Coin Machine Review (& Pacific ...)

Issue: 1939 March

Modern Mer~handising
Wrigley Report
Automatic Grocery
sets pace for future
coin vending machines .
MEMPHIS. - That the future of the
coin-operated dispensing machines is
seemingly unlimited is being demon-
strated again with the opening of an-
other sell-service store in a prominent
business district. Using the Money Dozit
method for the dispensing of food , the
demonstration store was opened early in
February, according to a report of the
venture by Advertising Age .
The Money Dozit system is an appli-
cation of the coiri. operated dispensing
machine to the grocery field. The ven-
ture, sponsored by Fred Montesi, presi-
dent of Liberty Cash Grocers, is revolu-
tionary in scope and may be the begin-
ning of new merchandising methods in
the grocery business. The inventor, L. 0.
Garner, has been working on the plan
for live years.
A very practical feature of the demon-
stration store is a drug section. By
dropping a coin in the slot the purchaser
will receive the nationally advertised
brand displayed in the enclosed case.
Sanitation is one of the important fea-
tures of the new system. All cases are
dustproof and protected from vermin and
petty pilferers.
The elimination of manpower in the
store is, of course, one of the recognized
features. Even the necessity of a cashier
is done away with through the installa-
tion of automatic money changers
throughout the store. By dropping a
quarter into the slot, the shopper re-
ceives four nickels and live pennies
wrapped in cellophane as a protection
against germs.
According to reports Mr. Montesi
hopes to use the Money Dozit system in
a chain of grocery stores that will be
modern in every detail. Meats and fresh
Fruit and chocolate bars are popular even in
the Arctic circle. Above photo shows an
auto mat, vending chocolate and fruit bars
for 10 and 25 ore, in ]okkmokk, Lapland.
vegetables will be offered and it was
hinted that the stores may include a line
of quick frosted foods , coin-operated re-
frigerators alrea dy having been per-
fected.
e
Mr. Goldberg: "Say, suppose this
party gels raided a nd we 're brought to
the station house. I'm leery on this pro-
position."
Mr. Levy: "That's a good idea. I'm
Murphy."
We spent our time and
money . . . to SAVE YOU
TIME and to MAKE YOU
MONEY!
Neither time nor expense have been spa red
in twenty years of developing The MASTER
Merchand iser No. 77 t o make it t he most
con sistent dollar-for-dolla r-ret urn merchan-
dise r on t he ma rket today. And IO years
from t oday your investment in MASTERS
will still be producing solid, sec ure ea rn -
ings.
See you r nearest d istribut or fo r furt her d e-
tails, or write us at t he factory. O n t he
Pa cifi c Coast; see :
M. BRODIE
21 82 Pacifi c Ave.,
Long Beac h
VIKING SPECIALTY CO.
530 Go lden Gate Ave.,
San Francisco
MILLS-VIKING CO.
1403 W. W ashin gto n,
Los Ang eles
MASTER No. 77
Two Machines In One
Penny -
Nickel
The Norris Mfg. Co.
Columbus
Ohio
suggests retailers watch
advertising programs.
CHICAGO. - Retailers who form the
habit of watching the advertising pro-
grams that are put behind the products
which they are handling and purchase
s tock accordingly, will find a marked in-
crease in sales and profits, is the opin-
ion stressed in a report issued recently
by the William Wrigley Jr. Company.
Coinmen should be interested in the
report in that it directly deals with the
type of merchandise they are handling
and points out the benefits derived from
using advertising as a sales stimulator.
"Many candy men ," the report states,
"ha ve developed a habit of watching the
sales promotion campaigns and adver-
tising programs of manufacturers whose
prod ucts they handle. In this way they
follow the pulse of demand, a demand
created largely through advertising, and
order their stocks accordingly. Such
procedure has brought big extra profits
each month without added expense," it
was asserted.
"Today when advertisers start a new
radio program or put on a special ad-
vertising drive it frequently results in a
quick and sustained rise in the demand
for their products," the report continued.
"The candy man naturally benefits by
these increases in popularity if he has
sufficient stock on hand when the in-
creased demand occurs. Alert buying
methods are constantly becoming more
important in retail business. C ut and
dried methods of ordering stocks accord-
ing to routine business needs no longer
can keep pace with the quicker results
of modern advertising," it is believed.
15
COIN
MACHINE
REVIEW
e
Coco-Colo Corporation
announces income
of $7,363.846 for 1938.
NEW YORK.-In the annual report of
the Coca-Cola International Corporation
for 1938, made public by officials of the
company recently , the net income was
placed at $7,363,846. This figure was de-
termined after all expenses had been
considered.
The dividend payments on the Class A
stock came to $568,932, leaving an equi-
valent of $35 each on 194,110 shares of
no par common stock outstanding at the
year end.
In 1937 the net income was reported
at $7,420,022, or $35.11 a share on 194,-
908 common shares then outstanding.
e
Pl6i1ttin9
PRINTERS TO THE
COIN MACHINE TRADE

W e defy competit ion. Daily we meet
a nd beat quot ations from a ny and all
printi ng p la nts in t he west. Give us a
chance to sa ve you mon ey on your next
job.

HOLDSWORTH PRINT SHOP
128 S. Alm a St.
Los Angeles, C al.
AN. 16077
https://elibrary.arcade-museum.com
Around Northern
Colifornio
By DOROTHY PETSCH
SAN FRANCISCO (RC)-The scram-
ble for space on Treasure Island is only
one evidence that the 1939 Western Fair
is a success. 145,000 attended the first
two days, with the toll gate chalking up
500,000 by the end of the first week. Eat-
ing places still prove to be the main
s hort suit, and it is for the building of
new restaurants and dinner-dance-
with-floor-show pavilions that most of
the petitions have been received. In the
meantime, Walter Oswald's candy and
nut vending machines have been com-
ing in for an overwhelming amount of
play. Walter rarely leaves the island
until long after closing time at ten
o'clock at night, and services his ma-
chines several times a day. • Popular
opinion favors the vending machines
RECONDITIONED ond
GUARANTEED GAMES
IS WHAT WE SELL!
16
COIN
MACHINE
REVIEW
Fairgrounds .................. ................ .......... $60.09
Fleetwoods ............................................ 55.00
One-Two-Threes, rebuilt ...................... 80.00
Golden Wheels ...................................... 25.00
Fotofinishes ............................................ 30 .00
Turf Chomps ........................ .................. 20 .00
Mogic: Roll .............................................. 20.00
Snac:'5 .................................................... 17. 50
Stewart Mc:Guires, Brand new ............ 10. 50
Tallies .................................................... 17. 50
Sparks, with jac:k•pot .......................... 22.50
Kounter King .......................................... 10.00
We also carry a complete stock of
rebuilt slot machines. A post card or
letter will bring you lowest prices
possible.
WOLF SALES CO., INC.
1103 GOLDEN GATE AVENUE
SAN FRANCISCO, CALIFORNIA
more than ever, and many a Fair visitor
has expressed the wish that an Automat
could be e stablished and thereby do
away with the long queques outside res-
taurants and cafeterias. All additional
building is taking place after midnight,
and fair officials announce that the eat-
ing problem will be well in hand in less
than a month.
Wolf Reiwitz, owner of Wolf Sales, is
contemplating a move during this
month. This will be the third since W elf
entered the vending machine business
a few years ago; each time has meant
larger quarters . Wolf 's present e stab-
lishment includes four adjoining offices,
each one given over to a separat ~
phase of his business, but Wolf has no
privacy for himself or his business con-
ferences and so he plans to take over
and remodel a two-story building in the
neighborhood. Here the entire second
floor will be used for business offices,
conference rooms, and storage.
Lou Welcher, of Advance Automatic,
has returned to his San Francisco fold
after wandering about the country in
search of winter fun. He find s business
in very fine shape with brisk buying in
the game field. For the first part of the
month nothing could touch Chubbies.
Every operator who came in wanted
them, and· shipments vanished as fast
as they arrived. Keeney's Pot Shot and
Genco's Punch-A-Ball has come to the
fore this week. The most consistent
money-maker, however, in Lou's opin-
ion, is Mills' Vest Pocket Bells. It's good
today and it will be good in ten years ,
he says.
Heine Grusenmeyer has been reward-
ed for good behavior during Lou's
absence and been sent on a vacation to
the South.
Ann Mandel's favorite is her radio
lamp. Her bowling pin cocktail shakers
are being placed in all the bowling al-
leys in San Francisco this month. Of
late she has had so many rush orders
that she can't get home in time to per-
form the duties of a good wife and when
she does arrive her husband is staving
off starvation by gnawing on a bread
crus.t. Her aide-de-camp of late is a
hairy youth resembling the old bushmen
"BANDY" Is The Word • • • •
for the service that the Lou Wolcher Company is
always ready to give. With unequalled railroad and
shipping services available, any order may be filled
immediately from our large stock of coin machine
equipment. Foreign operators: Use our cable address,
"PIN GAME."
NEW EQUIPMENT ...
USED EQUIPMENT . ..
All the latest. If we don't have it
we can get it for you on short
notice. Let us know your needs,
we guarantee satisfaction.
of every type, completely recon-
ditioned and ready for locations.
Complete variety of all types of
equipment.
The LOU WOLCHER COMPANY
(ADVANCE AUTOMATIC SALES CO. )
1021 Golden Gate Avenue
San Francisco
of Australia. Ann says his name was
Tony Matulich before the 49'er celebra-
tion for the Fair came along and then
he was so proud of the growth he could
raise that he couldn't bear shaving it
off. Operators have learned to leave
their small children at home when they
come to the Mandel establishment for
one Matulick glance is enough to give
the kiddies nightmares for a week.
Golden Gate Novelty has renovated
its offices this month and dressed-up its
s how-room.
March 25 will find the docks of the
Matson Line in San Francisco lined with
tearful girls a s Art (Heartthrob) Brant
sails for Australia. Art has been inter-
ested in the exporting trade for many
years and has built up a successful
business in the South Seas and Aus-
tralia. There are many problems there
which operators on the mainland here
do not encounter and Art would like to
take a first-hand look at them. His stay
will be indefinite.
John C . Dorser, owner of the Dorser
Music Co. in Fresno, purchased the first
1939 Seeburg from the offices of the E.
T. Mape Co. Vance Mape thinks this
only natural since Dorser is the oldest
phonograph man in California.
Johnny Ruggiero took his wife on a
week's vacation the first part of March.
This is the first real vacation they have
had together and they decided to spend
it quietly in the country.
Jack Douglas and his wife visited the
Fair in San Francisco this month and
purchased several new Rock-Olas for
their Nevada Novelty Co. The Douglases
make their headquarters in Sparks, Ne-
vada, and bring the news that business
is booming over there.
J. A. Rozis, of Vallejo, has organized
a new company this m onth which will
be known as the Modern Vending Ser-
vice. The company n ot only sports a
new car, but will increase its operating
service in the field of cigarette, candy,
and games.
Visitors in town are becoming more
numerous since operators can use the
excuse of business to get d own to view
the Fair, or vice versa. This month
brought E. W . Ramsey and his wife from
Marysville for small counter games and
supplies, D. A. Woolsey from Stockton
Tommy Gion and Frank Marty frorr{
San Jose, A. Berman fr om San Luis
Obispo, S. R. Anderson from Santa Rosa
and S. Enea of Pittsburg all for counte;
and pin games. Floyd Knudson, of Fres-
no, is planning on enlarging his music
route to include table games and made
a large purchase of the latter. Gus Jen-
sen, of Eureka, b ought $3000 w orth of
nut and almond vending machines. W .
D. Tanner of Fresno and J. Arnold of Los
Angeles b ought peanut m a chines and
table games.
Mrs. Vernon Meeker bought some ma-
chines and supplies for her husband's
Santa Rosa route. Fred McNeil invested
in 100 Viking Triplets for his Bakersfield
locations. Ed Tarkasian loaded up with
candy and cigarette machines for his
new Fresno route. Sid Simpson added
some new candy, cigarette, and candy
machines to his large San Jose business.
Amos Branscomb visited the Bay area
from Eureka and took back supplies for
his ca ndy and nut machines. R. W .
White bought new slots for his Cuper-
tino locations.
In fact it looks as though . ..lmsiness
around the Bay district is ov~•J he Win-
~ ~m~
4•
e
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