Coin Machine Review (& Pacific ...)
Issue: 1947 March - Page 10
.'
Review Caricaturist
Sketches Some of
The Industry Leaders -,
'.
"
in Attendance at
MI SHOW
COIN
MACHINE
REVIEW
10
FOR
MARCH
1947
JAMES T. MANGAN
CMI, Inc.
sparkle. Sal~sboards featured new eye-
capturing designs; a coin-ope/a led punch-
board was introduced. • •
First si~n of ~~pr;c~ brea~ in p~lOno-
,graphs;;y,
~arenT WIth AII'eon mtro-
ducing a mo el selling for $695 and Bally
one for $595.
Sonora and its 39-cent record piled up a
huge number of orders. In announcing its
new retail figure just prior to February, the
firm paved th e way for a m~rchandising
natural. Operators who have neen paying
cents to 79 cents (and ,f ew were avail-
able at 33 cents) for platters, welcomed
the new wholesale figure of 26 cents. Com-
petitors have termed the price cut-down a
"publi city move," an d most of th em predict
dire results because "it is too expensive to
make a record wholesaling for 26 cents
and still realize a profit." While some of
the other companies are sitting back wait-
ing to see the outcome, Sonora is pushing
production to peak levels and opening up
heretofore closed markets. An old-time
phonograph operator summed it up in these
words: "This company has been making
records since 1904. Th ey, of all people, are
certain Iy not going to lose money."
The coin radio, a yearli{;'g at tbe start of
1946, achieved maturity; numerous firms
were vying for this expanding market.
An up-and-comer, whose influence has
just needled the surface, is television. Big
things can be expected from this quarter
during th e remaind er of 1947, with 1948
WALTER A. TRA TSCH
A. B. T . Mfg. Co.
being the year it will emerge as a potent
force in the coin realm.
As James Gilmore stated, there was less
boisterousness at this event than at any
other. The 10,000 coinmen in attendance
were more serious-minded and more intent
on business proceedings.
The main display area at the Sherman
was supplemented by suites and mezzanine
showings in five other hotels. Lumped to-
gether, they comprised the greatest single
exhibition of coin-operated equipment in
the history of the Industry.
Manufacturers who were unaiJie to get
display space at th e jam-packed Sherman
didn't sit around crying in their cocktails.
They rented hOlel suites, and prior to the
" show directed advertising and direct-mail
copy to operators, telling th em where their
products would be displayed. This arrange-
ment proved exceptionally fruitful. A soft-
drink maker said: "In response to advance
notices, operators visited our suite. There
was no mob of curiosity seekers hanging
around. " Thosc who came were legitimate
prospects and we closed a surpri singly large
number pf «;Ieals."
Due to the fine work of CMI and its Pub-
lic Relations Bureau, the Industry was treat-
ed more like an industry than in th e past
and was accorded more respectful attention
from th e metrop'olitan press, the radio, and
publications. Life Magazine assjgned a pho-
tographer to take shots of exhihits. The Chi-
cago newspape rs devoted more space than
WE TAKE THE GAMBLE
WHEN YOU BUY FROM US!
Any Machine
Sell Is Guaranteed to Satisfy or the Ship.
ment Can Be Returned W ithin Five Days After Delivery for
Full Cash Refund of Purchase Pr ice Less t he Transportation
charges.
GET OUR PRICES
MILLS
MILLS
MILLS
MILLS
GOLD CH ROM E BELLS
MILLS CHERRY BELLS
SILVER CHROME BELLS
MILLS BONUS BELLS
BROWN FRONT BELLS
MILLS MELON BELLS
BLUE FRONT BELLS
MILLS CLUB CONSOLES
BAKERS PACERS •
ALL MODELS -
ALL COIN PLAYS
We Spee1al/ze in Rebuilding Mills Slots and Pac es Races
SEE US FOR PACES RACES -
Service and Supplies
BAKER NOVELTY
~O.
1700 WASHINGTON BLVD., CHICAGO 12, ILL.
WILLIAM H. KRIEG
Packard Mfg. Corp.
any year in the past, while five radio sta-
tion s beamed the splendors of Coinland to
millions of listeners.
Consi dering this was the first show since
1941, and the biggest ever, it was run off
with dexterity and smoothness.
Preacher Wows "Em at
Celebrities Luncheon
CHICAGO-When Dr. Preston Bradley,
a preacher, was named as key speaker for
th e Celebrities Luncheon, many coinmen
anticipated a stirring spiel of pulpiting
religiosity and groaned in disappointment.
When Dr. Bradley finished his speech, the
roar of approval that went up from the
crowd was near-deafening. Leading lights
of the entertainment world were introduced
after Dr. Bradley spoke, but the good doctor
was the Number One Celebrity because he
came through with the best entertainment
fete and kept the crowd in a constant state
of hilarity. His moments of seriousness and
preachiness were few and far between be-
cause hI! was having too much fun having
fun-and so was the audience.
Hc ended up on this classic note:
"Gentlemen, I have a wonderful invention
which I will split 50-50 with anyone who
wants to get in on it and work out the
details. The invention I have in mind is a
coin-operated collection basket whi ch regis-
ters the amount donated, makes change
automatically, gives employees no oppor-
tunity to get into, and rings a bell when
anything less than 50 cents is deposited."
Among the recording artists introduced
were Dick Jurgens (Columbia) , Milt Herth
(Decca), Monica Lewis, Johnny Bothwell,
and Claire Hogan (Signature); Dick Todd
(Victor), Jan August (Diamond), Bill Dar-
nell (Keystone), and Hadda Brooks (Mod-
ern). James Russell Conlin sang two
songs; an impromptu quartet consisting of
Darnell, Todd, Lewis and Hogan vocalled
Embraceable Yau; and Luiubelle and
Scotty (Vogue) did a couple of novelty
numbers.
'"
DuGrenier Vendors
Sparkle at Show
CHICAGO-DuGrenier's cigarette and
Candyman "c" ' vendors - were one of the
vending section's . bright . lights. The Chal-
lenger was offel'ed in , ur sizes: 7 an
Latter holds a greater variety of.. bra,nd.
Th e unit slides out of the cabinet 'in three
different positions for servicing , by use 0':
one operating lever. Witb only'a single coin
insert, it can take aJ+Y combination of coins
up to a quarter.
.
The Candyman "e," teste:l for seven
years, handles 12 diffe'r ent varieties, has 'a
72-piece capacity, and can ' be used as a
floor or wall model. Hand tripping of
~hrlves is a thing of" th e antiquated past:' :,: ,
Lllstead, one operating lever set~ all tra)'s ,
in one simple action.
•
Review Caricaturist
Sketches Some of
The Industry Leaders -,
'.
"
in Attendance at
MI SHOW
COIN
MACHINE
REVIEW
10
FOR
MARCH
1947
JAMES T. MANGAN
CMI, Inc.
sparkle. Sal~sboards featured new eye-
capturing designs; a coin-ope/a led punch-
board was introduced. • •
First si~n of ~~pr;c~ brea~ in p~lOno-
,graphs;;y,
~arenT WIth AII'eon mtro-
ducing a mo el selling for $695 and Bally
one for $595.
Sonora and its 39-cent record piled up a
huge number of orders. In announcing its
new retail figure just prior to February, the
firm paved th e way for a m~rchandising
natural. Operators who have neen paying
cents to 79 cents (and ,f ew were avail-
able at 33 cents) for platters, welcomed
the new wholesale figure of 26 cents. Com-
petitors have termed the price cut-down a
"publi city move," an d most of th em predict
dire results because "it is too expensive to
make a record wholesaling for 26 cents
and still realize a profit." While some of
the other companies are sitting back wait-
ing to see the outcome, Sonora is pushing
production to peak levels and opening up
heretofore closed markets. An old-time
phonograph operator summed it up in these
words: "This company has been making
records since 1904. Th ey, of all people, are
certain Iy not going to lose money."
The coin radio, a yearli{;'g at tbe start of
1946, achieved maturity; numerous firms
were vying for this expanding market.
An up-and-comer, whose influence has
just needled the surface, is television. Big
things can be expected from this quarter
during th e remaind er of 1947, with 1948
WALTER A. TRA TSCH
A. B. T . Mfg. Co.
being the year it will emerge as a potent
force in the coin realm.
As James Gilmore stated, there was less
boisterousness at this event than at any
other. The 10,000 coinmen in attendance
were more serious-minded and more intent
on business proceedings.
The main display area at the Sherman
was supplemented by suites and mezzanine
showings in five other hotels. Lumped to-
gether, they comprised the greatest single
exhibition of coin-operated equipment in
the history of the Industry.
Manufacturers who were unaiJie to get
display space at th e jam-packed Sherman
didn't sit around crying in their cocktails.
They rented hOlel suites, and prior to the
" show directed advertising and direct-mail
copy to operators, telling th em where their
products would be displayed. This arrange-
ment proved exceptionally fruitful. A soft-
drink maker said: "In response to advance
notices, operators visited our suite. There
was no mob of curiosity seekers hanging
around. " Thosc who came were legitimate
prospects and we closed a surpri singly large
number pf «;Ieals."
Due to the fine work of CMI and its Pub-
lic Relations Bureau, the Industry was treat-
ed more like an industry than in th e past
and was accorded more respectful attention
from th e metrop'olitan press, the radio, and
publications. Life Magazine assjgned a pho-
tographer to take shots of exhihits. The Chi-
cago newspape rs devoted more space than
WE TAKE THE GAMBLE
WHEN YOU BUY FROM US!
Any Machine
Sell Is Guaranteed to Satisfy or the Ship.
ment Can Be Returned W ithin Five Days After Delivery for
Full Cash Refund of Purchase Pr ice Less t he Transportation
charges.
GET OUR PRICES
MILLS
MILLS
MILLS
MILLS
GOLD CH ROM E BELLS
MILLS CHERRY BELLS
SILVER CHROME BELLS
MILLS BONUS BELLS
BROWN FRONT BELLS
MILLS MELON BELLS
BLUE FRONT BELLS
MILLS CLUB CONSOLES
BAKERS PACERS •
ALL MODELS -
ALL COIN PLAYS
We Spee1al/ze in Rebuilding Mills Slots and Pac es Races
SEE US FOR PACES RACES -
Service and Supplies
BAKER NOVELTY
~O.
1700 WASHINGTON BLVD., CHICAGO 12, ILL.
WILLIAM H. KRIEG
Packard Mfg. Corp.
any year in the past, while five radio sta-
tion s beamed the splendors of Coinland to
millions of listeners.
Consi dering this was the first show since
1941, and the biggest ever, it was run off
with dexterity and smoothness.
Preacher Wows "Em at
Celebrities Luncheon
CHICAGO-When Dr. Preston Bradley,
a preacher, was named as key speaker for
th e Celebrities Luncheon, many coinmen
anticipated a stirring spiel of pulpiting
religiosity and groaned in disappointment.
When Dr. Bradley finished his speech, the
roar of approval that went up from the
crowd was near-deafening. Leading lights
of the entertainment world were introduced
after Dr. Bradley spoke, but the good doctor
was the Number One Celebrity because he
came through with the best entertainment
fete and kept the crowd in a constant state
of hilarity. His moments of seriousness and
preachiness were few and far between be-
cause hI! was having too much fun having
fun-and so was the audience.
Hc ended up on this classic note:
"Gentlemen, I have a wonderful invention
which I will split 50-50 with anyone who
wants to get in on it and work out the
details. The invention I have in mind is a
coin-operated collection basket whi ch regis-
ters the amount donated, makes change
automatically, gives employees no oppor-
tunity to get into, and rings a bell when
anything less than 50 cents is deposited."
Among the recording artists introduced
were Dick Jurgens (Columbia) , Milt Herth
(Decca), Monica Lewis, Johnny Bothwell,
and Claire Hogan (Signature); Dick Todd
(Victor), Jan August (Diamond), Bill Dar-
nell (Keystone), and Hadda Brooks (Mod-
ern). James Russell Conlin sang two
songs; an impromptu quartet consisting of
Darnell, Todd, Lewis and Hogan vocalled
Embraceable Yau; and Luiubelle and
Scotty (Vogue) did a couple of novelty
numbers.
'"
DuGrenier Vendors
Sparkle at Show
CHICAGO-DuGrenier's cigarette and
Candyman "c" ' vendors - were one of the
vending section's . bright . lights. The Chal-
lenger was offel'ed in , ur sizes: 7 an
Latter holds a greater variety of.. bra,nd.
Th e unit slides out of the cabinet 'in three
different positions for servicing , by use 0':
one operating lever. Witb only'a single coin
insert, it can take aJ+Y combination of coins
up to a quarter.
.
The Candyman "e," teste:l for seven
years, handles 12 diffe'r ent varieties, has 'a
72-piece capacity, and can ' be used as a
floor or wall model. Hand tripping of
~hrlves is a thing of" th e antiquated past:' :,: ,
Lllstead, one operating lever set~ all tra)'s ,
in one simple action.
•
Future scanning projects are planned by the International Arcade Museum Library (IAML).