Coin Machine Review (& Pacific ...)

DAVE GOrrUEB
D. Gottlieb & Co.
DEWITT (DOC) EATON
AMI, Inc.
RICHARD D; : HOOD
H. C. Evan~. 'and Co.
F. H. PARSONS
Buckley Mfg. Co.
colorful yet devoid of gaudiness, and en-
Trade rr.ess Expresses
compassing a direct keyboard type of
V.
" ews a Show l uncheon
selector and new sound development; a
beverage vendor, with a capacity, cuppage ~ CHICAGO-The ~jn l!1achine trade
press dominated the spea er's taW at the
of 1,200, lO-ounce carbonated drinks, which
mixes syrup in the machine; ' Cardi-O-
National Association of Machine Owners
Meter, a blood pressure and heart beat
(formerly Arcade Owners Association of
machine, operating on ten-cent play. "We
America) luncheon on February 6.
turned out thi s item before the war but • J..,mes Gilmore, pinch-hitting for Dave
didn't push it," explained Herb Jones. ,".: "'Ot~li'eb and James Mangan, who were
"Twenty-five were on lo cation for six years ... ·,.:ul~able to ' .t~nd, led off by saying that
and each registered $40 a month incom6~' -./tlps cOI~vent[dp . was notable because it was
After the war, we decided it was a worth. : ~ess bOlstero~~than any convention in th
while item _ to turn out in quantity~ nci
past. "Ware growing up," Gilmore added.
that's what we're doing."
. " .• '.
Walter , H\trd bid adieu to his many
Bally also' introduced Skill Shot, a bow}..' \ friends in the Industry ere heading for
ing game in a table size cabinet, and thni\');F-" Kentucky where "I'm going to grow pigs."
pin games: Double Barrel, Special Entry, ' : T)'Ie veteran editor of Billboard's coin ma-
and En~ry.
, • , I:hint; section, who specialized in legal
Typewrites Horoscope
.
'lJEases and marketin~, said t~at a. better
CHICAGO-A" device which received
type of arcade machme was m eVIdence.
plenty of eye-fulls at the show was Zodi,
"Years ~go," he ~old th e gathering, "~rcades
Cointrol, Inc.'s pneumatic typewriter horo-
meant ~ne~penslve, penny type eq~llpment.
scope machine. This unit should evoke
T.f?ay ~rcad.es are del.uxe machmes. As
cl,vllii.a'tit)!l' fit~~s, ~o wiJI the demand for
heavy play in such locations as railway
stations, bus terminals, carnivals, ar ades, • '!t~lUSffll]oo.~ ~eYIces.
•
etc.
l'
?arvey dtrt, .publisher. of the Coin Ma-
The player selects the sign under whicli- chIne. J ourntf., !poke on better ~]jsiness
he was born, and after inserting a quarter," .IeIat](J}l~. H~ P?IJlted to the movI~,s a?d
presses the button over the proper sign. ' ~e") tr~hle~~dous m,fluence they exert. WhIle
Bally PaNldes Seven
Then, i~ . full vie:w through the glass,. an ' I e .. ~J~s. · b.a~ ?rown, arcades have
Hew Coin Pieces
automatlc type~nter pounds out th9'"~oro-: ~~pe~, .::sald ,Carr. ~e need ~ore show-
Il;I1 sli!,p.,..That s one thIng the cmema has;
scope., an'd 'deposits the paper ( abo lI t, half
CHICAGO-Booths 55 to 60 overflowed
with new Bally equipment. Included in the ' the' 'size' of,"i ' regular 8y:? x 10" sheet. ~nt6' t~e)\. cnl1:t,:ge $1:00 for ~ 25-cent movie by
glylng the publIc so methmg they have made
firm's display was a compact 24-record , a' tr'a y: l.QQO she.;ts of ' paper and 100 'differ-
ent .ine S~~6S cbm~i~ Ii c'apacity 'fill.
them want. They have incorporated
phonograph ' with si mplified mechanism;
" ~.;,.:;.'
<
glamour: refin ement, and music. We, too,
'.
can do It, and one of the ways is to cater
to the luxury element."
Louis Karnofsky, associate editor of the
COIN MACHINE REVIEW, commented on the
fact that while CM! and the Public Rela-
tions Bureau are spending huge sums trying
to educate the public on the merits of the
Industry an rove the "slot machine"
connotatio
, ever coin machines are
mentioned, S~IJl{! coinmen, . by refusing to
cooperate WIth the trade press have
hampered CMrs program. "THE REVIEW
has 17 correspondents in key cities and on
occ~sion .they have been gi~en assignments
to IntervIew certain notables in the Indus-
try. Several of these men have refused to
cooperate in any way." Karnofsky recounted
severa~ anecdo~es about his early coin
re~ortIng d.ays In Seattle to bring home the
sahent POInt that cooperating with the
Countless ope ra to r s. distributor s.
t:a.de ' press results in more favorable pub-
hClly an d less adverse publicity and there-
manufac turers. and CMI officials
fore
helps better the Industry.
availed themselve s of THE REVIEW's
free 'offer to sit in for a quick pencil pic.
O~car Branch, managing editor of Auto-
matlc World, commented briefly on the
In the s hort space of five minutes .
}',l"V6 Bond of Trimbunt Coin Machine
coverage afforded by each magazine in the
thanks to th e nimble-fingered wizardry
CO'.. Boston. g iv es out with his , })est
fi~ld and the importance of operator-dis-
of Lane. they were given a prize s ou-
smile. whil ' Jack Lane. famed .carica-
turist. currently ' at Chicago's" liotel
venir: an 8 1 /2" x Ii" profile of remarka- , tn,butor-manufacturer cooperation with the
.,'. '
trade press.
• ~" , '.:Ickstone. w ields his talented pencil
ble likeness .
"'''L THE REVIEW booth.
As a token of appreciation for his fine
On the extreme ri.g ht is Ralph P.
The crowd s urrounding Lane is ty",i-
work as president of the association during
Mulligan. manager of THE REVIEW's
cal of the thousands of coinmen who 'New York office: standing next to him
the past four years, Al Blendow received a
stopped to watch his "A.rtistry in Sketch-
i$_.,t;;, J. Anderson. head of THE RE-
wrist watch. Presentation was made by F.
work" during the show.
VIEW's Chicago office.
McKim Smith, present head of the group.
"How t,o Live" forum
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'It
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CHICAGO-For the first time since the
inception of national shows, a serious dis-
cussion on life and philosophy was ushered
into the program. Considering that this was
a "first," attendance and audience partici-
, pati6n was good.
Grea t philosophers of the ages were
quoted and unquoted. Discussion centered
around the age-old question: ' "Is it better
to have a college education or practical
experience?" and included such subjects
as material vs. spiritual gain, worry, and
happiness. A good definition of worry was
offered: "It is interest on trouble before it
is due."
The hour-and-a-half program opened with
a worldly message by Woolf Solomon, and
after speeches by a dozen leading coinmen,
climaxed in a dissertation on how to be a
super salesman, as delivered by Jack Kel-
ner. "Understand your own self; then try
to understand others," Kelner told the
group.
'
Leroy Stein, executive director of the
Music Guild of America, predicted that in
the coming era man will spend more time
trying to understand man.
Jim Mangan presided.
REVIEW ,Boolhs Mecca
ForCoinmen
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COIN
MACHINIE
RlVllEW
11
FOR
MARCH
1947
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