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Automatic Age

Issue: 1937 October - Page 5

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13
AUTOMATIC AGE
October, 1937
Personality . . . T he Key T o
Success For A n O perator
By A rth u r W . Luchs
EAM S of paper have been
printed and countless
words of advice have
been spoken regarding the ways
and means by which an oper­
ator may become more success­
ful in his chosen profession.
Most of the comment and advice
which has been dispensed has
been very valuable. New oper­
ators especially have found it to
be of inestimable value in con­
ducting their business. Advice
is very helpful at times, but no
matter how much constructive
advice an operator may absorb,
his success and his manner of
putting his message across de­
pends upon himself. His success
with his lo ca tio n s and other
business transactions depends
upon his own ability. Nobody
else can go out and speak and
work for him. He has an in­
dividual something or other that
is his own personal possession,
and that is personality.
R
Much of the advice which has
been dispensed regarding the op­
eration of coin machines has
been along the lines of servicing
the machines, amount of com­
missions to pay, cleanliness, how
and when to count the contents
of the cash box and similar
admonishments of a practical
nature.
The important thing
however back of the success or
failure of every operator, is him­
self. Other things being equal,
it is his individual personality,
upon which depends his success
or failure as an operator.
W h a t P e r s o n a lity Is
Personality is the key to suc­
cess in practically every business
or undertaking. Which leads to
the question— what is this ma­
gical quality that we possess in
varying quantities and how may
it be improved so that it will be
a helpful tool to the operator in
his business? In plain everyday
language it is the ability of get­
ting along with people and mak­
ing them like you. It can be ac­
quired and can be moulded to
fit the occasion, just as we put
on or take off a mask. In fact,
according to some modern psy­
chologists we have different per­
sonalities for different occasions
viz, when we are working we
wear a different personality than
we do at home, etc.
Personality is the ability to
“ wear well” with people. Leave
them with a favorable impres­
sion of us lingering in their
minds. There are some rare in­
dividuals who fairly gush over
with personality and they have
comparatively little difficulty in
securing and holding their loca­
tions. Most of us however, might
take stock of ourselves and give
our present personality a thor­
ough overhauling.
We would
find many little quirks and idio­
syncrasies which we use uncon­
sciously and are a detriment to
us in our relations with other
people. These can be eliminated,
but only by using care and study
with the definite idea of self im­
provement.
© International A rca d e M useum
Some people take this gift too
easily. Many men who seemed
to be brilliant, capable men, who
appeared to be going places as
an operator, turned out to be a
flop. You and I have witnessed
such a man time and time again.
He failed because of his negative
personality. If he had put more
of himself into the business, he
would have received more from
it in return.
G e t P e o p le T o L ik e Y o u
In order for an operator to
have people like him, it is neces­
sary for him to get acquainted
with them. Not just the casual,
superficial acquaintance of the
street, but get down under the
surface. Make it your personal
objective to find out all that you
can about your locations. Find
out his hobbies, what he does in
his leisure time, whether or not
he is married, whether he has
children and where they go to
school, where he attends church,
his club and lodge affiliation,
whether he owns his own home
or rents one, the sports he en­
joys, the newspaper he reads,
and similar questions.
When the o p era tor knows
such facts about a location, he
is in a position to speak to him
intimately. It is then very easy
to get acquainted with the loca­
tion, and needless to say. easiest
to put your personality across to
him. The result may be a last­
ing friendship and if other
things are equal, it will practic-
(Continued on page 22)
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