Atari Coin Connection

ATARI WELCOMES
NEW TEXAS
DISTRIBUTOR
.
MIDDLE EARTH
SPIRIT IN U.K.
DAVIDSON HEADS
CUSTOMER SERVICE
A party held by the Pinball Owner's
Association of England was a gala
event featuring a Pinball Wizard com-
petition on Atari's MIDDLE EARTH'™.
Over 200 pinball enthusiasts were pre-
sent to enjoy t he festivities and the
games competition. The U .K. branch of
Cherry Leisure loaned the MIDDLE
EARTH game for the event.
The 1978 Pinball Wizard for high
score on MIDDLE EARTH was Peter
Wignall in the men's competition and
Pam Temple in the ladies' division. The
association, now two years old with a
worldwide membership, provides a
unique forum for spirited pinball
owners.
el
,.,
CHERRY LEISUR
(U.K ) LTD
Atari announces that Pet.arson Coin
Machine Distributing Co. has been
appointed as a full line distributor in
the Houston and Southern Texas
territory. This company h as shown
promising growth in the industry in
the past year and a half since its start.
Dick Peterson, principal of the
distributorship, began this business
after twenty years of experience in the
operating end of the coin-op industry.
"Peterson's growth is most im-
pressive,'' commented Don Osborne,
,Atari's Western Regional Sales
Manager. "We are pleased to have this
aggressive new company represent us
in one of the fastest growing metro
areas in the country.'' Atari looks for-
ward to a long, prosperous relation-
ship with this Texas firm.
Operators in the Houston area can
now see all of Atari's latest video and
pinball games at Peterson Coin
Machine Distributing Co., 2700
Milam, Houston, TX 77006.
ATARI FOOTBALL TM
ENTHUSIASM
. . : . . ·• . .ST.ILL HIGH
This ·:ATARI FOOTBALL game has
been in continuous play at a popular
New York City arcade. Enthusiastic
players of all ages wait anxiously for
their turn to scrimmage.
;
....
U.S. TEEN MARKET
There are approximately 30,000,000
teenagers in the U.S. today. They
spend about $45 billion per year.
(Source: Adv. Age 2/19/79)
Frank Ballouz, Atari's National
Sales Manager, announced the promo-
tion of Darl Davidson to Manager of
Customer Service. Darl has been with
Atari for two years, most recently as
Production Manager of the Printed Cir-
cuit Board facility.
His strong background in electronic
engineering and technical support
gives Darl the qualifications to meet
the responsibilities of his new posi-
tion. As head of the Customer Service
function, he will supervise all parts
order fulfillment and technical service
support areas.
"Darl has shown excellent per-
formance and leadership in our PCB·
manufacturing, ' ' said Frank Ballouz.
''This, together with his familiarity
with the industry, will prove valuable
in his new position." Atari's Customer
Service organization is certain to
benefit from Darl's experience.
ATARI GAME PUZZLE
Can you find the names of 16 Atari
games? (Spelled forward or backward
on any straight line or diagonal .)
PROMOTION IDEA
BIBrHDAY LISr:
Offer free games to players on their
birthday. A birthday club could be
started at a game location (similar to
the ones pizza and ice cream parlors
have). Players fill in a card with their
name, address and birthdate for your
list. Each month send birthday
coupon postcards to the players. The
player list can also be used for ot)ler
special direct mail promotions to
players.
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