Automatic World

Eighteen
THE BALLY-HO
NEW YORK CLOTHING MANUFACTURER NOTES
SALES IMPROVEMENT
"From Thanksgiving to January 15th our business
dropped below our levels of September and October,"
reports Mr. Bob Gordon of the Leroy Tailoring Co., 892
Broadway. New York. "But," he continues, "as SOOll
as our new lines went out, orders started coming in big-
ger volume than in any previous season. And they are
keeping up at a fine rate.
"The Christmas holidays are never very 'good for
clothing sales, as folks need their money at that time
for gift buying.
However, stock market losses hav~
caused many men who were paying $50 and $60 f01"
clothes to turn to lower priced garments.
"Weare in the midst of a very busy seaso n and
there is no hint of a letup. Good business should COIl-
tinu.e until into the Fall season and by that time new
Winter styles will start to sell."
The Leroy Talioring Co. has over 6,000 representa-
tives selling a fine line of branded fabric s in suits and
topcoats at $18.75.
The agents make no charge for
their sample outfits and most of their men have been
with them for years.
GO AFTER THE HARD ONES
By JACK BEST
Back in 1908 I was trouping with a "gyp camp";
that's the circus name for a wagon show, and well I re-
member one sultry day how we plugged along over rough
roads and through heavy, soft sand . The horses were al-
most exhausted, the people with the show were tired and
discouraged, for it was almost n oon time and the entire
show had to be set up a nd made ready for an afternoon
performance after we arrived at the town which we we'r e
billed to appear in .
When about thre e miles from our destination, th e
wagon train came to a halt. Mr. Brown, the owner and
master mind of the aggregation, came strolling back
past all the wagons. I said to him, "Mr. Brown, do you
think the game worth the candle? Look how the poor
horses hav e suffered and labored, tugging these heavy
wagons through this sand." Mr. Brown informed me th'lt
the horses would receive a double feed and special care
upon our arrival in town. Then h e walked closed, hi3
keen eyes centered upon me, as he remarked, "Boy, they
all make the easy ones. It takes 'grit' to go after th hard
ones. I always pick the hard ones, and I always find
them good.
"You just wait," he continued, "until we drag in to
that stand over yo nd er and see if there is not a hug e
crowd waiting for us. We'll make some 'dough' in this
stand, because, my boy, it ha s been hard to get to." With
these remarks, he returned to his lead wagon, and I als,)
noticed that we had a turn-away business in that town.
Th:lt lesson has stuck with me, and has helped m c
ove;: m[\ny a hard place. When things seem to be going
a littl e hard and a prospect seems tough to break through,
I remember the old showman's statement, "Th e hard on e~
are good after you get to them."
No doubt, this old pioneer of the wagon sh ow game
has passed on down the sunset trail, but his farsighted-
ness , deter-mination, courage and truthful philosophy
April, 1930.
· iI · ·
MEN'S IMPERFECT SOX
I"
I
$14.40 Per Gross Pairs
B anded in Sixes
MEN'S NECKWEAR, Smart Stripes and
Co~ors.
$2.25 per Dozen
One-fourth Deposit on All Or ders
Crescent Hosiery Co.
110 N. Camac St.
Philadelphia, Pa.
$ $ $ $ $ $ $ $ ~$ $ $ $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $
..... MAKE BIG PROFITS DAILY selling amazing Nu- -G9
..... lustre Polishing Cloth; cleans, shines all metals;-G9
..... eliminates all liquid, paste; powders, polishes. Our ~
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~
I. SHE F
-&>
..... 300 Shef Bldg.
Weehawken, N. J. -&>
* * * * * * * * * *_ * * * * * * * * *k * * * * * * * *
stands as a guiding beacon to the salesman of today.
The soft, gritless agent misses the muddy street,
',vhile the agent with determination plunges on throug'h
the mud, meets a class of folks that have not been giveil
so many opportunities to buy goods as their cousi ns who
live on paved street3 receive. The result is a nice bunch
of orders. In the muddy street one agent sees nothing,
while another salesman sees opportunity looming.
Many a man dressed in working togs one day bloom.;
out in a fifty-dollar suit the next. You can't always
dep end on appearan ce. Go after them all, look for the
hard ones, stay with them, using sound reason and when
you do burst through you've made some money.
Get away from street cal' lines and go on out where
the pavement ends, seek out the hardest places to get
to a nd you'll reap a good business. In conclusion, let me
repeat the old showman's words again. and it might be
w ell for you t o pal;te them in your hat. Here they are:
"Boy, they all make the easy ones. It takes grit to ~o
after the hard on es; I always pick the hard ones and
I always find th em good."
NOTICE-MEMBERS OF AGENTS-SALESMEN'S-
DEMONSTRA TORS' PROTECTIVE ASSOCIATION
You will find the Bally-Ho on file at, the head-
quarters of the association in Cincinnati. There will ;\1-
ways be ample copies on hand at the association's office
for you to have a copy. Call and get it. When on the
road, notify us your address for first week in eae!'
month and we will forward copy to you.
Agents, Salesmen, Demonstrators
Classified Section
i\ C"\!; h with c opy and minimum ad accepted is FOUR lines . You will
fi,.,d lhi:;; spction a real producer.
Try an ad in this section , it will pl'oduce results for you.
Send your cor.:'y to The Bally-Ho, 1345 East Richmond
Ave .. Fort Worth. Texas.
IF you have anything to sell, n ew or seco nd-hand equip-
ment. products of any description, don't fail to adver-
tise in this section.
IF you want Agent, Demonstrators, Salesmen, Park,
Carn ivals and Vending Machine Operators to be informed
regarding your goods, equipment and products, use this
classified section . The Bally-Ho, 1345 East Richmond