Modern Mer~handising
Wrigley Report
Automatic Grocery
sets pace for future
coin vending machines .
MEMPHIS. - That the future of the
coin-operated dispensing machines is
seemingly unlimited is being demon-
strated again with the opening of an-
other sell-service store in a prominent
business district. Using the Money Dozit
method for the dispensing of food , the
demonstration store was opened early in
February, according to a report of the
venture by Advertising Age .
The Money Dozit system is an appli-
cation of the coiri. operated dispensing
machine to the grocery field. The ven-
ture, sponsored by Fred Montesi, presi-
dent of Liberty Cash Grocers, is revolu-
tionary in scope and may be the begin-
ning of new merchandising methods in
the grocery business. The inventor, L. 0.
Garner, has been working on the plan
for live years.
A very practical feature of the demon-
stration store is a drug section. By
dropping a coin in the slot the purchaser
will receive the nationally advertised
brand displayed in the enclosed case.
Sanitation is one of the important fea-
tures of the new system. All cases are
dustproof and protected from vermin and
petty pilferers.
The elimination of manpower in the
store is, of course, one of the recognized
features. Even the necessity of a cashier
is done away with through the installa-
tion of automatic money changers
throughout the store. By dropping a
quarter into the slot, the shopper re-
ceives four nickels and live pennies
wrapped in cellophane as a protection
against germs.
According to reports Mr. Montesi
hopes to use the Money Dozit system in
a chain of grocery stores that will be
modern in every detail. Meats and fresh
Fruit and chocolate bars are popular even in
the Arctic circle. Above photo shows an
auto mat, vending chocolate and fruit bars
for 10 and 25 ore, in ]okkmokk, Lapland.
vegetables will be offered and it was
hinted that the stores may include a line
of quick frosted foods , coin-operated re-
frigerators alrea dy having been per-
fected.
e
Mr. Goldberg: "Say, suppose this
party gels raided a nd we 're brought to
the station house. I'm leery on this pro-
position."
Mr. Levy: "That's a good idea. I'm
Murphy."
We spent our time and
money . . . to SAVE YOU
TIME and to MAKE YOU
MONEY!
Neither time nor expense have been spa red
in twenty years of developing The MASTER
Merchand iser No. 77 t o make it t he most
con sistent dollar-for-dolla r-ret urn merchan-
dise r on t he ma rket today. And IO years
from t oday your investment in MASTERS
will still be producing solid, sec ure ea rn -
ings.
See you r nearest d istribut or fo r furt her d e-
tails, or write us at t he factory. O n t he
Pa cifi c Coast; see :
M. BRODIE
21 82 Pacifi c Ave.,
Long Beac h
VIKING SPECIALTY CO.
530 Go lden Gate Ave.,
San Francisco
MILLS-VIKING CO.
1403 W. W ashin gto n,
Los Ang eles
MASTER No. 77
Two Machines In One
Penny -
Nickel
The Norris Mfg. Co.
Columbus
Ohio
suggests retailers watch
advertising programs.
CHICAGO. - Retailers who form the
habit of watching the advertising pro-
grams that are put behind the products
which they are handling and purchase
s tock accordingly, will find a marked in-
crease in sales and profits, is the opin-
ion stressed in a report issued recently
by the William Wrigley Jr. Company.
Coinmen should be interested in the
report in that it directly deals with the
type of merchandise they are handling
and points out the benefits derived from
using advertising as a sales stimulator.
"Many candy men ," the report states,
"ha ve developed a habit of watching the
sales promotion campaigns and adver-
tising programs of manufacturers whose
prod ucts they handle. In this way they
follow the pulse of demand, a demand
created largely through advertising, and
order their stocks accordingly. Such
procedure has brought big extra profits
each month without added expense," it
was asserted.
"Today when advertisers start a new
radio program or put on a special ad-
vertising drive it frequently results in a
quick and sustained rise in the demand
for their products," the report continued.
"The candy man naturally benefits by
these increases in popularity if he has
sufficient stock on hand when the in-
creased demand occurs. Alert buying
methods are constantly becoming more
important in retail business. C ut and
dried methods of ordering stocks accord-
ing to routine business needs no longer
can keep pace with the quicker results
of modern advertising," it is believed.
15
COIN
MACHINE
REVIEW
e
Coco-Colo Corporation
announces income
of $7,363.846 for 1938.
NEW YORK.-In the annual report of
the Coca-Cola International Corporation
for 1938, made public by officials of the
company recently , the net income was
placed at $7,363,846. This figure was de-
termined after all expenses had been
considered.
The dividend payments on the Class A
stock came to $568,932, leaving an equi-
valent of $35 each on 194,110 shares of
no par common stock outstanding at the
year end.
In 1937 the net income was reported
at $7,420,022, or $35.11 a share on 194,-
908 common shares then outstanding.
e
Pl6i1ttin9
PRINTERS TO THE
COIN MACHINE TRADE
•
W e defy competit ion. Daily we meet
a nd beat quot ations from a ny and all
printi ng p la nts in t he west. Give us a
chance to sa ve you mon ey on your next
job.
•
HOLDSWORTH PRINT SHOP
128 S. Alm a St.
Los Angeles, C al.
AN. 16077
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