Atari Coin Connection

VOLUME 5
NUMBER 1
JANUARY 1981
Atari Unveils New Games
at International Shows
tari welcomed the new
year by exhibiting at two
international shows in
Europe in January. The annual
Amusement Trades Exhibition,
held in London from January
12-15, was a large and very
successful exhibition, with op-
erators and distributors from all
over Europe in attendance. The
ATE was held for the first time
at the Olympia. Atari products
were exhibited and demonstra-
ted by the two Atari distributors
for the U.K.: Music Hire Group
and Ruffler & Deith.
The high point of the show was
Atari 's introduction of two exciting
new video games to be released later
th is year.
Red Baron™ is Atari's latest com-
bat challenge. The player is a WWI
fighter pilot sea rching the skies for
the enemy. The horizon tilts and shifts
as the player maneuvers the joystick.
The flight simulation is so authentic,
the playe r will think he's actually en-
gaged in a classic WWI "dogfight",
w ith enemy biplanes and observation
blimps appearing on the screen to
shoot him out of the sky. The real ity is
further enhanced by Atari's unique
QuadraScan™ "3-D " screen graphics
and exciting sound effects. Red Baron
is a true flying sensation, a new chal-
lenge that will be available in both up-
right and sit-down cabinets.
Atari 's other new entry is War-
lords™, a new cocktail video for one,
two, three or four players. It's a game
of medieval defense and conquest.
Players must defend their king, de-
f end castle wal Is and destroy the ene-
my warlord. With the aid of his power
stone the player can "catch " a fire-
bal l and redirect it , aiming it at the
black knight's castle opposite him. As
player skill increases, the game re-
sponds and p rovides more player
chal lenge, increasing the number and
speed of the fireballs. A newly rede-
signed cocktail cabinet provides com-
continued on last page
Atari
Ireland
market. We thought you
might want to know a little
bit more about the Atari f ac-
tory in Ireland.
Atari is always looking for
Atari Ireland began pro-
ways to better serve its dis-
duction of video games in
tributors. As a resu lt, a few
Tipperary in November of
years ago it was determined 1978. When market demand
that our European market
for successfu l products
would benefit if Atari opened such as Asteroids, Missile
a plant in Europe. After
Command and Battlezone
much consideration, the Re- increased dramatically, the
public of I re land was chosen plant's production rose cor-
as the site for this new faci l- responding ly. All cabinet
ity. The plant has now been
models (upright, cocktai l,
in operation for two years,
and Cabaret™) have
and is prepared to handle a
been manufactured in
good portion of the ·manu- • Tipperary. Atari I re-
facturing and distribution of
land actively pursues
Atari games to the European the policy of sourc ing
ATARI INC.
components from local ven-
dors, and presently they get
cabinets, harnesses, power
supplies and plexig lass in
Ireland.
Since September of 1980,
Shane Breaks has served as
International Director of Mar-
keting. Atari Ireland has pur-
chased a home for Shane
and his fami ly, which will
also serve as Atari's Interna-
tional Marketing office, a ser-
vice seminar center for
distributor technicians
and a general amenity
for Atari employees.
Atari I re land now
also has a full fledged
Customer Service
1265 BO_
RREGAS AVENUE
© Atari, Inc. 1981
group which wil l supply al l
parts to the company's
European distributors. Field
Service has two highly quali-
fied electronic engineers who
conduct schools in the latest
Atari technology all year at
the distributor offices.
The plant's location in
Tipperary is in the Lime ri ck
region of I re land, where
many U.S. and European
electronics companies are
presently setting up facto-
ries. Tipperary is near Shan-
non Airport and Waterford
port, giving it access by air
and sea to its markets. Atari
Ireland regu larly ships to
....
continued on next page
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