Automatic Age

P O S T -W A R
IN
A L L
P L A N N IN G
IN D U S T R Y
Designed to help untangle
the m a n y conflicting state­
ments concerning our post-war
economy, 286 of the most vital
peacetime plans and projects
now underway in American
industry have just been sum­
marized in “ Post-W ar Planning
Now” , the l a t e s t transition
study published by the N. Y.
Journal of Commerce.
The actual peacetime out­
look in 56 major industries;
descriptive details of new prod­
ucts, services and processes;
and the formula for a gradual
lifting of price, priority and
ration controls are thus com­
piled for the first time under
one cover.
All the material for this sec­
ond edition of “ Post-W ar Plan­
ning N ow ” was obtained from
data furnished by key indust­
rialists, government and trade
association officials.
A good deal of spadework
still remains to be done before
we will arrive anywhere near
the “ helicopters in every back­
yard” stage of our post-war
world, the publication reports.
Machinery now being set up is
expected to pave the way for
an orderly disposal of surplus
plants and materials and for
the smooth administration of
contract terminations and tran­
sition controls.
Automobile makers are set
to resume production within
four months after the cessation
of war goods manufacture. A
total of 18,400,000 new cars
and trucks will be needed to
get the nation back to pre-war
standards, w i t h 60,000,000
automobiles expected to be on
the roads within 10 or 20 years.
No less than 26 peacetime uses
on farms, factories and muni­
cipal projects are already in
store for the A rm y’s popular
‘jeep” vehicle.
FEATURE NEW MODERNIZED WURLITZER IN WINDOW
One of Fifth Avenues top stores, W. & J. Sloans recently contributed window space
to the National War Fund. Prominent in the scene was a new modernized Wurlitzer
automatic phonog^ph provided by Wurlitzer's metropolitan New York distributors,
the Manhattan Simplex Distributing Company.
6
A v i a t i o n executives are
agreed on a family plane cost­
ing approximately $2,000, but
remain sharply divided on the
s u b j e c t of international air­
lines, air transport and the po­
tential passenger volume. One
government expert forecasts
9,000 transport planes carrying
20,000,000 passengers e a c h
year, while an airline official
cautions a g a i n s t “ romantic
field days” and foresees a need
of only 1,000 planes to handle
an estimated 10,000,000 pas­
sengers annually.
Railroad travel will be pro­
moted on a reduced fare and
new equipment appeal, “ Post­
W a r Planning Now” reports.
Low-cost sleeper coaches, pull­
man beds as low as $1.00 and
a coast-to-coast rail trip in 50
hours for $70 are among the
post-war innovations now in
the blueprint stage.
Steamship l i n e s are faced
with a major upheaval of their
passenger business. One official
recently pointed out that no
more than 103 planes are need­
ed to carry a passenger load
equal to the entire first and
cabin class liner traffic passing
through U. S. ports in a pros­
perous travel year like 1937.
Another makes a strong case
for 36-knot, 5,000 passenger
super-liners to operate profit­
ably at transatlantic rates as
low as $100. The Netherlands,
China, Greece and other allied
nations have all announced
their intention of replenishing
their depleted ship tonnage in
the American market.
Plastics, n y l o n , synthetic
rubber, electronics, dehydrated
foods and other warborn ne­
cessities appear definitely slat­
ed to play a major role in the
shape of the peacetime world.
New post-war outlets for our
expanded rubber, aluminum
and steel production seem as­
sured a n d o u r unexplored
A U T O M A T IC AGE
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