a
Review service which will be appreciated by thousands of