Automatic Age

ARCADE
OW NERS
A S S 'N .
- - ITS PLANS AND AMBITIONS.
BY A. W . BLENDOW, President
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Out of our first war for freedom, in 1776,
was born the slogan “In Union There is
Strength.” Following in the footsteps of our
forbears, modern business men, both small
and large, have learned that the Trade Asso­
ciation is their bulwark in facing and solving
perplexing problems that are common to all
who earn their livelihood in their particular
field of endeavor. Our business is no excep­
tion. The Penny Arcade business, long the
“Ugly Duckling” of the coin machine trade,
73 7 W. J A C K S O N
B O U L E V A R D
• C H I C A G O
today finds itself the “Peacock of the W alk.”
A new modern field of coin machine opera­
tion has been opened — The Automatic The­
atre of Entertainment! It is my prediction
IN WAR TIME
that the Penny Arcade has finally arrived at
Manufacturers of Aircraft Parts
“man’s estate” and although its present rap­
and Parachute Hardware
id expansion is a result of the war - it is here
to stay and expand even more after the war,
provided of course, that those engaged in the
IN PEACE TIME
business use their heads and work together.
M a n u f a cturers o f p r e c i s i o n
That a National Penny Arcade Association
Illinois a n d Duo Locks — distin­
is necessary, no one will deny. Fortunately,
guished for quality
a few brave souls, prompted by this need,
had the courage and foresight to “start some­
thing.” Now it is up to every progressive Pen­
ny Arcade Owner to “hitch his
the largest possiuie number of
services, represents an after-
wagon to the star”, to see that
members is certain assurance
Ihe-war innovation which has
his ow n o rg a n iza tio n is nourish­
of sound accomplishment. The
its application in the coin-oper­
ed and guided into a mature,
officers and members of the
ated music field. B y u s i n g
hard-hitting unit, with enough
Arcade Owners Association
sound-on-film, scratching and
m e m b e r s h i p to carry the
have embarked on a t i m e l y
breakage are eliminated; stor­
weight of numbers, when such
program whose objective is to
age space and weight are redu­
weight is most needed.
win proper recognition a n d
ced. This new compact select­
Let me say here and now
consideration for the entire in­
ive sound-on-film reproducer
that the A.O.A. was concieved
dustry. Any and all benefits
has a capacity for playing up
and nursed into being by sin­
achieved a c c r u e not to one
to five hours from one 2,000
cere Penny Arcade Owners,
member or a few members —
foot, 5 track, 16mm film re­
who realized that alone they
but to all arcade owners. Con­
cording.
could accomplish little in com­
sequently, every arcade owner
A specially developed film
batting bad practices in the
should lend his s u p p o r t to
stabilizing mechanism, plus the
trade, or striving to gain relief
make the program successful
use of a powerful synchronous
against unfair, confiscatory or
to the fullest extent. Every ar­
motor, assures even sound and
too burdensome taxation. They
cade owner should write in
utmost in tone quality. Film
visualized a clean, well-manag­
n o w for his application for
breakage is almost impossible.
ed honest organization whose
membership. Address: Arcade
Noiseless reproduction of all
activities would be based on
Owners Ass’n, 1776 Broadway,
types of sound tracks is a fea­
the Golden Rule. I am happy to
New York City.
ture made possible by a special­
say that the A.O.A. is, and will
ly designed-optical s y s t e m
continue to operate on t h i s
Multiple Track 16 mm
coupled with a noiseless source
principle.
Sound-on-Film Reproducer
of exciter lamp supply and a
This
device,
now
being
made
special
photo-electric cell.
Calling All Arcade Owners
available for use in our armed
Illustrated is the portable
Good leadership backed by
Illin o is
LOCK
AUTOMATIC AGE
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(ompnnv
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