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For the wrong that needs resistance;
For the cause that lacks assistance;
For the future in the distance,
And the good that it can do!
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Con ien id
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NoVEMBER , 1941
It is gratifying to see the steps already taken by
the operators of Northern California to form an
Association of Amusement Merchants' of Northern
California. For the first time cognizanfof the bene-
fits of organization by the display of co-operation
given the 1000 or more operators in the 48 northern
counties of the State by Sid Mackin's Amusement
Merchants' Association, Inc., of San Francisco, in
conjunction with the new Federal Use Tax, the
operators gathered in San Francisco on October
22nd, and laid the foundation for one of the
largest and finest operating organizations in the
entire country.
COIN
,MACHINE
REVIEW
8
fOR
'NOVEMBER
1941
~Clf 't /JtiJJ-
Manufacturers Preparing for Most Unusual
Show Ever Staged . .. . .... ........ , ..
New Locations for Coin Machines in The ater
Lounges ............................ 11
Harold S. Kahm, who writes exclusively for
THE REVIEW on new business opportunities,
reveals a new outlet for machines in this in-
formative discourse.
I Am A Successful Coin Machine Operator . . .. 13
Said Mackin:
Great care and study was given to this far-
reaching step before it was actually undertaken.
The effectiveness of unification and proper rep-
resentation through an organization of this sort
being recognized by the far-sighted and leading
operators throughout Northern California brought
to the Amusement Merchants' Association, Inc.,
numerous reque sts over the past number of
months to undertake such a project. Although the
s tep was not taken immediately, the Association
did work with various communities in an ad-
visory capacity, assisting in many ways with
their local problems. This procedure was fol-
lowed because of the fact that to carryon an
extensive organization undertaking such as this
requires more than just a handful of representa-
tive people, and also, its ultimate success de-
pended upon a well-laid plan and all-inclusive
program before actual formation could take
place. All this has now been done.
The over-all plan of operation will require
extensive work before its full effectiveness be-
comes recognizable. The general plan of organi-
zation will be of unit type , various units being
formed in central region s which will work
through the central organization by representa-
tion. This type setup will allow complete
flexibility and enable the various individual
regions to receive the collective benefits of cen-
tral organization, thereby allowing what might
be termed "custom planned" programs, shaped
and designed to achieve the best effect in ac-
cordance with individual local conditions. This
flexibility , as you can readily see, will lend itself
toward a greater unity of understanding and
operation within the industry, and will also
achieve a solid front in connection with over-all
problems affecting the industry.
The operators of Northern California are to be
congratulated on this forward step and the In-
dustry must doff ils hat to Sid Mackin and wish
him well as he takes over these added duties in
behalf of the operiators in the West.
9
Defense motif to be import=t part of 1942
Show in january.
Ernest Fair, REVIEW exclusive writer, develops
a Code of Ethics for the modern operator.
Let's Tipple ............................... 14
Shortage of Matches Offers Real Problem
to Cigarette Men ................ . ... 17
... and James V. Cherry, New jersey Associa-
tion executive, discusses ways and means to
cope with this s ituation .
How Coin Movies Are Made . . . . . . . . . . . . . .. 32
A Movie distributor visits the Studio to see
how his coin-films are made =d recounts his
findings.
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Wired Music Toins the Army . . . . . . . . . . . . . . . .. 39
Fred Neumann makes the first installation of
Wired Music in any Army Camp at Ford Ord,
California.
Universal Studios Give Phono. Operators
the Bronx Cheer . . . . . . . . . . . . . . . . . . . .. 41
Studio turns nose up at demands of operators
and Associations to abandon use of "juke " in
film.
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Introducin g to the Coin Machine Fraternity a delectable dish
currently featured m Featurettes Productions for coin-operated
movie machme s-none other than Betty Earll , the pride of the
N. T. G. glrls at the Florentine Gardens, Hollywood. Betty posed
.excluslv,:!y for t~is REVIEW cover. Her latest Featurettes produc-
hon IS
Hangm Around the Fountain ", directed by Roy Mack
and soon to be released by Assocmted Producers Distributing, Inc.
THE l:oIN MAl:HINE REVIEW
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