Music Trade Review

Issue: 1911 Vol. 53 N. 5

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
44
MUSIC TRADE
REVIEW
that left a deficit even when the sales had totaled
several hundred thousand. Such an experience
would prove disastrous to even a large concern
were it not that it is the exception rather than the
rule, and is counterbalanced by the success of songs
"put over" with little expense. But when accidents
this character can happen to the products of a
CDWA1D LYMAN BILL - Editor and Prtprleltr of
concern that is thoroughly familiar with every de-
J. B. SriLLANE, Maugtng Editor
tail of the business, and has the experience to back
it up in the selection of songs likely to succeed,
B. B. WILSON, Editor Music Section
what chance has the small man in forcing public
iTtry Saturday at 1 MaalsMi taut, H«W Tark
favor?
Can't Always Pick a Winner.
. (laclndlng poeta*;a), Onltaxl Statea aad
altxtco, 12.00 per j u r ; Caaada, $i.6O; all •tkar oooa-
It is the wise man, whether publisher or dealer,
trlea, |4.00.
who is able to pick a "winner" among the raft of
T t l « p b o a c a - N n m b e n 4«77 and 4678 Gramcrcy
popular music that is offered to-day, and it is a wiser
Connecting all Departments
man who, when he finds that he has made a wrong
choice, doesn't insist on winning at any cost and
NEW YORK, AUGUST 5 , l t l l
has sufficient nerve to drop that particular song and
go after something that suits the public taste. The
All matter of every nature intended
modern popular songs may be devided into three
for this department should be addressed
classes : those made popular by the public itself,
The Editor Music Section Music Trade
those which become popular after being boosted and
Review, 1 Madison Avenue, New York.
brought strongly to public attention, and, lastly, the
songs upon which thousands of dollars could be
spent, through the medium of advertising and pro-
fessional channels, without influencing the public in
the least. To be made popular by any means the
song itself must possess the qualities that appeal.
The dealer when he receives a good' song from his
publisher on speculation, that he himself believes to
have the proper quality, can popularize the song in
It is often remarked that of the number of hits his immediate vicinity and add another big seller
that serve to gladden the hearts of those in the to the list being pushed in a general manner by
business of music publishing and selling, by far the the publisher. The dealer is on the ground and
greater number are "made hits," or rather songs comes pretty near to knowing what is going to
that have been pushed so strongly that the public appeal to his trade, or at least he should be pos-
has had the song simply forced on its attention. sessed of that knowledge if he expects to see his
The natural hit, the song that appeals to the public business grow. With that knowledge of local de-
upon its own merits, is, on the contrary, a real pearl mands a dealer may create a successful sale for a
without price, and just about as scarce. The diffi- song that could hardly be given away free in an-
culty, however, lies in the fact that a number of other locality.
publishers and a good many dealers have figured
What One Lone Girl Accomplished.
out that the worst combination of lyric and music
An example of what a dealer may do toward
possible to produce can be forced upon the public popularizing music comes from the West. A song-
if those back of it have sufficient money to back up writer and composer had formed a small company
the game to the limit. Past performances make it for publishing his songs, but met with poor suc-
unnecessary to add that more than one publisher cess, owing to ignorance of the details of the busi-
has "hit the toboggan" through sticking to just such ness, especially as regards the marketing and a
a belief. Within the last two seasons at least one
publishing concern credited with the willingness to
go the limit on any song in which it has faith,
pushed several numbers to success, but at a price
„ COMMENTS B Y - „
SR£EJ
Successful Productions
C H A P P E L L & CO., Ltd.
41 East 34th St., New York
NEW NUMBER FOR "BRIGHT EYES."
"Love Is Something That Has to Grow" Writ-
ten by Cecil Lean, Looks Like Big Success.
When the successful musical comedy "Bright
Eyes" reopens in Allentown, Pa., on August 10,
a new number will be added to its melodious
score, which bears the unique title of "Love Is
Something That Has to Grow" (Alone, so Long),
written and composed by Cecil Lean, star of the
organization. Everybody connected with the pro-
duction arc unanimous in their praise of this new
number, and with one voice voted its introduction
into the play already rich in song hits. "Love Is
"ALL ALONE"
"ALL ABOARD FOR BLANKET B A Y "
"IT'S GOT TO BE SOMEONE THAT I LOVE"
"UNDER THE YUM YUM TREE"
We are publishers of the following
"THE COUNT of LUXEMBOURG"
"THE QUAKER GIRL"
"GIPSY LOVE"
"THE PINK LADY"
"MARRIAGE A LA CARTE"
"THE SLIM PRINCESS"
"THE ARCADIANS"
"THE BALKAN PRINCESS"
"HAVANA"
"THE CLIMAX"
lack of sufficient capital to do the proper amount
of boosting in the professional field. After try-
ing to sell a ten-cent store for some time, and as a
last resort, he offered his music at four cents a
copy in small lots, and the dealer took what might
be called a sample assortment. The pianist, a
young lady, happened to try over one of the new
numbers and became so much interested that she
played it over very frequently when customers
were in the store. The music itself was very
meritorious and appealed to so many customers
that a small reorder and then larger ones fol-
lowed, all resulting from one lone girl's liking for
a song and her careless boosting of it. The song-
writer-publisher was quite overwhelmed with the
sudden success, and in the heat of success accepted
an offer for the purchase of the song from a firm
of publishers with the funds and the facilities
to give it the proper advertising. It is a well-
known fact that the managers of the music de-
partments of certain ten-cent stores prepare fre-
quent lists of the numbers to be pushed by their
departments, generally the numbers on which the
best prices are received and in which the greatest
profit lies, along the same lines adopted by the
large publishers in carrying out their selling systems.
If the individual dealer would consistently and
persistently follow their example, the chances are
that he would have fewer shelf warmers to com-
plain of. He shouldn't depend upon the publishers
to do all the selling for him. He has the advan-
tage because he is on the ground and knows the
local tastes.
I HARRY VON TILIER MUSIC PUBLISHING COMPANY
ADDRESS ALL MAIL TO
NEW YORK OFFICE
MSBi
Most Beautiful Child Ballad Written
In Years.
"Will The Roses
Bloom In Heaven?"
By Chas. K. Harris
Columbia Theatre Bldo.
Broadway and 47th St.
If
MEYER COHEN, Mar.
125 West 43d Street, New York Clty|
This is a collection
of twenty-eight beautiful
compositions,
especially
adapted and arranged for
cornet solo with piano ac-
companiment by W. Paris
Chambers. The very fact
that Mr. Chambers, fa-
mous as a virtuoso and
musician, has arranged
the music, will be a suffi-
cient guarantee to any
cornetist, of the excel-
lence of this folio. Par-
ticular attention is drawn
to the infinitely great va-
riety of the contents,
making the collection one
that will be useful on
every
occasion.
Price
(Cornet with Piano Accotn.), 76 cents.
HINDS, NOBLE & ELDREDGE, 31-35 West 15Ui Street, New York
Just
Just
Published
Published
THE
ROOT EDITION BEAUTIFUL
Trade Supplied by t h e MoKlnley Music Co., C h i c a g o a n d N e w York
Ta« Root Edition B«autif*l it beinc advertised in erorr musical magazine in tkia country. 100,900 music teachers are being supplied with catalogs containing thematic and 4e>
•cripdon afMcll phm. If you do not wpply thedemand. you wiH >are for the edition itis because you lack interest in the newest publications and that means you art not up-to-dat*
Write for samples.
MUSIC COMPANY
CHICAGO
AND NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
Something That Has to Grow," however, is not
the only interpolated number from the pen of Mr.
Lean. "He's a Fan, Fan, Fan," and "Mrs. Casey,"
which made a tremendous hit last season are the
others. The music of the last named was written
by Florence Holbrook, prima donna and co-star
with Mr. Lean.
WITH THE CHICAGO PUBLISHERS.
Looking f o r End of Summer Dulness—Harold
Rossiter Music Co. Buy Out W i l l Harris Co.
Catalog—Tell Taylors' New Number—An-
nual Picnic of Show People—Other News.
(Special to The Review.)
Chicago, July .".1, 1JM1.
If tradition maintains the summer dullness and
inactivity, which this year seems to have been
more marked than usual, should end next week.
Jobbers generally begin placing orders for sheet
music, folios, etc., around the first of August.
The professional offices begin to work on new
popular numbers, and the large acts in musical
comedies commence their rehearsals.
The Harold Rossiter Music Co., have bought
the catalog of the Will Harris Music Co., whose
offices have been in the Randolph building. Mr.
Harris retires from the music publishing business
Keep It Up!
Keep up your stock of
"CENTURY EDITION"
during the Summer. Many
dealers neglect this im-
portant item and as a con-
sequence lose sales—like-
wise profits.
Century Music Pub. Go.
1178 Broadway
New York Cily
You have made good with
our goods in the past, and
YOU'IL D o
THE S A M E THING
OVER AGAIN
You'll do the same thing
over and over again.
We'll put the same hits
over and over again.
Vou'll buy them by mail
or by salesman.
Cus;omers want the lat-
est, and then
You'll show them a win-
ner,
E'en though a beginner,
And you'll order over
and over again.
The.Newest of Remick's New Hits
One of the Over-Night Kind
Just Watch it Come
JEROME H. REMICK & CO.
131 W. 41st Street
68 Farrar Street
NEW YORK
DETROIT, MICH.
MUSIC TRADE
REVIEW
to go into vaudeville, but will continue to do a
good deal of lyric writing, according to reports.
Among the numbers acquired by the Harold
Rossiter Co. are "Trombone Slide," " Moonlight
Makes Me Dream of You," and "Let's be Kids
Again."'
Tell Taylor has scored the greatest success of
his career as a music publisher in his own "Down
by the Old Mill Stream." It has been thoroughly
exploited, and the sales are now reaching most
gratifying figures. Taylor has also brought out
a new song, "When We Were Sweethearts," some-
thing on the same order as the "Mill Stream" song,
and it is starting off even better than did the for-
mer. "Buckwheat Cakes," a characteristic coon
song, also promises to be a winner in its class.
The Victor Kremer Co. are now nicely settled in
their new quarters at 732 Sherman street. They
have much more space for their offices and stock
rooms than in the old location, and have the
advantage of light on all sides. General Manager
Tilman Calm is making preparations for a pros-
perous fall trade, and will be ready to announce
several new songs within a fortnight. At the
professional offices at 71 Randolph street, Otto
Krey is working steadily away on the company's
various hits. Frank Frabbit, of the professional
department, has just returned from New York,
where he landed "Hunny Sal," and "Sing Me
an Irish Come-All-Ye," with some big acts.
Manager C. A. Grimm, of the Chicago office of
M. Witmark & Son, is on a trip among the west-
ern Michigan summer resorts, accompanied by
Arthur D. Samuels, of the professional staff.
Two Remnick numbers, which will be heard in
"The Follies of 1912," which will soon come to
Chicago, are "Texas Tommy Swing," and "Come
Along Ma Cherie." Jennie Lucas, who comes
to the Majestic next week, will feature "Oceana
Roll."
The annual picnic of Chicago show people will
be held at Cedar Lake, Ind., next Tuesday.
Among the features will be a baseball game be-
tween teams from the Little Miss Fix-It Co. and
the music publishers. There will also be a popular
song contest and, needless to say, all the vocal
offices will be represented by the best songs and
the best singers they can obtain.
Chas. L. Johnson, of the Johnson Publishing Co.,
Kansas City, Mo., who is spending his vacation at
Lake Delavan, Wis., spent a couple of days among
Chicago friends last week.
Aubrey Stauffer & Co., of this city, have sold
"That Peculiar Rag," to Jerome H. Remick & Co.
"In My Dreams That the Moon Brings of You,"
is the name of a ballad published by Thompson
& Co., and which serves to introduce to the pub-
lic two new names, those of Joseph Lyons, the
writer of the lyric, and Chas. M. McKelvey, com-
poser of the music. Judging from their first
effort, both young men possess much talent.
YOU CAN'T STOP THEM
Same Story All Over - No Matter Where
You Go — North, South, East or West
"BABY ROSE"
BY LOUIS WESLYN AND GEORGE CHRISTIE.
"Any Girl Looks
Good In Summer"
BY HAROLD ATTERIDGE AND PHIL. SCHWARTZ.
The Two Genuine Summer Successes
Order Early and Often
M. WITMARK & SONS
New York,
Chicago, San Francisco,
London, Paris
ABANDONS STRAUSS OPERA.
F. C. Whitney Finds Production Too Expen-
sive and Hazardous and Forfeits First In-
stalment on Advance Royalties—Opera Com-
panies Refuse to Meet Strauss' Terms.
J.\ C Whitney has abandoned his intended pro-
duction of Strauss' "The Rose Cavalier," and
there seems to be no other manager in America
who cares to take up the responsibility of putting
on the opera.
In his announcement Mr. Whitney said that,
since his return from London, he had canvassed
the field here and came to the conclusion that it
would be impossible to do a twenty weeks' season
with the Strauss opera in German, according to
his arrangement, lie said that he had already in-
vested more than $50,000 in advance royalties and
production expenses, and that he finds it would
take $75,001) more to properly produce "The Rose
Cavalier." As there would be no possibility of
any adequate financial return to him for such a
large outlay he prefers to take his first loss and
allow the opera to revert to its original owners.
Jt is understood that Whitney's option on "The
Rose Cavalier" expired Monday, July .'51.
To get the rights to the piece he agreed to pay
$0'.'),000 in advance royalties, half at once and the
other half, $82,500, by July ,U Abandoning the
production will cause him to lose his first pay-
ment, $32,500, which will revert to Dr. Richard
Strauss and to the publisher of the opera, Adolph
Furstner, of Berlin. Including the advance roy-
alties, the cost of producing the opera would have
been close to $125,000. To present the piece prop-
erly would require a large stage, an orchestra of
nearly 100 pieces, and a very large company.
If five of the biggest
quartettes in America are
singing one song, it would
be worth noting, wouldn't
it?
Here they are:
AVON COMEDY FOUR
BISON CITY FOUR
PRIMROSE FOUR
ROBUST FOUR
TEMPLE QUARTETTE
all singing and featuring
IN ALL MY DREAMS I
DREAM OF YOU
Besides these, hundreds
of other important acts are
using the song.
It isn't surprising,
therefore, that the song is
selling big, is it?
Selling your share?
LEO. FEIST--NEW YORK.
A. H. GOETTING
MUSIC
JOBBING
SERVICE
Why don't you, Mr. Dealer, buy ALL YOUR
MUSIC FROM ONE SOURCE?
No matter what music is wanted or how many
copies, simply send ONE ORDER to us. and the
music will be shipped to you on the day your order
is received.
Our prices are guaranteed to be the LOWEST.
as we won't be undersold by anyone. Send for
our Monthly Bargain List (free) and join the
circle of money-making music dealers.
A.
H. GOETTING
Spaingfleld, Mass.
A. H. Goetting, J58-260 Wabash Ave., Chicago.
New York Music Supply Co., 1358 Broadway, N. Y.
Enterprise Music Supply Co., 148 W. 86th St., N. Y.
Coupon Music Co., 811 Washington St., Boston.
A. H. Goetting, 14> Yonge St., Toronto, Can.

Download Page 44: PDF File | Image

Download Page 45 PDF File | Image

Future scanning projects are planned by the International Arcade Museum Library (IAML).

Pro Tip: You can flip pages on the issue easily by using the left and right arrow keys on your keyboard.