Music Trade Review
Issue: 1914 Vol. 58 N. 8 - Page 50
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50
THE
MUSIC TRADE REVIEW
UKULELES NOW A FAD.
lamily to any other type of instrument made.
"Then there is another class of American musi-
Big Call for Hawaiian Musical Instrument at
cian, who must have an instrument that can be
C. H. Ditson & Co., New York—Popular with
played with either a plectrum or the fingers. This
Colleges and Musicians Generally—Chance
class is enthusiastic over the mandolin, guitar,
for the Dealer to Cater to Demand.
banjo, ukulele, etc., while they fail to admire or
"Aside from our regular business, which has enthuse over the violin family or, in fact, any in-
maintained a most gratifying pace since the first strument that is not played with the fingers or by
of the year, we have experienced a really surpris- the use of a plectrum. Incidentally, it may be
ing demand for ukuleles," recently remarked H. added that this class of musician is growing quite
L. Hunt, manager of the musical merchandise de- as rapidly as the lovers of the violin family.
partment of IT. L. Hunt & Co., 8 East Thirty-
"We next come to the third class of American
fourth street, New York. "This popular instru- musicians, who must have an instrument that they
ment, which furnishes a decidedly original and can blow. These people constitute the band in-
distinctive sort of music, is the official musical in- strument devotees, and in this respect it is note-
strument of the people of Hawaii, where it is worthy that mechanics belong principally to this
played in almost every home.
class. This can be probably accounted for by the
"We have all our ukulele manufactured by one fact that the constant use of their hands has tended
of the best makers in Honolulu, the home of the to make them unfit for manipulation on a plectrum
ukulele, and our call for this type of instrument is instrument or with a bow.
so heavy that we have guaranteed to take care of
the entire output of this manufacturer. The
BUSINESS STEADILY IMPROVING
ukulele is made from koa wood, and its process of
manufacture is rather slow, as the Hawaiian man- As Far as the Musical Merchandise Field Is
Concerned, Says C. B. Hohmann, Who Has
ufacturer takes a personal pride in every instru-
Just Returned from an Extended Trip to
ment he turns out that insures excellent work and
Pacific Coast in Interest of Hohner.
splendid quality.
"The ukulele is played principally by college
''The harmonica business throughout the coun-
students, who use it as an accompanying instru- try seems to be in a very satisfactory shape, and
ment, for which use it is particularly adapted. the leading members of the trade all report a bet-
Quite a number of ukulele clubs have been formed ter business with this line during 1913 than in
in local circles the past year or so, and these clubs any previous year," said C. B. ITohmann, the well-
are increasing their membership as the popularity known traveler for M. Hohner, the harmonica and
of llie instrument steadily advances, and the ap- accordeon manufacturer, who returned this week
preciation of its value increases.
from an extended trip to the Pacific Coast.
"This present popularity of the ukulele brings
" 1 he most noteworthy incident in my trip was
up a phase of the retail musical merchandise trade the unexpectedly heavy demand for our "Hohner
that is somewhat interesting. We have learned
Hoy" cut-out display cards. Although these at-
from many years' experience that the musicians in tractive cards have already achieved an unprec-
this country can be divided into two or three gen- edented popularity in the East, it naturally has
eral classes. There is probably no particular rea- taken a little while longer to introduce them to the
son for this seeming preference for certain types trade in the Far West and on the Coast. On this
of instruments, but it is an absolute fact that a trip, however, T was greatly pleased at the splendid
certain class of musicians have absolutely no use reception given this cut-out display card, and by
for any instrument outside of the violin family. this time, the dealers on the Coast are undoubtedly
No matter if the instrument be played well or presenting this card as impressively as their asso-
badly, this class of musician will prefer the violin, ciates in the East.
'cello, bass viol and other members of the violin
"General business conditions arc steadily improv-
A Satisfied Customer
Is our best advertisement and musi-
cians using YORK Instruments are
—satisfied. YORK Instruments have
been tested In the grind of experience,
with the fire of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 30
years and each year has made YORK
a greater success. Does this mean
anything to you? If you are on the
anxious seat we want you to
"LET US PROVE IT"
by sending our catalogue and dealer! 1 proposition. Do
It to-day or some live one may do you out of your
chance.
J. W. York & Sons, Qrand Rapids, Mich.
M a n u facturers, Importers,
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
ATTRACTIVE
SPECIALTIES
ing, and the country's natural resources arc pros-
perous and encouraging. The citrus crop on the
Coast, for example, is one of the best this section
has ever experienced, and these optimistic reports
furnish good ground for predicting a generally
satisfactory year during 1914.
"The Panama-Pacific Exposition is, of course,
the subject of general discussion on the Coast, and
the enthusiasm of the business men regarding the
benefits to be derived from this exposition is be-
coming more marked as the scheduled opening
date for the fair approaches.
"It is very gratifying to note that the popularity
of the harmonica is steadily advancing in every
section of the country. The various additions
which we made to our line last year are all praised
by the trade, and our products are proving a profit-
able line for everv dealer handling them."
WEYMANN & SON
Incorporated
Manufbaturers ot
Tlie Famous
Weymann ManoVriotes and
"Keystone State" Instruments
1010 Chestnut St.. PhiUdetpUm, P . .
EXCELSIOR
DRUMS S S STANDARD
Some dealers may say that they coat more than
others.
Excelsior drams cost more because they are
worth more. Cost more to make.
We could make them cost less by using* cheaper
material, use less care in making 1 them, and dis-
pense with the new patented improvements.
If we did, however, Excelsior Drums would
not he the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRLJVI WORKS
A. a . SOXSTMA1T, Vice-Pres. and Gen. Manager,
Tenth and Market Streets,
CAMSEN, ST. J.
Black Diamond
Strings
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
THE WORLD'S BEST
lational Musical String Co.
B
UEGELEISEN
& JACOBSON
1 1 3 - 1 1 5 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps can fall off on Bow Screws as above illustrated.
No advance in price if Violin Bows are purchased having the Patented Screw Attached to the Frog.
WM.
R. G R A T Z I M P O R T C O . ,
New Brunswick, N . J .
35-37 West 31st Street, New York City
WURUFZER
MUSICAL
Merchandise
Cincinnati
Chicago
50
THE
MUSIC TRADE REVIEW
UKULELES NOW A FAD.
lamily to any other type of instrument made.
"Then there is another class of American musi-
Big Call for Hawaiian Musical Instrument at
cian, who must have an instrument that can be
C. H. Ditson & Co., New York—Popular with
played with either a plectrum or the fingers. This
Colleges and Musicians Generally—Chance
class is enthusiastic over the mandolin, guitar,
for the Dealer to Cater to Demand.
banjo, ukulele, etc., while they fail to admire or
"Aside from our regular business, which has enthuse over the violin family or, in fact, any in-
maintained a most gratifying pace since the first strument that is not played with the fingers or by
of the year, we have experienced a really surpris- the use of a plectrum. Incidentally, it may be
ing demand for ukuleles," recently remarked H. added that this class of musician is growing quite
L. Hunt, manager of the musical merchandise de- as rapidly as the lovers of the violin family.
partment of IT. L. Hunt & Co., 8 East Thirty-
"We next come to the third class of American
fourth street, New York. "This popular instru- musicians, who must have an instrument that they
ment, which furnishes a decidedly original and can blow. These people constitute the band in-
distinctive sort of music, is the official musical in- strument devotees, and in this respect it is note-
strument of the people of Hawaii, where it is worthy that mechanics belong principally to this
played in almost every home.
class. This can be probably accounted for by the
"We have all our ukulele manufactured by one fact that the constant use of their hands has tended
of the best makers in Honolulu, the home of the to make them unfit for manipulation on a plectrum
ukulele, and our call for this type of instrument is instrument or with a bow.
so heavy that we have guaranteed to take care of
the entire output of this manufacturer. The
BUSINESS STEADILY IMPROVING
ukulele is made from koa wood, and its process of
manufacture is rather slow, as the Hawaiian man- As Far as the Musical Merchandise Field Is
Concerned, Says C. B. Hohmann, Who Has
ufacturer takes a personal pride in every instru-
Just Returned from an Extended Trip to
ment he turns out that insures excellent work and
Pacific Coast in Interest of Hohner.
splendid quality.
"The ukulele is played principally by college
''The harmonica business throughout the coun-
students, who use it as an accompanying instru- try seems to be in a very satisfactory shape, and
ment, for which use it is particularly adapted. the leading members of the trade all report a bet-
Quite a number of ukulele clubs have been formed ter business with this line during 1913 than in
in local circles the past year or so, and these clubs any previous year," said C. B. ITohmann, the well-
are increasing their membership as the popularity known traveler for M. Hohner, the harmonica and
of llie instrument steadily advances, and the ap- accordeon manufacturer, who returned this week
preciation of its value increases.
from an extended trip to the Pacific Coast.
"This present popularity of the ukulele brings
" 1 he most noteworthy incident in my trip was
up a phase of the retail musical merchandise trade the unexpectedly heavy demand for our "Hohner
that is somewhat interesting. We have learned
Hoy" cut-out display cards. Although these at-
from many years' experience that the musicians in tractive cards have already achieved an unprec-
this country can be divided into two or three gen- edented popularity in the East, it naturally has
eral classes. There is probably no particular rea- taken a little while longer to introduce them to the
son for this seeming preference for certain types trade in the Far West and on the Coast. On this
of instruments, but it is an absolute fact that a trip, however, T was greatly pleased at the splendid
certain class of musicians have absolutely no use reception given this cut-out display card, and by
for any instrument outside of the violin family. this time, the dealers on the Coast are undoubtedly
No matter if the instrument be played well or presenting this card as impressively as their asso-
badly, this class of musician will prefer the violin, ciates in the East.
'cello, bass viol and other members of the violin
"General business conditions arc steadily improv-
A Satisfied Customer
Is our best advertisement and musi-
cians using YORK Instruments are
—satisfied. YORK Instruments have
been tested In the grind of experience,
with the fire of a public musical opin-
ion, and have not been found wanting.
This test has covered a period of 30
years and each year has made YORK
a greater success. Does this mean
anything to you? If you are on the
anxious seat we want you to
"LET US PROVE IT"
by sending our catalogue and dealer! 1 proposition. Do
It to-day or some live one may do you out of your
chance.
J. W. York & Sons, Qrand Rapids, Mich.
M a n u facturers, Importers,
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
ATTRACTIVE
SPECIALTIES
ing, and the country's natural resources arc pros-
perous and encouraging. The citrus crop on the
Coast, for example, is one of the best this section
has ever experienced, and these optimistic reports
furnish good ground for predicting a generally
satisfactory year during 1914.
"The Panama-Pacific Exposition is, of course,
the subject of general discussion on the Coast, and
the enthusiasm of the business men regarding the
benefits to be derived from this exposition is be-
coming more marked as the scheduled opening
date for the fair approaches.
"It is very gratifying to note that the popularity
of the harmonica is steadily advancing in every
section of the country. The various additions
which we made to our line last year are all praised
by the trade, and our products are proving a profit-
able line for everv dealer handling them."
WEYMANN & SON
Incorporated
Manufbaturers ot
Tlie Famous
Weymann ManoVriotes and
"Keystone State" Instruments
1010 Chestnut St.. PhiUdetpUm, P . .
EXCELSIOR
DRUMS S S STANDARD
Some dealers may say that they coat more than
others.
Excelsior drams cost more because they are
worth more. Cost more to make.
We could make them cost less by using* cheaper
material, use less care in making 1 them, and dis-
pense with the new patented improvements.
If we did, however, Excelsior Drums would
not he the Standard as they are to-day. Write for
catalogue.
EXCELSIOR DRLJVI WORKS
A. a . SOXSTMA1T, Vice-Pres. and Gen. Manager,
Tenth and Market Streets,
CAMSEN, ST. J.
Black Diamond
Strings
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
THE WORLD'S BEST
lational Musical String Co.
B
UEGELEISEN
& JACOBSON
1 1 3 - 1 1 5 University Place
NEW YORK
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
A PROBLEM
SOLVED!
Warranted that neither Bow Screw Rings nor Caps can fall off on Bow Screws as above illustrated.
No advance in price if Violin Bows are purchased having the Patented Screw Attached to the Frog.
WM.
R. G R A T Z I M P O R T C O . ,
New Brunswick, N . J .
35-37 West 31st Street, New York City
WURUFZER
MUSICAL
Merchandise
Cincinnati
Chicago
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