Coin Machine Review (& Pacific ...)

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DYNAMIC PROMOTION TO AID DEFENSE SAVINCS
PROCRAMLAUNCHED BY WURLITZER
M. G. HAMMERGREN
G eneral Sales Manager
The Rudolph Wurlitzer Co.
North Tonaw anda. N. Y.
A
DYNAMIC program to pro-
mote United States De-
fense Bond and Stamp
sales has been launched by Wur-
litzer. according to General Sales
Manager ' M. G. Hammergren.
Supplementing the concerted
drive of the entire industry to
place "Any Bonds Today?" on
every automatic phonograph,
Wurlitzer 's promotion features
many diversified phases.
Free Stickers Offered in
Wurlitzer Broadside
A supply of free stickers de-
signed ' to boost location play of
"Any Bonds Today?" has been of-
fered in a general broadside to
all Wurlitzer Music Merchants. A
steady flow of orders for thou-
sands of display stickers (see il-
lusfration) are being received and
the stickers supplied from the
Wurlitzer factory.
Phonograph operators every-
where are encouraged to request
an adequate quantity of stickers
to be placed on record-changer
compartment windows and next
to every wall box. "Help Uncle
Sam Tell the World! " is the stick-
er's appeal to location patrons ---"
" ... Play 'Any Bonds Today? ' .-
America's NO.·l Hit Tune."
Pledges from Music Merchants
Return postal cards with the
Wurlitzer broadside are so de-
signed that in signing their orders
for stickers, Music Merchants also
pledge full support of the bond
campaign by placing "Any Bonds
Today?" in No. I position on
every phonograph.
Space has also been provided
so that sets of Defense Savings
posters issued by the Treasury
Department may be requested for
display in phonograph locations.
Such orders will be relayed by
Wurlitzer to the correct State Ad-
ministrators of the Defense Sav-
ings Program, the material then to
be forwarded directly to Music
Merchants. All details of the pro-
gram are being handled for the
"Music for Defense" Department,
set up at North Tonawanda espe-
cially for this purpose.
Wurlitzer Distributors
Cooperating
Showroom and window dis-
plays featuring Treasury Depart-
ment posters and the Savings Pro-
gram have been arranged by all
Wurlitzer Distributors. Not only
has this plan been followed in
their own headquarters, but Wur-
litzer Phonographs have also
been supplied to leading stores
for window displays built around
the Defense Bond Program.
Special public-spirited promo-
tions in many localities also are
receiving full Wurlitzer Distribu-
tor cooperation. On the alert for
such opportunities to be of serv-
ice, these distributing firms have
broad plans for continued tie-ins
during the emergency period.
Periodic Flow of Suggestions
from Wurlitzer Fadory
Formulation of a long-range
program of aids and suggestions
to all Wurlitzer Music Merchants
and Distributors has been com-
pleted at the Wurlitzer factory,
M. G . Hammergren reports . In
addi tion to special releases per-
taining to the U. S. Savings Pro-
gram, future monthly issues of
The Wurlitzer Cash Box will fea-
ture the best idea submitted by a
Music Merchant which ties in pro-
motion of bond and stamp pur-
chases, with automatic phono-
graphs.
Defense Bonds lor Idea Awards
Contributors of the best idea
each month aimed at bond and
stamp sales will be awarded a fif-
ty dollar United States Defense
Savings Bond by Wurlitzer. Reg-
ular monthly awards for take-
boosting suggestions will here-
after be made in the form of
Treasury Department bonds and
stamps, supplanting the estab-
lished cash prizes.
Under the new plan, a total of
four awards will be given month-
ly by Wurlitzer to winning Music
Merchants, all in the form of De-
fense Bonds and Stamps.
Wurlitzer Sets Employ ee
S ubscription Q uo ta s
Capping the diversified pro-
gram of The Rudolph Wurlitzer
Company is its drive to secure a
100 '?'o Defense Bond subscription
by employees. Departmental
quotas have been established as
the basis for a contest in which all
company executives and em-
ployees will take part.
Special " Progress Charts "
placed conspicuously throughout
the North Tonawanda factory and
offices will record weekly attain-
ments.
COIN
MACH IN E
REVIEW
7
FOR
NOVEMBER
1941