Coin Machine Review (& Pacific ...)

Issue: 1947 March

.'
Review Caricaturist
Sketches Some of
The Industry Leaders -,
'.
"
in Attendance at
MI SHOW
COIN
MACHINE
REVIEW
10
FOR
MARCH
1947
JAMES T. MANGAN
CMI, Inc.
sparkle. Sal~sboards featured new eye-
capturing designs; a coin-ope/a led punch-
board was introduced. • •
First si~n of ~~pr;c~ brea~ in p~lOno-
,graphs;;y,
~arenT WIth AII'eon mtro-
ducing a mo el selling for $695 and Bally
one for $595.
Sonora and its 39-cent record piled up a
huge number of orders. In announcing its
new retail figure just prior to February, the
firm paved th e way for a m~rchandising
natural. Operators who have neen paying
cents to 79 cents (and ,f ew were avail-
able at 33 cents) for platters, welcomed
the new wholesale figure of 26 cents. Com-
petitors have termed the price cut-down a
"publi city move," an d most of th em predict
dire results because "it is too expensive to
make a record wholesaling for 26 cents
and still realize a profit." While some of
the other companies are sitting back wait-
ing to see the outcome, Sonora is pushing
production to peak levels and opening up
heretofore closed markets. An old-time
phonograph operator summed it up in these
words: "This company has been making
records since 1904. Th ey, of all people, are
certain Iy not going to lose money."
The coin radio, a yearli{;'g at tbe start of
1946, achieved maturity; numerous firms
were vying for this expanding market.
An up-and-comer, whose influence has
just needled the surface, is television. Big
things can be expected from this quarter
during th e remaind er of 1947, with 1948
WALTER A. TRA TSCH
A. B. T . Mfg. Co.
being the year it will emerge as a potent
force in the coin realm.
As James Gilmore stated, there was less
boisterousness at this event than at any
other. The 10,000 coinmen in attendance
were more serious-minded and more intent
on business proceedings.
The main display area at the Sherman
was supplemented by suites and mezzanine
showings in five other hotels. Lumped to-
gether, they comprised the greatest single
exhibition of coin-operated equipment in
the history of the Industry.
Manufacturers who were unaiJie to get
display space at th e jam-packed Sherman
didn't sit around crying in their cocktails.
They rented hOlel suites, and prior to the
" show directed advertising and direct-mail
copy to operators, telling th em where their
products would be displayed. This arrange-
ment proved exceptionally fruitful. A soft-
drink maker said: "In response to advance
notices, operators visited our suite. There
was no mob of curiosity seekers hanging
around. " Thosc who came were legitimate
prospects and we closed a surpri singly large
number pf «;Ieals."
Due to the fine work of CMI and its Pub-
lic Relations Bureau, the Industry was treat-
ed more like an industry than in th e past
and was accorded more respectful attention
from th e metrop'olitan press, the radio, and
publications. Life Magazine assjgned a pho-
tographer to take shots of exhihits. The Chi-
cago newspape rs devoted more space than
WE TAKE THE GAMBLE
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Service and Supplies
BAKER NOVELTY
~O.
1700 WASHINGTON BLVD., CHICAGO 12, ILL.
WILLIAM H. KRIEG
Packard Mfg. Corp.
any year in the past, while five radio sta-
tion s beamed the splendors of Coinland to
millions of listeners.
Consi dering this was the first show since
1941, and the biggest ever, it was run off
with dexterity and smoothness.
Preacher Wows "Em at
Celebrities Luncheon
CHICAGO-When Dr. Preston Bradley,
a preacher, was named as key speaker for
th e Celebrities Luncheon, many coinmen
anticipated a stirring spiel of pulpiting
religiosity and groaned in disappointment.
When Dr. Bradley finished his speech, the
roar of approval that went up from the
crowd was near-deafening. Leading lights
of the entertainment world were introduced
after Dr. Bradley spoke, but the good doctor
was the Number One Celebrity because he
came through with the best entertainment
fete and kept the crowd in a constant state
of hilarity. His moments of seriousness and
preachiness were few and far between be-
cause hI! was having too much fun having
fun-and so was the audience.
Hc ended up on this classic note:
"Gentlemen, I have a wonderful invention
which I will split 50-50 with anyone who
wants to get in on it and work out the
details. The invention I have in mind is a
coin-operated collection basket whi ch regis-
ters the amount donated, makes change
automatically, gives employees no oppor-
tunity to get into, and rings a bell when
anything less than 50 cents is deposited."
Among the recording artists introduced
were Dick Jurgens (Columbia) , Milt Herth
(Decca), Monica Lewis, Johnny Bothwell,
and Claire Hogan (Signature); Dick Todd
(Victor), Jan August (Diamond), Bill Dar-
nell (Keystone), and Hadda Brooks (Mod-
ern). James Russell Conlin sang two
songs; an impromptu quartet consisting of
Darnell, Todd, Lewis and Hogan vocalled
Embraceable Yau; and Luiubelle and
Scotty (Vogue) did a couple of novelty
numbers.
'"
DuGrenier Vendors
Sparkle at Show
CHICAGO-DuGrenier's cigarette and
Candyman "c" ' vendors - were one of the
vending section's . bright . lights. The Chal-
lenger was offel'ed in , ur sizes: 7 an full columns and 9 'artd 11 split columm.
Latter holds a greater variety of.. bra,nd.
Th e unit slides out of the cabinet 'in three
different positions for servicing , by use 0':
one operating lever. Witb only'a single coin
insert, it can take aJ+Y combination of coins
up to a quarter.
.
The Candyman "e," teste:l for seven
years, handles 12 diffe'r ent varieties, has 'a
72-piece capacity, and can ' be used as a
floor or wall model. Hand tripping of
~hrlves is a thing of" th e antiquated past:' :,: ,
Lllstead, one operating lever set~ all tra)'s ,
in one simple action.

DAVE GOrrUEB
D. Gottlieb & Co.
DEWITT (DOC) EATON
AMI, Inc.
RICHARD D; : HOOD
H. C. Evan~. 'and Co.
F. H. PARSONS
Buckley Mfg. Co.
colorful yet devoid of gaudiness, and en-
Trade rr.ess Expresses
compassing a direct keyboard type of
V.
" ews a Show l uncheon
selector and new sound development; a
beverage vendor, with a capacity, cuppage ~ CHICAGO-The ~jn l!1achine trade
press dominated the spea er's taW at the
of 1,200, lO-ounce carbonated drinks, which
mixes syrup in the machine; ' Cardi-O-
National Association of Machine Owners
Meter, a blood pressure and heart beat
(formerly Arcade Owners Association of
machine, operating on ten-cent play. "We
America) luncheon on February 6.
turned out thi s item before the war but • J..,mes Gilmore, pinch-hitting for Dave
didn't push it," explained Herb Jones. ,".: "'Ot~li'eb and James Mangan, who were
"Twenty-five were on lo cation for six years ... ·,.:ul~able to ' .t~nd, led off by saying that
and each registered $40 a month incom6~' -./tlps cOI~vent[dp . was notable because it was
After the war, we decided it was a worth. : ~ess bOlstero~~than any convention in th
while item _ to turn out in quantity~ nci
past. "Ware growing up," Gilmore added.
that's what we're doing."
. " .• '.
Walter , H\trd bid adieu to his many
Bally also' introduced Skill Shot, a bow}..' \ friends in the Industry ere heading for
ing game in a table size cabinet, and thni\');F-" Kentucky where "I'm going to grow pigs."
pin games: Double Barrel, Special Entry, ' : T)'Ie veteran editor of Billboard's coin ma-
and En~ry.
, • , I:hint; section, who specialized in legal
Typewrites Horoscope
.
'lJEases and marketin~, said t~at a. better
CHICAGO-A" device which received
type of arcade machme was m eVIdence.
plenty of eye-fulls at the show was Zodi,
"Years ~go," he ~old th e gathering, "~rcades
Cointrol, Inc.'s pneumatic typewriter horo-
meant ~ne~penslve, penny type eq~llpment.
scope machine. This unit should evoke
T.f?ay ~rcad.es are del.uxe machmes. As
cl,vllii.a'tit)!l' fit~~s, ~o wiJI the demand for
heavy play in such locations as railway
stations, bus terminals, carnivals, ar ades, • '!t~lUSffll]oo.~ ~eYIces.

etc.
l'
?arvey dtrt, .publisher. of the Coin Ma-
The player selects the sign under whicli- chIne. J ourntf., !poke on better ~]jsiness
he was born, and after inserting a quarter," .IeIat](J}l~. H~ P?IJlted to the movI~,s a?d
presses the button over the proper sign. ' ~e") tr~hle~~dous m,fluence they exert. WhIle
Bally PaNldes Seven
Then, i~ . full vie:w through the glass,. an ' I e .. ~J~s. · b.a~ ?rown, arcades have
Hew Coin Pieces
automatlc type~nter pounds out th9'"~oro-: ~~pe~, .::sald ,Carr. ~e need ~ore show-
Il;I1 sli!,p.,..That s one thIng the cmema has;
scope., an'd 'deposits the paper ( abo lI t, half
CHICAGO-Booths 55 to 60 overflowed
with new Bally equipment. Included in the ' the' 'size' of,"i ' regular 8y:? x 10" sheet. ~nt6' t~e)\. cnl1:t,:ge $1:00 for ~ 25-cent movie by
glylng the publIc so methmg they have made
firm's display was a compact 24-record , a' tr'a y: l.QQO she.;ts of ' paper and 100 'differ-
ent .ine S~~6S cbm~i~ Ii c'apacity 'fill.
them want. They have incorporated
phonograph ' with si mplified mechanism;
" ~.;,.:;.'
<
glamour: refin ement, and music. We, too,
'.
can do It, and one of the ways is to cater
to the luxury element."
Louis Karnofsky, associate editor of the
COIN MACHINE REVIEW, commented on the
fact that while CM! and the Public Rela-
tions Bureau are spending huge sums trying
to educate the public on the merits of the
Industry an rove the "slot machine"
connotatio
, ever coin machines are
mentioned, S~IJl{! coinmen, . by refusing to
cooperate WIth the trade press have
hampered CMrs program. "THE REVIEW
has 17 correspondents in key cities and on
occ~sion .they have been gi~en assignments
to IntervIew certain notables in the Indus-
try. Several of these men have refused to
cooperate in any way." Karnofsky recounted
severa~ anecdo~es about his early coin
re~ortIng d.ays In Seattle to bring home the
sahent POInt that cooperating with the
Countless ope ra to r s. distributor s.
t:a.de ' press results in more favorable pub-
hClly an d less adverse publicity and there-
manufac turers. and CMI officials
fore
helps better the Industry.
availed themselve s of THE REVIEW's
free 'offer to sit in for a quick pencil pic.
O~car Branch, managing editor of Auto-
matlc World, commented briefly on the
In the s hort space of five minutes .
}',l"V6 Bond of Trimbunt Coin Machine
coverage afforded by each magazine in the
thanks to th e nimble-fingered wizardry
CO'.. Boston. g iv es out with his , })est
fi~ld and the importance of operator-dis-
of Lane. they were given a prize s ou-
smile. whil ' Jack Lane. famed .carica-
turist. currently ' at Chicago's" liotel
venir: an 8 1 /2" x Ii" profile of remarka- , tn,butor-manufacturer cooperation with the
.,'. '
trade press.
• ~" , '.:Ickstone. w ields his talented pencil
ble likeness .
"'''L THE REVIEW booth.
As a token of appreciation for his fine
On the extreme ri.g ht is Ralph P.
The crowd s urrounding Lane is ty",i-
work as president of the association during
Mulligan. manager of THE REVIEW's
cal of the thousands of coinmen who 'New York office: standing next to him
the past four years, Al Blendow received a
stopped to watch his "A.rtistry in Sketch-
i$_.,t;;, J. Anderson. head of THE RE-
wrist watch. Presentation was made by F.
work" during the show.
VIEW's Chicago office.
McKim Smith, present head of the group.
"How t,o Live" forum

'It

..
CHICAGO-For the first time since the
inception of national shows, a serious dis-
cussion on life and philosophy was ushered
into the program. Considering that this was
a "first," attendance and audience partici-
, pati6n was good.
Grea t philosophers of the ages were
quoted and unquoted. Discussion centered
around the age-old question: ' "Is it better
to have a college education or practical
experience?" and included such subjects
as material vs. spiritual gain, worry, and
happiness. A good definition of worry was
offered: "It is interest on trouble before it
is due."
The hour-and-a-half program opened with
a worldly message by Woolf Solomon, and
after speeches by a dozen leading coinmen,
climaxed in a dissertation on how to be a
super salesman, as delivered by Jack Kel-
ner. "Understand your own self; then try
to understand others," Kelner told the
group.
'
Leroy Stein, executive director of the
Music Guild of America, predicted that in
the coming era man will spend more time
trying to understand man.
Jim Mangan presided.
REVIEW ,Boolhs Mecca
ForCoinmen

COIN
MACHINIE
RlVllEW
11
FOR
MARCH
1947
..

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