Atari Coin Connection

Issue: Vol 3 Num 04 - 1979 April

ATARI WELCOMES
NEW TEXAS
DISTRIBUTOR
.
MIDDLE EARTH
SPIRIT IN U.K.
DAVIDSON HEADS
CUSTOMER SERVICE
A party held by the Pinball Owner's
Association of England was a gala
event featuring a Pinball Wizard com-
petition on Atari's MIDDLE EARTH'™.
Over 200 pinball enthusiasts were pre-
sent to enjoy t he festivities and the
games competition. The U .K. branch of
Cherry Leisure loaned the MIDDLE
EARTH game for the event.
The 1978 Pinball Wizard for high
score on MIDDLE EARTH was Peter
Wignall in the men's competition and
Pam Temple in the ladies' division. The
association, now two years old with a
worldwide membership, provides a
unique forum for spirited pinball
owners.
el
,.,
CHERRY LEISUR
(U.K ) LTD
Atari announces that Pet.arson Coin
Machine Distributing Co. has been
appointed as a full line distributor in
the Houston and Southern Texas
territory. This company h as shown
promising growth in the industry in
the past year and a half since its start.
Dick Peterson, principal of the
distributorship, began this business
after twenty years of experience in the
operating end of the coin-op industry.
"Peterson's growth is most im-
pressive,'' commented Don Osborne,
,Atari's Western Regional Sales
Manager. "We are pleased to have this
aggressive new company represent us
in one of the fastest growing metro
areas in the country.'' Atari looks for-
ward to a long, prosperous relation-
ship with this Texas firm.
Operators in the Houston area can
now see all of Atari's latest video and
pinball games at Peterson Coin
Machine Distributing Co., 2700
Milam, Houston, TX 77006.
ATARI FOOTBALL TM
ENTHUSIASM
. . : . . ·• . .ST.ILL HIGH
This ·:ATARI FOOTBALL game has
been in continuous play at a popular
New York City arcade. Enthusiastic
players of all ages wait anxiously for
their turn to scrimmage.
;
....
U.S. TEEN MARKET
There are approximately 30,000,000
teenagers in the U.S. today. They
spend about $45 billion per year.
(Source: Adv. Age 2/19/79)
Frank Ballouz, Atari's National
Sales Manager, announced the promo-
tion of Darl Davidson to Manager of
Customer Service. Darl has been with
Atari for two years, most recently as
Production Manager of the Printed Cir-
cuit Board facility.
His strong background in electronic
engineering and technical support
gives Darl the qualifications to meet
the responsibilities of his new posi-
tion. As head of the Customer Service
function, he will supervise all parts
order fulfillment and technical service
support areas.
"Darl has shown excellent per-
formance and leadership in our PCB·
manufacturing, ' ' said Frank Ballouz.
''This, together with his familiarity
with the industry, will prove valuable
in his new position." Atari's Customer
Service organization is certain to
benefit from Darl's experience.
ATARI GAME PUZZLE
Can you find the names of 16 Atari
games? (Spelled forward or backward
on any straight line or diagonal .)
PROMOTION IDEA
BIBrHDAY LISr:
Offer free games to players on their
birthday. A birthday club could be
started at a game location (similar to
the ones pizza and ice cream parlors
have). Players fill in a card with their
name, address and birthdate for your
list. Each month send birthday
coupon postcards to the players. The
player list can also be used for ot)ler
special direct mail promotions to
players.
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Seminar (Con t inued)
LEGAL RESTRICTIONS
PLEASE HELP
NEW & POPULAR
We need your assistance to learn
about the legal r estrictions on coin-
operated game operation. As pr evious-
ly requested in the February issue,
could you please send information on
any restrictive laws to:

Atari Marketing Services
P.O. Box 9027
1265 Borregas Avenue
Sunnyvale, CA 94086
Let us know the type of restriction,
the territory restricted, and specify the
level of enforcement as strict ,
moderate, or liberal. This will help us
to better evaluate the marketplace.
Thank you for helping us.
Pl.At!&
J
4

-
Watch next month this area will be fill-
ed with Atari video games.
The fluorescent disco playfield on
Atari's innovative Video Pinball™
game is attracting high revenues as
reported by locations of all types.
Players everywhere are responding
favorably to its unique, colorful, 3-D
effect video playfield image, in addi-
tion to the fast, relistic play action on
this one to four player video game.
''It is ideal for the street location
that doesn't have space for a pinball
but could generate the play profits
from one," noted Frank Ballouz. "Ad-
ditionally, it is collecting extremely
well in locations alongside some of the
best pinballs," he repor1ed.
PROMOTION VISIBILITY
A MIDDLE EARTH'™ T-shirt was
spotted in ''People Magazine,''
January 29th issue, page 63.
advanced signature analyzer were
pointed out. Practical applications and
use. in defining problem areas were
explained thoroughly.
Those who attended received a com-
plete review of the new pinball elec-
tronic features. Atari's Field Service
specifically planned this special
distributor teehnician school to help
assure the best support for the new
game. Additional general seminars on
the SUPERMAN Pinball will be
planned in the near future.
Su b s (Continued)
mode is also an option offered to
increase location versatility.
This challenging new game will
encourage even more play with its
unique visual experience. The players
try to outmaneuver their opponents.
Each player sees only the view of the
sub he is controlling. Only the oppo-
nent's missiles are seen; their sub is
visible only when it crashes or when
hit by the opponent. The sonar scans
the area to locate enemy subs and help
direct the hits. This adds up to
suspenseful action and strategy play.
As previewed at the fall trade shows,
SUBS has a special attraction with its
dual screen design. Even more play
features have now been added, making
SUBS an exceptional game experience
for players. Atari's proven solid state
circuitry and simplified self-test
system are included to assure reliabil-
ity. "We feel confident that SUBS will
attract high play activity in many dif-
ferent game locations," noted Frank
Ballouz, Atari's National Sales
Manager. SUBS is certainly another
innovative first assuring Atari's
leadership in the industry.
STAFF
Publisher-Atari, Inc.
Editor-Carol Kantor
Art Director-Evelyn Lim
Atari Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317
ATARI®
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Innovative
leisure
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