Automatic Age

Issue: 1938 December

M JtEP LA Y
BALLY BELL’S big bright appearance attracts players
like a big friendly fellow attracts friends. The smarth
streamlined royal blue front, gleaming with the silver\
shine of highly polished metal, gets immediate attention
and creates a “ let’s plav” mood.
DOUBLE JACK POT APPEAL
Active and reserve jack-pots on both sides of BALLY
BELL are fully visible . . . four big bulging jack-pots
merrily sparkling with the kind of jack-pot flash that
keeps the lever bobbing up and down like a pump-handle
on a hot day.
LEMON PAYOUTS
Suspense dies a sudden death when a lemon appears on
the ordinary bell. But when lemons bob up on the first
two reels of BALLY BELL, suspense is actually increased
. . . because BALLY BELL boasts two different payouts
on lemon combinations.
FREQUENT CHERRY WINNERS
BALLY BELL reels are designed to give the player plenty
of the double cherry winners which experienced operators
recognize as the secret of repeat play.
I
STEPPED-UP AWARDS
lie lowest BALLY BELL payout is 3-for-l on two
cherries— fifty per cent stronger play appeal!
“ NO-JUMP” STOP
Thanks to a new positive stopping device, BALLY BELL
reels come to a sharp, snappy stop . . . instead of the
jerky, jumpy, hesitating stop which creates unfavorable
suspicion in the p la y e r 's m in d . BALIA BELL’S
“no-jump" stop quickly gains and holds the plover’s
confidence.
EASY-GRIP-LEVER
BALLY BELL’S new easy-grip, easy-pull lever insures
long sessions of play without discomfort or fatigue.
DOUBLE CAPACITY
Instead of missing the play of patrons who lose interest
when they see a machine monopolized, you get the benefit
of the full play-potential of each location. In fact, the
natural human instinct to “ride along on the other fellow’s
luck” causes players to gravitate to a busy BALLY BELL
. . . turning “kibitzers” into cash customers.
FULL-TIME PLAY
SPECIALLY DESIGNED STREAMLINED STAND
A BELL is 18Vj in. wide by 15% in. (base), 26 in. high
wide by 16 in. (at floor), 23 in. 1
The perfection of BALLY BELL mechanism insures
continuous operation and protects you against loss of
revenue due to “time-out” for repairs.
Color of machine an
© International Arcade Museum
http://www.arcade-museum.com/
UNIT CONSTRUCTION
a complete self-contained unit,
Every m a jo r m ec h an ism of
BALL\ BELL is
which may be quickly
removed for cleaning without disturbing other parts. Likewise the
entire mechanism assembly may be instantly removed from the cabinet
as a single unit.
PRECISION CONSTRUCTION
Every BALLY BELL
part is a precision stamping or screw-machine product, manufactured
from new dies and tools . . . and machined to microscopic accuracy.
Parts from any BALLY BELL are guaranteed interchangeable with
parts from any other BALLY BELL, regardless of serial number.
STURDY CONSTRUCTION The precision ot BALLY
BELL parts is matched by the rugged strength of material employed.
The vast treasure-house of modern metallurgical science was explored
by Bally engineers to find the proper material for each part . . . and
to insure trouble-free performance under all operating conditions and
all climatic conditions.
SIMPLE CONSTRUCTION Wordscannot dojU6ticelo
the “stripped-for-action” simplicity of BALLY BELL. But the fact
that BALLY BELL contains only one-third as many springs as the
average bell is emphatic evidence of the smooth simplicity which
insures freedom from service grief.
IMPROVED COIN-MECHANISM
the finest coin-mechanism ever developed in the bell field. Escalator is
a revolutionary new positive-feed type in which each coin is gripped
separately and thus held apart, absolutely preventing coins from
overlapping or jamming. Bent coins cannot enter the escalator and
are easily removed from the coin-head. Each coin-mechanism is a
complete self-contained unit.
IMPROVED REELS
Each reel is a unit . . . complete with
corresponding star-wheel and payout cam; and the three reels
are assembled on one shaft, thus eliminating the nuisance of “ telescope ’
tube shafts. Operators who have serviced loose bearings and hubs on
ordinary bells will welcome the simplicity, ruggedness and positive
performance of the BALLY BELL single-shaft assembly.
POSITIVE STOPS
Thanks to a new positive stopping
device, the BALLY BELL reels come to a sharp, snappy stop . . .
instead of the jerky, jumpy, “hesitating” stop which crea.es unfavorable
suspicion in the minds of players. Reels, however, stop one at a time
at intervals timed for maximum suspense.
POSITIVE PAYOUTS
Absolutely accurate, one hundred
per cent jam-proof. Instead of merely moving out of the way and
allowing coins to drop, the BALLY BELL slides actually select the
correct number of coins and propel them out of the machine by a
positive forward motion which eliminates any possibility of jamming.
Each payout mechanism is a complete self-contained unit.
POSITIVE JACK-POTS
Although the simplest jack-pot
mechanism ever developed, the BALLY BELL jack-pot is positive and
unfailing in operation . . . and one hundred per cent tamper-proof.
BALLY BELL jack-pots cannot be jarred, “spooned” or manipulated
with wires or magnets. Each jack-pot is a complete self-contained unit.
REINFORCED HANDLE
with
an easy grip that invites play.
Strongest bell handle ever built,
TAMPER-PROOF CABINET
Although the streamlined
frontcasting fits into the wood cabinet without clumsy outside over­
lapping, inside flanges positively prevent tampering. Back-door is one
hundred per cent pry-proof and fitted with extra strong pick-proof lock.
INTERLOCKING SAFETY DEVICE
Exclusive
BALLY BELL feature, operating like a combination-lock on a bank
vault to prevent possibility of payout when proper coin is not deposited.
EXTRA BIG CASH BOX Capa„„ «»„.
FLEXIBLE SPEED
A quick, easy adjustment.
CASH OR CHECK PLAY
In s t a n t ly c o n v e r tib le b y
pressing two small readily accessible levers. (Also available in non­
convertible model to meet special territorial conditions.)
ETCHED METAL AWARD PLATE Gleanin6
tarnish-proof nickel-silver, etched in actual colors of the symbols on
the reels.
CELLOPHANE COATED REELS Nolvarni8hed bu,
protected by laminated cellophane . . . always clean, glossy and vivid.
Boost your bell collections with BALL i BELL . . . order today!
BALLY MANUFACTURING CO
2 6 4 0 BELMONT AVE.
© International Arcade Museum
CHI CAGO, I LL
http://www.arcade-museum.com/

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