Coin Machine Review (& Pacific ...)

Issue: 1941 November

Manufacturers Preparing for
"Most Unusual Show Ever Staged"
CHICAGO - " The most unusual Show
ever staged in th e Coin Machine Industry! "
T hat's what they're call ing th e 1942 An-
nual Coin Machin e Show to be held at the
Hotel Sherma n, Chicago, January 12, 13.
14 and 15th under the s ponsorship of Coin
Machin e Industries, Inc_
Unusual because current economic condi-
tions are ca usin g important changes to be
made in th e type of equi pment being man-
ufactured for coin operation today and at
the 1942 Show many of th ese unusual de-
vices will be unveiled for the first tim e_
Unusual too beca use th e Show wi ll be
cloaked in a " Defense" motif and booths
will be given over for patriotic displays of
the products th e various manufacturers in
the industry are making for defense_ In
addition a booth will be provided and ap-
propria tely decora ted for th e dispensin g of
litera ture descriptive of Defense Savings
Bonds and Stamps as well as for the sale of
them.
Unusual as well on the entertainment
side for the Governm ent has agreed to pro-
vide spea kers for the most constructive
convention program it has ever ' been the
privi lege of the Coin Machine Industry to
listen to or parti cipate in. One s pea ker
from the Treasury De partment will address
a meetin g on th e 1941 Defen se Tax Bill,
a nother from the sa me Department will
talk on ways fo r Ameri can Business to co-
operate in th e sale of Defense Bonds and
Stamps and sti ll another speak er promi-
nent in th e Admini stration will make a
ro usin g address on a subj ect pertin ent to
international co nditions at the t ime of his
address.
" There never was a time when th e In-
dustry was more in need of tightly kn it
organizati on a nd unselfish cooperation than
right now," declared Jim Gilmore, Secre-
tary-Mana ger of CM!. " Fully cognizant of
the co ndition s that exist and th at affect our
Industry and fully aware of th e uncer-
tainti es of the future that all industri es are
facing, I was instructed to asce rtain certain
facts before a definit e decision was made to
hold our Show in 1942.
" We circulated more than 9,000 opera-
tors in th e country askin g th eir opinions.
Seco nd ly we wro te to all form er exhib itors
seekin g their comments; and thi rd ly, we
checked with other industries to see wha t
they are doin g about their trade shows for
thi s fa ll and winter.
"From the operators ca me an overwhelm-
ing plea for a show in 1942, from form er
exhibi tors came the request for anoth er
show and promise of cooperating and
exhibiting, and from oth er industries came
th e answer that a ' busin ess as usual' policy
was prevailin g and no pla nned shows had
bee n called off.
"Therefore we decided to go ahead with
our 1942 Show a nd every effort is now be-
in g expended to ma ke it truly an out8tand-
in g affa ir," Jim concluded.

WHAT OPERATORS SAY
Atoui Ihe 1942 Show
(Comments received in CMI polling 01
Operators)
AKRON, Ohio-nBy all means have a
show. An Industry this large can
meet once a year at least. It always
peps me up with new ideas alter a
drag 01 a whole year, and alter the
Christmas rush. I always thought
your shows very s uccess/ul. Your
con tin uin g sh ows. is plannin g
ahead."
NORWOOD, Ga.-nAlter all these taxes
the Show will pep up the Industry
and be a sign 01 confidence in the
luture."
LOUISVILLE, Ky.-nIl we did not have
a Show we would be taking a step
backwards in coin machine operat-
ing."
MINNEAPOLIS, Minn.-"Coin Machine
Business will die il we have no Show
to stimulate it."
KENTON, Ohio-nIt would be a back-
ward step to discontinue the Show."
BIRMINGHAM, Ala.-nHelps morale 01
industry, and gives operators and
distributors up to date picture 01 con-
ditions."
ST. LOUIS, Mo.- nIt allords the oppor-
tunity lor operators and distributors
Irom all parts 01 U. S. to exchange
views and lend each ather helplul
advice."
DETROIT, Mich.-nIl Federal Govern -
ment leels machines are good lor
$10.00 a year tax, why let down?"
MEMPHIS, Tenn.-nWe would like to
lind out what the Industry can build
lor next year."
LOUISVILLE, Ky.-nIt's been a tradition
with me to attend every Con v ention
since they began and I pick up many
new ideas. Let's continue to have
them."
Nock Knows the
Knock of II
NEW YORK- Some manufacturers visit
Washin gton , spend a week or two , enter-
tain half a hundred gove rnm ent executives
and pay dea rly for the privi lege before re-
turnin g home with a Defense manufac tur-
in g contract. But that's not the way Arthur
Nack, advertising manager of Rowe Manu-
fa cturin g Co., In c., licked the proposition .
With metals needed for vending machin e
manufacture facin g strin gent curtailment,
Rowe had been looking around fo r some
government work that would help to keep
their vast Belleville, N. J. plants workin g at
full tim e and more than 200 employees on
th e payroll.
Nack imm ediately took th e problem over,
rn a pped ' a modest test cam paign- whi ch
turn ed out to be a success story far beyond
anything he dreamed. Nac k wrote a sales
letter, a strai ght-from-th e-shoulder appeal
pa cked with human interest to the memb ers
of the New York and New Jersey cha pters
of the Na tional Industri al Adverti sers As-
sociation, of whi ch he is a memb er. Plainly
he stated what Rowe cou ld do in the way
of hand lin g sub-con tracts and back cam e
the re plies. First a sub- contract totalin g
$23,000 and then one of about $1,000. In
a ddition negotiations were opened with 'an-
oth er firm which will bring at least a $1,-
000,000 in work to th e Rowe plant when
prod uction gets und er way on stampin g and
assemblin g parts to be used in making in-
cendi ary bombs.
So with a total sales cost of a pproxi-
mately $35.00, Rowe is doin g its share of
Defense manufacturin g, as well as continu-
ing its vendin g machin e manufacturing
activity, th anks to the in genuity of adver-
tising manager, Arthur Nack.

N.J. Operators Pick
Banquet Dote
NEWARK, N. J.- Sunday, December
7th , is the date a pproved for th e Phono-
gra ph Operators' Association of New J er-
sey annual banquet. Th e event is to be
held at the Top H at in Union City. I n
a ddition to the To p Ha t review, already
eh gaged, a number of radio and recordin g
arti sts have pledged th eir talents for the
event tha t promises to attract a hu ge turn -
out.

*
Hank Mas er, Pops Druck and G eor ge D ruck pose wifh fh eir Concerf inos. Maser and his 'Cali-
forn ia Concerf ino Bond are said fo be fh e only amplified Concert ino Band on fh e W esf Coasf.
Han k is J ennings special factory re presenfafive and hopes fo have 50 p ie ces in his band shorfly.
*
*
"i- h ear you' ve been studyin g for
month s how to increase your salary. How
did it turn 'out ?"
" Poorly. T he boss had b een studying
how to cut down expenses."
Mention . of THE COIN MACHINE REVIEW is your best introduction to our advertisers.
COIN
MACHINE
REVIEW
9
FOR
NOV.EMBER
i \l41
A NEW SERVICE
Operators
Jobb@rs
FOR
AT THE CHICAGO SHOW
Distributors
Manufactur@rs
To fill a definite need, we present at the 1942 Exhibition & Convention of the Coin Machine
Industry- January 12-15 at Hotel Sherman, the First Annual
National Slug Hejectors School
Plan now to send your service men or mechanics (or come yo ursel£ ) -learn more about the
latest models and types of slug rejectors_ The School will present all essential facts and de-
tails, including methods of operation, maintenance and adjustment_ Attendance at the classes,
while in Chicago, will save you and your company expense and time during the months to
come_ The School is open to all interested without cost or obligation_
For further information, visit Booth 16, Room 609, or write
NATIONAL SLUG REJECTORS,
COIN
MACHINE
IIEVIEW
5100 San Francisco Avenue
IDC.
St. Louis, Mo.
10
FOil
NOVEMBEII
1947
~
Daval Conversions
Win Approval
CHICAGO - Daval's new conversion
method for rebuilding the present model
Marvel and American Eagle counter games
into non-coin-operated machines and,
thereby, eliminating the $50.00 tax has
won the acclaim of leading operators, job-
bers and distribs all over the country, Al
S. Douglis, president of the firm reveals.
This new method brings in money faster
as no time is lost in the playing action of
the machines because the player goes right
on pressing down the lever without using
coins. The resettable register keeps track
of every play. The operator has his own
register which shows him the total number
of plays made between check-ups. The loca-
tion owners benefit because it ends the
search for change; the player plays as
many times as he desires and then pays
just like on a salesboard.
Other desirable features are th e end of
worrying about machines being broken
into, for no coins are in the machine, and
idle periods due to repairs caused by bent
and mutilated coins clogging chutes are
eliminated. A week or so, including trans-
portation time to and from the factory, is
all that is required to convert coin op-
erated machines to non-coin-operated

machines.
*
*
'.
*
"I draw th e line ·at kissing,"
She said in accents fine.
But he was a football hero,
So she let him cross the line.
~
Tenkins CalIs Tax
Blessing Shrouded
CHICAGO - Improved operating meth-
ods as a result of the federal tax on coin
operated machines is the prophecy of
George Jenkins, general sales manager of
. Bally Mfg. Co.
"With the additional expense of the tax
to consider," Jenkins explained, "operators
are checking up on their equipment more
carefully than ever before. Machines
which are not up to par in earning
power are being weeded out by smart
operators, and they are replacing such
equipment with machines that will help
them offset the tax. A strong trend to-
ward consoles has alse resulted from the
tax."
The tax, causing a more cri ti cal attitude
toward the type of equipment operated,
will in turn result in better net profits per
locat.ion and a general improvement in
operating conditions.
• .
STATEMENT OF THE OWNERSHIP, MANAGE-
MENT, CIRCULATION, ETC .. REQUIRED BY
THE ACTS OF CONGRESS OF AUGUST 24,
1912, AND MARCH 3, 1933
Of The Coin Machine Review, publis hed
monthly at Los Angeles , California , for Oc-
tober 1. 1941.
State of California
}
County of Los Angeles
Before me, a notary public in and for the
State and county aforesaid , personally ap-
peared Paul W . Blackford, who, having been
duly sworn according to law , deposes and
says that he is the Owner of the Coin Ma-
chine Review and that the following is , to
the best of his knowledge and belief? <:I true
statement of the ownership, management (and.
if a daily paper, the circulation), etc. , of the
aforesaid publication for the date shown in
the above caption , required by the Act of
August 24, 1912, as amended by the Act of
March 3, 1933, embodied in section 537 , Postal
Laws and Regulations, printed on the reverse
of this form, to wit :
I. That the names and addresses of the
publisher, editor, managing editor, and busi-
ness managers are:
Publisher, Paul W. Blackford , 1115 Venice
Blvd., Los Angeles , Cal. Editor, Paul W .
Blackford, 1115 Venice Blvd., Los Angeles,
Cal.
2. That the owner is : (If owned by a cor-
poration, its name and address must be
stated and also immediately thereunder the
names and addresses of stockholders owning
or holding one per cent or more of total
am.o unt of stock. If not owned by a corpo-
rahon , the names and addresses of the indi-
vidual owners must be given . If owned by a
fum, company, or other unincorporated con-
cern, its name and address, as well as those
of each individual member, must be given.)
Paul W. Blackford, 1115 Venice Blvd ., Los
Angeles, Cal.
3. That the known bondholders, mortga-
gees, and other security holders owning or
holding I per cent or more of total amount of
bonds, mortgages , or other securities are : (If
there are none, so state.) none.
.4: That the two paragraphs next above,
glvmg the names of the owners, stockholders,
and security holders, if any , contain not only
the list of stockholders and security holders
as they appear upon the books of the com-
pany but also, in cases where the stockholder
or security holder appears upon the books of
the company as trustee or in any other fidu-
ciary relation, the name of the person or
corporation for whom s uch trustee is acting ,
is given; also that the said two para)l"raphs
contain statements embracing affiant s full
knowledge and belief as to the circumstances
and conditions under which stockholders and
security holders who do not appear upon the
books of the company as trustees , hold stock
and securities in a capacity other than that
of a bona fide owner; and this affiant has no
rea~OI: to believe that any other person, as-
soclahon, or corporation has any interest di-
rect or indirect in the said stock, bonds or
other securities than as so stated by him .
PAm. W . BLACKFORD .
Sworn to and subscribed before me this 26th
day of Sept., 1941.
(Seal)
A. J. STAPLES .
(My commission expires Sept . 4, 1945.)
Mention of THE COIN MACHINE REVIEW is your best introduction to our advertisers_

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