Atari Coin Connection
Issue: Vol 5 Num 01 - 1981 January - Page 4
International Shows continued
Promotions for Profit
fortable seating for four for
this new battle challenge.
Atari's current hits, Aste-
roids™, Missile Command™
and the exciting Battle-
zone ™ were also displayed
and continuously played.
Atari played a big part in
the activities at the ATE.
Aside from the introduction
of these two new games,
the company also hosted a
cocktai l party on January 12,
the first even ing of the show.
Held in the Ballroom of the
Dorchester Hotel, the party
was an elegant affair attended
by operators and distributors
from all over the U.K., Europe
and by many U.S. distributors.
Linda Butcher and Mary
Takatsuno, Atari's Marketing
Research team, conducted
a Tellus™ su rvey of opera-
ARCADE OR
STREET LOCATION :
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
C) A Warner Commun,callons Company
.
•
tors and distributors in the
United Kingdom. Like the
Tellus survey taken at the
AMOA Show in November,
the survey in London will
give Atari valuable data from
its distributors in England
about Atari games, service
support, etc.
From London, Red Baron
and Warlords went on to
Frankfurt, West Germany,
for the international trade
show held January 22-25.
The two Atari distributors in
Germany, Lowen Automaten
and Nova Apparate, exhib-
ited Atari 's new and most
current game sensations.
Based on the positive re-
sponses to Red Baron and
Warlords, we look forward
to 1981 being Atari 's biggest
year in Europe to date.
days, Wednesdays,
and
,
Thursdays from 5:00 to 7:00
p.m., six tokens for $1.00.
A very successful promo-
On weekdays, the dinner
tion idea was brought to our hours between 5:00 and
attention recently. Th is pro-
7:00 had traditionally been
motion idea can be 1,.1sed for quite slow in this location.
any arcade or street location The manager of the arcade
that uses a token system.
told Atari that the traffic
Merlin's Castle, a local
level has nearly tripled dur-
game cente r in San Jose,
ing the times of the Happy
California, usually sells three Hour program.
tokens for $1.00. Three
Send your promotion idea
weeks ago, the manager im- to the Editor of the Coin
plemented a Happy Hour
Connection and receive a
program: on Mondays, Tues- free gift from Atari.
New T-shirts and Posters
The latest items available
direct to operators from
Customer Service are Mis-
si le Command and Battle-
zone t-shirts and posters.
These exciting t-shirts and
posters, excellent promo-
tional or incentive items,
can be ordered by sending a
registered cashier 's check
or money order only (please,
no personal checks) to Atari
Inc., Coin-op Customer Ser-
vice, 1105 N. Fairoaks Ave. ,
Sunnyvale, CA 94086. Each
t-shirt is $5.50; California re-
sidents must add appropri-
ate sales tax.
First Class
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
Promotions for Profit
fortable seating for four for
this new battle challenge.
Atari's current hits, Aste-
roids™, Missile Command™
and the exciting Battle-
zone ™ were also displayed
and continuously played.
Atari played a big part in
the activities at the ATE.
Aside from the introduction
of these two new games,
the company also hosted a
cocktai l party on January 12,
the first even ing of the show.
Held in the Ballroom of the
Dorchester Hotel, the party
was an elegant affair attended
by operators and distributors
from all over the U.K., Europe
and by many U.S. distributors.
Linda Butcher and Mary
Takatsuno, Atari's Marketing
Research team, conducted
a Tellus™ su rvey of opera-
ARCADE OR
STREET LOCATION :
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
C) A Warner Commun,callons Company
.
•
tors and distributors in the
United Kingdom. Like the
Tellus survey taken at the
AMOA Show in November,
the survey in London will
give Atari valuable data from
its distributors in England
about Atari games, service
support, etc.
From London, Red Baron
and Warlords went on to
Frankfurt, West Germany,
for the international trade
show held January 22-25.
The two Atari distributors in
Germany, Lowen Automaten
and Nova Apparate, exhib-
ited Atari 's new and most
current game sensations.
Based on the positive re-
sponses to Red Baron and
Warlords, we look forward
to 1981 being Atari 's biggest
year in Europe to date.
days, Wednesdays,
and
,
Thursdays from 5:00 to 7:00
p.m., six tokens for $1.00.
A very successful promo-
On weekdays, the dinner
tion idea was brought to our hours between 5:00 and
attention recently. Th is pro-
7:00 had traditionally been
motion idea can be 1,.1sed for quite slow in this location.
any arcade or street location The manager of the arcade
that uses a token system.
told Atari that the traffic
Merlin's Castle, a local
level has nearly tripled dur-
game cente r in San Jose,
ing the times of the Happy
California, usually sells three Hour program.
tokens for $1.00. Three
Send your promotion idea
weeks ago, the manager im- to the Editor of the Coin
plemented a Happy Hour
Connection and receive a
program: on Mondays, Tues- free gift from Atari.
New T-shirts and Posters
The latest items available
direct to operators from
Customer Service are Mis-
si le Command and Battle-
zone t-shirts and posters.
These exciting t-shirts and
posters, excellent promo-
tional or incentive items,
can be ordered by sending a
registered cashier 's check
or money order only (please,
no personal checks) to Atari
Inc., Coin-op Customer Ser-
vice, 1105 N. Fairoaks Ave. ,
Sunnyvale, CA 94086. Each
t-shirt is $5.50; California re-
sidents must add appropri-
ate sales tax.
First Class
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
Future scanning projects are planned by the International Arcade Museum Library (IAML).