Music Trade Review

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12
THE
MUSIC TRADE
REVIEW
OUR FOREIGN TRADE.
SEND HEARTY CONGRATULATIONS.
High Record in Imports and Exports in Eleven
Months Ending May.
Noted Musicians Felicitate the Lauter Co. on
Its Semi-Centennial and the Excellence of
the Pianos Which Bear the Lauter Name.
(Special to Tin; Review.)
Washington, D. C, June 18, 1912.
According to a statement of the Bureau of Sta-
tistics the foreign trade of the United States in
May exceeded in both imports and exports that
for the corresponding month of any earlier year
and this is also true of the figures for the eleven
months ending with May. Imports amounted to
$155,600,724, against $129,914,160 in May, 1911, the
former high record for the month of May. Ex-
ports were $175,895,328, against $153,152,353 in
May of last year, the former high record for May.
The total imports for the eleven months ending
with May were $1,522,136,975, against $1,404,418,921
in the corresponding months of 1911, and exports
during the eleven months ending with May were
$2,066,603,937, against $1,907,613,462 in the cor-
responding month of last year. Imports for the
eleven months exceeded by $85,000,000 the largest
ever recorded for the corresponding eleven months,
that of the fiscal year 1910. The exports exceeded
by $159,000,000 the largest total ever recorded for
the corresponding eleven months, that for the fiscal
year 1911.
The share of merchandise entering free of duty
in the month of May was 54.3 per cent., against
48.3 per cent, in May, 1911, and in the eleven
months ending with May 53.5 per cent., against
50.9 per cent, in the corresponding period last year.
The duties collected from customs in the month
of May were $26,578,973, against $24,073,285 in May
last year, and for the eleven months ending with
May $285,030,210, against $269,487,994 in the cor-
responding months last year.
If you are a salesman, tuner or traveler, and
desire a position, forward your wants in an ad-
vertisement to The Review in space not to ex-
ceed four lines and it will be inserted free of
charge and replies sent to you.
The Lauter Co.'s semi-centennial, which was cele-
brated throughout the month of May, brought
forth a vast number of testimonials from the
musical fraternity in all parts of the country and
they have been used in a striking way in the
New Jersey advertising of this house. The let-
ters, taken as a whole, pay a remarkable tribute
to the Lauter instruments, coming as they do from
representative musicians.
For instance, Dr. Wm. C. Carl, the well-known
organist and director of the Guilmant Organ
School, New York, in extending congratulations,
speaks 'in the highest possible manner of the Lau-
ter instruments, which he has used in the school,
of which he says: "The wonderful singing tone,
together with the responsive touch, commands
immediate attention. The instrument responds to
every demand, no matter how exacting, and it is
a delight to play upon it."
Daniel F. Hervey, congratulating the house on
its fiftieth anniversary, the founders, Messrs. Lauter
and Cameron, whom he has known since a young
man, says in part: "The grand piano which I
bought of you six years ago stands in my music
room to-day as good and as true as when it first
came from your factory, and is an unfailing source
of pleasure to my family and friends. Its beauti-
ful tone quality, its perfect action, the limpidity
of its treble, and the sonority of its bass call forth
favorable comment from all who hear it or play it.
In other words, it gives complete satisfaction.
Therefore, in addition to congratulating you on
the success of your house as a business venture,
please accept also my congratulations on the per-
fection of your pianos."
Other letters complimenting the Lauter Co. on its
anniversary and on the excellence of the pianos
manufactured, particularly the grands, which have
been used by those writing in concert and for
studio work, are from Florence Mulford Hunt, the
celebrated teacher and vocalist; C. Wenham Smith,
pianist; Frank L. Sealy, the well-known pianist
and teacher; Christian Fritsch, and Arthur D.
Woodruff, conductor, who has used the Lauter
grand in his concerts with the greatest possible
success.
$1,800 FOR SQUARE PIANO.
Piano Men Receive Severe Shock Upon Perus-
ing Announcement in Paterson N. J., Paper
— Reminiscent of Ante-Bellum Days.
Those acquainted with piano values experienced
a distinct shock last wtek when a daily paper in
Paterson, N. J., published an advertisement of a
piano house in which the prices for square pianos
were quoted as $500, $700, $900, $1,500 and $1,800.
Veterans in the business began to rub their eyes
and wonder whether they had been doing a Rip
Van Winkle act since ante-bellum days and were
still doing business on the good old plan when a
thousand dollars for a square was a common price.
The pain of the shock was alleviated to a certain
extent, however, when the paper in question in a
later edition say that a mistake had been made
and that the prices should have been $5.00 to
$18.00. The mistake, of course, was amusing, but
such a shock to piano men in these days of "was-
now" sales as liable to induce numberless strokes
of apoplexy.
E. A. FEUSTERMACHER IN NEW YORK.
Among the dealers who visited New York this
week was E. A. Feustermacher, of Scranton, Pa.
When seen by a representative of The Review he
stated that the business conditions in Pennsyl-
vania are very much improved, although they have
not entirely recovered as yet from the effects of
the coal strike. Mr. Feustcrmacher visited the
factory of Krakauer Rros. and several other piano
plants in the city.
$ w
Advertising that Pays
We take it for granted that you are in business to make a profit
Also that you are progressive and advertise so that the public may know who you are, where you are and what you have
to sell. Perhaps your ads have not always brought the desired returns and you have wondered why?
Look them over and answer the following frankly:
1.
2.
3.
4.
5.
6.
\
Am I advertising a piano which will appeal to the greatest numbers of piano buyers?
Can I expect to make most of my sales from that line?
Am 1 stating plainly just why they should come to my store and purchase that piano?
Is that piano the best value for the money 1 can give them?
Will this piano—price and all—appeal to the majority who come to my store?
Can I secure styles of this particular make which will appeal to every taste?
If you cannot answer "Yes" to every one of these questions you are wasting a good share of your advertising appropria-
tion. The progressive dealer to-day is advertising and making the backbone of his business the piano which appeals to every
class and every taste—one which is an all 'round instrument and absolutely the best value obtainable.
Each year more and more dealers are featuring the Cable-Nelson line because they have found that it pays to do so. It
represents the best piano value, can be bought by anyone, appeals to every taste, and can be handled safely and at a profit.
Let us show you.
New catalog for the asking. It will help you.
Cable-Nelson Piano Co,
1.4
Republic Building
CHICAGO
"A Richer Tone as Years Go By "