Classic Mode

Automatic Age

Issue: 1937 October

13
AUTOMATIC AGE
October, 1937
Personality . . . T he Key T o
Success For A n O perator
By A rth u r W . Luchs
EAM S of paper have been
printed and countless
words of advice have
been spoken regarding the ways
and means by which an oper­
ator may become more success­
ful in his chosen profession.
Most of the comment and advice
which has been dispensed has
been very valuable. New oper­
ators especially have found it to
be of inestimable value in con­
ducting their business. Advice
is very helpful at times, but no
matter how much constructive
advice an operator may absorb,
his success and his manner of
putting his message across de­
pends upon himself. His success
with his lo ca tio n s and other
business transactions depends
upon his own ability. Nobody
else can go out and speak and
work for him. He has an in­
dividual something or other that
is his own personal possession,
and that is personality.
R
Much of the advice which has
been dispensed regarding the op­
eration of coin machines has
been along the lines of servicing
the machines, amount of com­
missions to pay, cleanliness, how
and when to count the contents
of the cash box and similar
admonishments of a practical
nature.
The important thing
however back of the success or
failure of every operator, is him­
self. Other things being equal,
it is his individual personality,
upon which depends his success
or failure as an operator.
W h a t P e r s o n a lity Is
Personality is the key to suc­
cess in practically every business
or undertaking. Which leads to
the question— what is this ma­
gical quality that we possess in
varying quantities and how may
it be improved so that it will be
a helpful tool to the operator in
his business? In plain everyday
language it is the ability of get­
ting along with people and mak­
ing them like you. It can be ac­
quired and can be moulded to
fit the occasion, just as we put
on or take off a mask. In fact,
according to some modern psy­
chologists we have different per­
sonalities for different occasions
viz, when we are working we
wear a different personality than
we do at home, etc.
Personality is the ability to
“ wear well” with people. Leave
them with a favorable impres­
sion of us lingering in their
minds. There are some rare in­
dividuals who fairly gush over
with personality and they have
comparatively little difficulty in
securing and holding their loca­
tions. Most of us however, might
take stock of ourselves and give
our present personality a thor­
ough overhauling.
We would
find many little quirks and idio­
syncrasies which we use uncon­
sciously and are a detriment to
us in our relations with other
people. These can be eliminated,
but only by using care and study
with the definite idea of self im­
provement.
© International A rca d e M useum
Some people take this gift too
easily. Many men who seemed
to be brilliant, capable men, who
appeared to be going places as
an operator, turned out to be a
flop. You and I have witnessed
such a man time and time again.
He failed because of his negative
personality. If he had put more
of himself into the business, he
would have received more from
it in return.
G e t P e o p le T o L ik e Y o u
In order for an operator to
have people like him, it is neces­
sary for him to get acquainted
with them. Not just the casual,
superficial acquaintance of the
street, but get down under the
surface. Make it your personal
objective to find out all that you
can about your locations. Find
out his hobbies, what he does in
his leisure time, whether or not
he is married, whether he has
children and where they go to
school, where he attends church,
his club and lodge affiliation,
whether he owns his own home
or rents one, the sports he en­
joys, the newspaper he reads,
and similar questions.
When the o p era tor knows
such facts about a location, he
is in a position to speak to him
intimately. It is then very easy
to get acquainted with the loca­
tion, and needless to say. easiest
to put your personality across to
him. The result may be a last­
ing friendship and if other
things are equal, it will practic-
(Continued on page 22)
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14
AUTOMATIC AGE
October, 1937
Play T he G am e W ith Y o u r
Team Mates
By Dave Gottlieb,
President, D. Gottlieb & Company
U R IN G recent months
the coin operated ma­
chine industry has been
beset by many problems so com­
mon to its particular method of
operation. It has always been
that way. The industry has over­
come many obstacles during the
stages of its survival.
Each
time, due to the cooperation and
loyalty of its members, it has
emerged stronger and more co­
hesive than formerly. There is
a brotherhood and kinship which
grows out of fighting for a com­
mon cause, which tends to solid­
ify the unity of its ranks. Hav­
ing been with the industry since
its pioneer days, I have observed
the many forward steps which
the coin machine business has
made in meeting and overcoming
the many problems which it has
faced.
try, and cooperation will require
effort, many will be inclined to
shirk their burden of work and
effort, expecting that some other
person will go ahead and do
their part for them. That is
always a possibility where the
human element is concerned;
somebody or other will shirk
their part and “lay down.” They
want to be included in on the
rewards which may accrue, but
they do not want to add their
efforts to the struggle which will
attain those rewards.
D
D ave G o ttlie b
stick which is continually hover­
ing over our heads. In some sec­
tions of the country conditions
are much worse than others, but
there is no question about condi­
tions assuming a very serious at­
titude.
M a jo r P r o b le m s N o w
C o o p e r a t io n Is N e e d e d
C o n fr o n tin g U s
What the industry needs to­
day, probably more than ever,
is the cooperation of each and
every person associated with it.
We must pull together as team­
mates in the future, even more
so than in the past few years.
A strong, solid organization, co­
hesive to the highest possible
degree, is needed to carry on
against the many attacks which
are being launched against us on
many sectors. With unity and
organization in our own ranks
we will overcome whatever op­
position we may meet.
Today, the industry is faced
by some of the most serious
problems with which it has ever
been confronted. In many parts
of the country adverse legisla­
tion has been directed toward it,
which unless it is abated in some
manner will cause irreparable
harm to ensue. Day by day we
receive reports where pressure
is being brought to bear upon
the industry in some localities,
by local officials. In some in­
stances it is a stage play for
political recognition, sometimes
it is an act which is performed
to appease certain people or fac­
tions. Regardless of the manner,
or type of opposition, it is a big
C o o p e r a t io n R e q u ire s E ffo rt
Because the cooperation of all
will be required in the establish­
ing and stabilizing of the indus­
© International A rca d e M useum
From the manufacturer to the
operator, everybody associated
with the industry has a definite
responsibility to the other fellow
who is helping to “ carry on.”
It is no longer the fight of any
one faction, for as one benefits
or suffers, we all benefit or suf­
fer.
No matter how inconse­
quential we rate ourselves, there
is still work for us to do in as­
sisting the industry, which is
giving us and so many thousands
of others like us, our living, to
maintain itself in the face of all
the adverse legislation and un­
fair propaganda which is contin­
ually being levelled at it from
some sources.
I am very much in favor of
everybody connected in any way
with the coin operated machine
industry working together in the
spirit of coperation for the good
of the entire industry. Unless
we do so, we shall find defeat
confronting us in many sections.
It is a time for all of us to pre­
sent a united front to the difficult
problems now confronting the
industry.
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