......
Atari Ireland continued
Germany, the United King-
dom, France, Holland,
Belgium, Italy, Spain, Swe-
den, Norway, and Denmark.
To improve its internal ef-
ficiency and thus provide a
better service to its custom-
ers, Atari Ireland has just
purchased its own IBM 34
computer system. One of
the first items to be entered
'
•
.
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into the computer files wil l
be the company's spare
parts inventory.
As our European market
continues to g row, and as
we continue to add more
distributors to our interna-
tional list, the Atari Ireland
fac ility will play a larger
role in supplying games
and services to Europe.
,
.,
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.
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. -
The
President's Corner
In many ways 1980 was
for us a most remarkable
year. In the face of climbing
interest rates, the on-again-
off-again recession, and
downturns in many areas of
the economy, our industry
experienced perhaps the
most successfu l year in its
history. I really can't re-
member another period
when every individual level,
operator, distributor and
manufacturer, agreed on
just how good business was.
The reasons, as now ac-
cepted, are three-fold. It all
started with the new tech-
nology manifested by Aste-
roids™ and Space Invaders.
We have a more varied mix
of locations today, including
chains (restaurants, super-
markets, discount stores,
convenience stores, etc.)
and more multi-unit loca-
tions including some very
soph isticated arcades. Last-
ly, and to my mind most im-
portant, the actual number
of people playing coin ma-
chines has multiplied in the
last two years at least three
times. And this incredible
growth in the player base is
predicted to continue.
Looking ahead to the new
year, with our expand ing
commitment to engineering
and new technology, we in-
tend to retain our position as
the leader in the industry
and to do everything we can
to propel it to even greater
heights of achievement.
- Joe Robbins
The CabaretTM.
Another First from Atari
The Cabaret cabinet. It's
another first in a series of
firsts f rom Atari. The Caba-
ret is a "mini" cabinet de-
signed by Atari to optimize
floor space and maximize
profits. The Cabaret takes
up less than four square
feet of floor space, so it's
ideal for locations where
space is limited. In fact, the
Cabaret may be your key to
opening new locations in
restaurants and lounges,
theater lobbies o r anyplace
where people have free time.
Operators requested that
we design a cabinet that
would fit in a minimal amount
of space and still have the
exciting game play features
of a ful l-size upright. Atari
engineers came up with the
Cabaret. It was the f irst
"mini" cabinet on the market
and its applications are
endless. The Cabaret fits in
many places where you could
not put a game before. It's a
great way to use "dead" floor
space. And it's a great profit-
maker, too, with games like
Asteroids™, Missile Com-
mand™ and Battlezone™ all
available in the Cabaret
cabinet.
What's more, Atari 's Cus-
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\?2 ' ~
,,
/
15
tomer Service department
now offers full-color decals
which can be applied to the
side panels of the Cabaret
cabinets.
The Cabaret. It's the latest
way to make your space
work for you .
Marketing
Expansion
Frank Ballouz, Atari's Di-
rector of Marketing, has an-
nounced the appointment of
Mariann Layne as Marketing
Services Supervisor. In this
position, Ms. Layne will have
responsibility for trade
shows and sales promo-
t ions, and wil l coordinate ad-
vertising and publicity pro-
grams related to marketing
of Atari products.
Ms. Layne comes to Atari
from the San Martin Winery,
where she was National Pub-
lic Relations Manager. She
department. Her previous
is also c urrently attending
communications expe rience
Santa Clara University, stu-
will be a tremendous addi-
dying for a Masters degree
tional asset in her new post
in Business Administration.
w ith Atari." Laura Burgess,
In making the announce-
previously assistant to Frank
ment, Frank Ballouz stated:
''We are pleased to have
Ballouz, has become Ms.
Layne's assistant.
Mariann join the Marketing