Coin Machine Review (& Pacific ...)

Manufacturers Preparing for
"Most Unusual Show Ever Staged"
CHICAGO - " The most unusual Show
ever staged in th e Coin Machine Industry! "
T hat's what they're call ing th e 1942 An-
nual Coin Machin e Show to be held at the
Hotel Sherma n, Chicago, January 12, 13.
14 and 15th under the s ponsorship of Coin
Machin e Industries, Inc_
Unusual because current economic condi-
tions are ca usin g important changes to be
made in th e type of equi pment being man-
ufactured for coin operation today and at
the 1942 Show many of th ese unusual de-
vices will be unveiled for the first tim e_
Unusual too beca use th e Show wi ll be
cloaked in a " Defense" motif and booths
will be given over for patriotic displays of
the products th e various manufacturers in
the industry are making for defense_ In
addition a booth will be provided and ap-
propria tely decora ted for th e dispensin g of
litera ture descriptive of Defense Savings
Bonds and Stamps as well as for the sale of
them.
Unusual as well on the entertainment
side for the Governm ent has agreed to pro-
vide spea kers for the most constructive
convention program it has ever ' been the
privi lege of the Coin Machine Industry to
listen to or parti cipate in. One s pea ker
from the Treasury De partment will address
a meetin g on th e 1941 Defen se Tax Bill,
a nother from the sa me Department will
talk on ways fo r Ameri can Business to co-
operate in th e sale of Defense Bonds and
Stamps and sti ll another speak er promi-
nent in th e Admini stration will make a
ro usin g address on a subj ect pertin ent to
international co nditions at the t ime of his
address.
" There never was a time when th e In-
dustry was more in need of tightly kn it
organizati on a nd unselfish cooperation than
right now," declared Jim Gilmore, Secre-
tary-Mana ger of CM!. " Fully cognizant of
the co ndition s that exist and th at affect our
Industry and fully aware of th e uncer-
tainti es of the future that all industri es are
facing, I was instructed to asce rtain certain
facts before a definit e decision was made to
hold our Show in 1942.
" We circulated more than 9,000 opera-
tors in th e country askin g th eir opinions.
Seco nd ly we wro te to all form er exhib itors
seekin g their comments; and thi rd ly, we
checked with other industries to see wha t
they are doin g about their trade shows for
thi s fa ll and winter.
"From the operators ca me an overwhelm-
ing plea for a show in 1942, from form er
exhibi tors came the request for anoth er
show and promise of cooperating and
exhibiting, and from oth er industries came
th e answer that a ' busin ess as usual' policy
was prevailin g and no pla nned shows had
bee n called off.
"Therefore we decided to go ahead with
our 1942 Show a nd every effort is now be-
in g expended to ma ke it truly an out8tand-
in g affa ir," Jim concluded.
•
WHAT OPERATORS SAY
Atoui Ihe 1942 Show
(Comments received in CMI polling 01
Operators)
AKRON, Ohio-nBy all means have a
show. An Industry this large can
meet once a year at least. It always
peps me up with new ideas alter a
drag 01 a whole year, and alter the
Christmas rush. I always thought
your shows very s uccess/ul. Your
con tin uin g sh ows. is plannin g
ahead."
NORWOOD, Ga.-nAlter all these taxes
the Show will pep up the Industry
and be a sign 01 confidence in the
luture."
LOUISVILLE, Ky.-nIl we did not have
a Show we would be taking a step
backwards in coin machine operat-
ing."
MINNEAPOLIS, Minn.-"Coin Machine
Business will die il we have no Show
to stimulate it."
KENTON, Ohio-nIt would be a back-
ward step to discontinue the Show."
BIRMINGHAM, Ala.-nHelps morale 01
industry, and gives operators and
distributors up to date picture 01 con-
ditions."
ST. LOUIS, Mo.- nIt allords the oppor-
tunity lor operators and distributors
Irom all parts 01 U. S. to exchange
views and lend each ather helplul
advice."
DETROIT, Mich.-nIl Federal Govern -
ment leels machines are good lor
$10.00 a year tax, why let down?"
MEMPHIS, Tenn.-nWe would like to
lind out what the Industry can build
lor next year."
LOUISVILLE, Ky.-nIt's been a tradition
with me to attend every Con v ention
since they began and I pick up many
new ideas. Let's continue to have
them."
Nock Knows the
Knock of II
NEW YORK- Some manufacturers visit
Washin gton , spend a week or two , enter-
tain half a hundred gove rnm ent executives
and pay dea rly for the privi lege before re-
turnin g home with a Defense manufac tur-
in g contract. But that's not the way Arthur
Nack, advertising manager of Rowe Manu-
fa cturin g Co., In c., licked the proposition .
With metals needed for vending machin e
manufacture facin g strin gent curtailment,
Rowe had been looking around fo r some
government work that would help to keep
their vast Belleville, N. J. plants workin g at
full tim e and more than 200 employees on
th e payroll.
Nack imm ediately took th e problem over,
rn a pped ' a modest test cam paign- whi ch
turn ed out to be a success story far beyond
anything he dreamed. Nac k wrote a sales
letter, a strai ght-from-th e-shoulder appeal
pa cked with human interest to the memb ers
of the New York and New Jersey cha pters
of the Na tional Industri al Adverti sers As-
sociation, of whi ch he is a memb er. Plainly
he stated what Rowe cou ld do in the way
of hand lin g sub-con tracts and back cam e
the re plies. First a sub- contract totalin g
$23,000 and then one of about $1,000. In
a ddition negotiations were opened with 'an-
oth er firm which will bring at least a $1,-
000,000 in work to th e Rowe plant when
prod uction gets und er way on stampin g and
assemblin g parts to be used in making in-
cendi ary bombs.
So with a total sales cost of a pproxi-
mately $35.00, Rowe is doin g its share of
Defense manufacturin g, as well as continu-
ing its vendin g machin e manufacturing
activity, th anks to the in genuity of adver-
tising manager, Arthur Nack.
•
N.J. Operators Pick
Banquet Dote
NEWARK, N. J.- Sunday, December
7th , is the date a pproved for th e Phono-
gra ph Operators' Association of New J er-
sey annual banquet. Th e event is to be
held at the Top H at in Union City. I n
a ddition to the To p Ha t review, already
eh gaged, a number of radio and recordin g
arti sts have pledged th eir talents for the
event tha t promises to attract a hu ge turn -
out.
•
*
Hank Mas er, Pops Druck and G eor ge D ruck pose wifh fh eir Concerf inos. Maser and his 'Cali-
forn ia Concerf ino Bond are said fo be fh e only amplified Concert ino Band on fh e W esf Coasf.
Han k is J ennings special factory re presenfafive and hopes fo have 50 p ie ces in his band shorfly.
*
*
"i- h ear you' ve been studyin g for
month s how to increase your salary. How
did it turn 'out ?"
" Poorly. T he boss had b een studying
how to cut down expenses."
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COIN
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REVIEW
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FOR
NOV.EMBER
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