Music Trade Review
Issue: 1911 Vol. 53 N. 5 - Page 44
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
44
MUSIC TRADE
REVIEW
that left a deficit even when the sales had totaled
several hundred thousand. Such an experience
would prove disastrous to even a large concern
were it not that it is the exception rather than the
rule, and is counterbalanced by the success of songs
"put over" with little expense. But when accidents
this character can happen to the products of a
CDWA1D LYMAN BILL - Editor and Prtprleltr of
concern that is thoroughly familiar with every de-
J. B. SriLLANE, Maugtng Editor
tail of the business, and has the experience to back
it up in the selection of songs likely to succeed,
B. B. WILSON, Editor Music Section
what chance has the small man in forcing public
iTtry Saturday at 1 MaalsMi taut, H«W Tark
favor?
Can't Always Pick a Winner.
. (laclndlng poeta*;a), Onltaxl Statea aad
altxtco, 12.00 per j u r ; Caaada, $i.6O; all •tkar oooa-
It is the wise man, whether publisher or dealer,
trlea, |4.00.
who is able to pick a "winner" among the raft of
T t l « p b o a c a - N n m b e n 4«77 and 4678 Gramcrcy
popular music that is offered to-day, and it is a wiser
Connecting all Departments
man who, when he finds that he has made a wrong
choice, doesn't insist on winning at any cost and
NEW YORK, AUGUST 5 , l t l l
has sufficient nerve to drop that particular song and
go after something that suits the public taste. The
All matter of every nature intended
modern popular songs may be devided into three
for this department should be addressed
classes : those made popular by the public itself,
The Editor Music Section Music Trade
those which become popular after being boosted and
Review, 1 Madison Avenue, New York.
brought strongly to public attention, and, lastly, the
songs upon which thousands of dollars could be
spent, through the medium of advertising and pro-
fessional channels, without influencing the public in
the least. To be made popular by any means the
song itself must possess the qualities that appeal.
The dealer when he receives a good' song from his
publisher on speculation, that he himself believes to
have the proper quality, can popularize the song in
It is often remarked that of the number of hits his immediate vicinity and add another big seller
that serve to gladden the hearts of those in the to the list being pushed in a general manner by
business of music publishing and selling, by far the the publisher. The dealer is on the ground and
greater number are "made hits," or rather songs comes pretty near to knowing what is going to
that have been pushed so strongly that the public appeal to his trade, or at least he should be pos-
has had the song simply forced on its attention. sessed of that knowledge if he expects to see his
The natural hit, the song that appeals to the public business grow. With that knowledge of local de-
upon its own merits, is, on the contrary, a real pearl mands a dealer may create a successful sale for a
without price, and just about as scarce. The diffi- song that could hardly be given away free in an-
culty, however, lies in the fact that a number of other locality.
publishers and a good many dealers have figured
What One Lone Girl Accomplished.
out that the worst combination of lyric and music
An example of what a dealer may do toward
possible to produce can be forced upon the public popularizing music comes from the West. A song-
if those back of it have sufficient money to back up writer and composer had formed a small company
the game to the limit. Past performances make it for publishing his songs, but met with poor suc-
unnecessary to add that more than one publisher cess, owing to ignorance of the details of the busi-
has "hit the toboggan" through sticking to just such ness, especially as regards the marketing and a
a belief. Within the last two seasons at least one
publishing concern credited with the willingness to
go the limit on any song in which it has faith,
pushed several numbers to success, but at a price
„ COMMENTS B Y - „
SR£EJ
Successful Productions
C H A P P E L L & CO., Ltd.
41 East 34th St., New York
NEW NUMBER FOR "BRIGHT EYES."
"Love Is Something That Has to Grow" Writ-
ten by Cecil Lean, Looks Like Big Success.
When the successful musical comedy "Bright
Eyes" reopens in Allentown, Pa., on August 10,
a new number will be added to its melodious
score, which bears the unique title of "Love Is
Something That Has to Grow" (Alone, so Long),
written and composed by Cecil Lean, star of the
organization. Everybody connected with the pro-
duction arc unanimous in their praise of this new
number, and with one voice voted its introduction
into the play already rich in song hits. "Love Is
"ALL ALONE"
"ALL ABOARD FOR BLANKET B A Y "
"IT'S GOT TO BE SOMEONE THAT I LOVE"
"UNDER THE YUM YUM TREE"
We are publishers of the following
"THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"MARRIAGE A LA CARTE"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
lack of sufficient capital to do the proper amount
of boosting in the professional field. After try-
ing to sell a ten-cent store for some time, and as a
last resort, he offered his music at four cents a
copy in small lots, and the dealer took what might
be called a sample assortment. The pianist, a
young lady, happened to try over one of the new
numbers and became so much interested that she
played it over very frequently when customers
were in the store. The music itself was very
meritorious and appealed to so many customers
that a small reorder and then larger ones fol-
lowed, all resulting from one lone girl's liking for
a song and her careless boosting of it. The song-
writer-publisher was quite overwhelmed with the
sudden success, and in the heat of success accepted
an offer for the purchase of the song from a firm
of publishers with the funds and the facilities
to give it the proper advertising. It is a well-
known fact that the managers of the music de-
partments of certain ten-cent stores prepare fre-
quent lists of the numbers to be pushed by their
departments, generally the numbers on which the
best prices are received and in which the greatest
profit lies, along the same lines adopted by the
large publishers in carrying out their selling systems.
If the individual dealer would consistently and
persistently follow their example, the chances are
that he would have fewer shelf warmers to com-
plain of. He shouldn't depend upon the publishers
to do all the selling for him. He has the advan-
tage because he is on the ground and knows the
local tastes.
I HARRY VON TILIER MUSIC PUBLISHING COMPANY
ADDRESS ALL MAIL TO
NEW YORK OFFICE
MSBi
Most Beautiful Child Ballad Written
In Years.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
Columbia Theatre Bldo.
Broadway and 47th St.
If
MEYER COHEN, Mar.
125 West 43d Street, New York Clty|
This is a collection
of twenty-eight beautiful
compositions,
especially
adapted and arranged for
cornet solo with piano ac-
companiment by W. Paris
Chambers. The very fact
that Mr. Chambers, fa-
mous as a virtuoso and
musician, has arranged
the music, will be a suffi-
cient guarantee to any
cornetist, of the excel-
lence of this folio. Par-
ticular attention is drawn
to the infinitely great va-
riety of the contents,
making the collection one
that will be useful on
every
occasion.
Price
(Cornet with Piano Accotn.), 76 cents.
HINDS, NOBLE & ELDREDGE, 31-35 West 15Ui Street, New York
Just
Just
Published
Published
THE
ROOT EDITION BEAUTIFUL
Trade Supplied by t h e MoKlnley Music Co., C h i c a g o a n d N e w York
Ta« Root Edition B«autif*l it beinc advertised in erorr musical magazine in tkia country. 100,900 music teachers are being supplied with catalogs containing thematic and 4e>
•cripdon afMcll phm. If you do not wpply thedemand. you wiH >are for the edition itis because you lack interest in the newest publications and that means you art not up-to-dat*
Write for samples.
MUSIC COMPANY
CHICAGO
AND NEW YORK
THE
44
MUSIC TRADE
REVIEW
that left a deficit even when the sales had totaled
several hundred thousand. Such an experience
would prove disastrous to even a large concern
were it not that it is the exception rather than the
rule, and is counterbalanced by the success of songs
"put over" with little expense. But when accidents
this character can happen to the products of a
CDWA1D LYMAN BILL - Editor and Prtprleltr of
concern that is thoroughly familiar with every de-
J. B. SriLLANE, Maugtng Editor
tail of the business, and has the experience to back
it up in the selection of songs likely to succeed,
B. B. WILSON, Editor Music Section
what chance has the small man in forcing public
iTtry Saturday at 1 MaalsMi taut, H«W Tark
favor?
Can't Always Pick a Winner.
. (laclndlng poeta*;a), Onltaxl Statea aad
altxtco, 12.00 per j u r ; Caaada, $i.6O; all •tkar oooa-
It is the wise man, whether publisher or dealer,
trlea, |4.00.
who is able to pick a "winner" among the raft of
T t l « p b o a c a - N n m b e n 4«77 and 4678 Gramcrcy
popular music that is offered to-day, and it is a wiser
Connecting all Departments
man who, when he finds that he has made a wrong
choice, doesn't insist on winning at any cost and
NEW YORK, AUGUST 5 , l t l l
has sufficient nerve to drop that particular song and
go after something that suits the public taste. The
All matter of every nature intended
modern popular songs may be devided into three
for this department should be addressed
classes : those made popular by the public itself,
The Editor Music Section Music Trade
those which become popular after being boosted and
Review, 1 Madison Avenue, New York.
brought strongly to public attention, and, lastly, the
songs upon which thousands of dollars could be
spent, through the medium of advertising and pro-
fessional channels, without influencing the public in
the least. To be made popular by any means the
song itself must possess the qualities that appeal.
The dealer when he receives a good' song from his
publisher on speculation, that he himself believes to
have the proper quality, can popularize the song in
It is often remarked that of the number of hits his immediate vicinity and add another big seller
that serve to gladden the hearts of those in the to the list being pushed in a general manner by
business of music publishing and selling, by far the the publisher. The dealer is on the ground and
greater number are "made hits," or rather songs comes pretty near to knowing what is going to
that have been pushed so strongly that the public appeal to his trade, or at least he should be pos-
has had the song simply forced on its attention. sessed of that knowledge if he expects to see his
The natural hit, the song that appeals to the public business grow. With that knowledge of local de-
upon its own merits, is, on the contrary, a real pearl mands a dealer may create a successful sale for a
without price, and just about as scarce. The diffi- song that could hardly be given away free in an-
culty, however, lies in the fact that a number of other locality.
publishers and a good many dealers have figured
What One Lone Girl Accomplished.
out that the worst combination of lyric and music
An example of what a dealer may do toward
possible to produce can be forced upon the public popularizing music comes from the West. A song-
if those back of it have sufficient money to back up writer and composer had formed a small company
the game to the limit. Past performances make it for publishing his songs, but met with poor suc-
unnecessary to add that more than one publisher cess, owing to ignorance of the details of the busi-
has "hit the toboggan" through sticking to just such ness, especially as regards the marketing and a
a belief. Within the last two seasons at least one
publishing concern credited with the willingness to
go the limit on any song in which it has faith,
pushed several numbers to success, but at a price
„ COMMENTS B Y - „
SR£EJ
Successful Productions
C H A P P E L L & CO., Ltd.
41 East 34th St., New York
NEW NUMBER FOR "BRIGHT EYES."
"Love Is Something That Has to Grow" Writ-
ten by Cecil Lean, Looks Like Big Success.
When the successful musical comedy "Bright
Eyes" reopens in Allentown, Pa., on August 10,
a new number will be added to its melodious
score, which bears the unique title of "Love Is
Something That Has to Grow" (Alone, so Long),
written and composed by Cecil Lean, star of the
organization. Everybody connected with the pro-
duction arc unanimous in their praise of this new
number, and with one voice voted its introduction
into the play already rich in song hits. "Love Is
"ALL ALONE"
"ALL ABOARD FOR BLANKET B A Y "
"IT'S GOT TO BE SOMEONE THAT I LOVE"
"UNDER THE YUM YUM TREE"
We are publishers of the following
"THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"MARRIAGE A LA CARTE"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
lack of sufficient capital to do the proper amount
of boosting in the professional field. After try-
ing to sell a ten-cent store for some time, and as a
last resort, he offered his music at four cents a
copy in small lots, and the dealer took what might
be called a sample assortment. The pianist, a
young lady, happened to try over one of the new
numbers and became so much interested that she
played it over very frequently when customers
were in the store. The music itself was very
meritorious and appealed to so many customers
that a small reorder and then larger ones fol-
lowed, all resulting from one lone girl's liking for
a song and her careless boosting of it. The song-
writer-publisher was quite overwhelmed with the
sudden success, and in the heat of success accepted
an offer for the purchase of the song from a firm
of publishers with the funds and the facilities
to give it the proper advertising. It is a well-
known fact that the managers of the music de-
partments of certain ten-cent stores prepare fre-
quent lists of the numbers to be pushed by their
departments, generally the numbers on which the
best prices are received and in which the greatest
profit lies, along the same lines adopted by the
large publishers in carrying out their selling systems.
If the individual dealer would consistently and
persistently follow their example, the chances are
that he would have fewer shelf warmers to com-
plain of. He shouldn't depend upon the publishers
to do all the selling for him. He has the advan-
tage because he is on the ground and knows the
local tastes.
I HARRY VON TILIER MUSIC PUBLISHING COMPANY
ADDRESS ALL MAIL TO
NEW YORK OFFICE
MSBi
Most Beautiful Child Ballad Written
In Years.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
Columbia Theatre Bldo.
Broadway and 47th St.
If
MEYER COHEN, Mar.
125 West 43d Street, New York Clty|
This is a collection
of twenty-eight beautiful
compositions,
especially
adapted and arranged for
cornet solo with piano ac-
companiment by W. Paris
Chambers. The very fact
that Mr. Chambers, fa-
mous as a virtuoso and
musician, has arranged
the music, will be a suffi-
cient guarantee to any
cornetist, of the excel-
lence of this folio. Par-
ticular attention is drawn
to the infinitely great va-
riety of the contents,
making the collection one
that will be useful on
every
occasion.
Price
(Cornet with Piano Accotn.), 76 cents.
HINDS, NOBLE & ELDREDGE, 31-35 West 15Ui Street, New York
Just
Just
Published
Published
THE
ROOT EDITION BEAUTIFUL
Trade Supplied by t h e MoKlnley Music Co., C h i c a g o a n d N e w York
Ta« Root Edition B«autif*l it beinc advertised in erorr musical magazine in tkia country. 100,900 music teachers are being supplied with catalogs containing thematic and 4e>
•cripdon afMcll phm. If you do not wpply thedemand. you wiH >are for the edition itis because you lack interest in the newest publications and that means you art not up-to-dat*
Write for samples.
MUSIC COMPANY
CHICAGO
AND NEW YORK
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