Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
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of to day O*
The Chickering Piano, which was first created in 1823,
has been undeniably a powerful factor in the develop-
ment of the musical history of America foi the ninety
intervening years.
The Chickering enterprise has been constantly vital-
ized by new forces—by aggressive management and by
the introduction of betterments wherever possible in
order to accomplish the highest results—in brief that the
Chickering Piano of each decade should measure up in
the fullest degree to all musical requirements.
That aggressive spirit has maintained the Chickering in a unique position
during every year of its life.
The keenest musical experts agree that the Chickering of to-day surpasses
in musical excellence the Chickering of preceding years. The Chickering
tradition of piano greatness is ever staunchly maintained.
What is that Chickering tradition ?
To make the most exquisite—the most perfect creation for musical ex-
pression—a piano that should appeal unerringly to the most esthetic tastes.
The Chickering Piano of to-day illustrates to a remarkable degree what
concentrated efforts, when placed upon the development of a single prod-
uct, may accomplish.
It is a piano which has a glorious past, and which to-day stands as the
embodiment of the piano maker's art—a piano in which is incorporated
that fine art which has made the American piano stand out clear and
distinct, a leader among the art products of the entire world!
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(Div. American PUao Co.)
Boston, Mass.