International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Automatic Age

Issue: 1938 December - Page 185

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M JtEP LA Y
BALLY BELL’S big bright appearance attracts players
like a big friendly fellow attracts friends. The smarth
streamlined royal blue front, gleaming with the silver\
shine of highly polished metal, gets immediate attention
and creates a “ let’s plav” mood.
DOUBLE JACK POT APPEAL
Active and reserve jack-pots on both sides of BALLY
BELL are fully visible . . . four big bulging jack-pots
merrily sparkling with the kind of jack-pot flash that
keeps the lever bobbing up and down like a pump-handle
on a hot day.
LEMON PAYOUTS
Suspense dies a sudden death when a lemon appears on
the ordinary bell. But when lemons bob up on the first
two reels of BALLY BELL, suspense is actually increased
. . . because BALLY BELL boasts two different payouts
on lemon combinations.
FREQUENT CHERRY WINNERS
BALLY BELL reels are designed to give the player plenty
of the double cherry winners which experienced operators
recognize as the secret of repeat play.
I
STEPPED-UP AWARDS
lie lowest BALLY BELL payout is 3-for-l on two
cherries— fifty per cent stronger play appeal!
“ NO-JUMP” STOP
Thanks to a new positive stopping device, BALLY BELL
reels come to a sharp, snappy stop . . . instead of the
jerky, jumpy, hesitating stop which creates unfavorable
suspicion in the p la y e r 's m in d . BALIA BELL’S
“no-jump" stop quickly gains and holds the plover’s
confidence.
EASY-GRIP-LEVER
BALLY BELL’S new easy-grip, easy-pull lever insures
long sessions of play without discomfort or fatigue.
DOUBLE CAPACITY
Instead of missing the play of patrons who lose interest
when they see a machine monopolized, you get the benefit
of the full play-potential of each location. In fact, the
natural human instinct to “ride along on the other fellow’s
luck” causes players to gravitate to a busy BALLY BELL
. . . turning “kibitzers” into cash customers.
FULL-TIME PLAY
SPECIALLY DESIGNED STREAMLINED STAND
A BELL is 18Vj in. wide by 15% in. (base), 26 in. high
wide by 16 in. (at floor), 23 in. 1
The perfection of BALLY BELL mechanism insures
continuous operation and protects you against loss of
revenue due to “time-out” for repairs.
Color of machine an
© International Arcade Museum
http://www.arcade-museum.com/

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