Star Tech Journal

Increase Revenues: Multi-Ganie Locations ~.
Frank 'The Crank" Seninsky
Alpha-Omega Amusements & Sales
Edison, New Jersey
high and low earning games. Spread out the
high earning games so income is evenly
distributed throughout the game area.
5) Place your 3 and 4 player games on the
ends of rows so people can gather around
them without interfering with other game
players.
grosses over $600 /week. Your revenues will
increase on the average of 20%. It costs you
less than $2/day to operate a bill changer.
6) Place the hottest game just far enough
into the gameroom so that they can be seen
from the outside but players have to walk
into the game area to get to them. This also
insures that players playing these games
won't block the entrance way.
2) Have one very easy ("shill") game so there
7) People naturally walk around a room in a
will almost always be someone playing on a
game. It's also wise for the location to have
test quarters to keep a player on a game
during slow times. Many people will not
enter a games area if no one is playing but
will do so when they see that one is playing.
counter-clockwise manner so keep your
best attractions right of the entrance (if'
possible). Maintain the same sound level for
most of the games. Loud attract mode
sounds on particular games can be very
annoying.
3) Stand outside your game area and write
8) Make sure your players can get refunds
down what makes you feel comfortable and
uncomfortable:
• Can you see supervision at all times? (if
applicable)
• Are all areas well lit and not too bright? All
glare must be eliminated or reduced.
• Can you see most of the games? Taller
games in the back; shorter games up front.
Games should be arranged in smooth as-
cending and descending order, avoiding ups
and downs in lines of games.
• Make sure all the games appear perfectly
level.
• Keep the aisles clear so people can walk
throughout the game area (7 feet from game
face to game face is good).
which normally will be 1 /2 of 1 % of gross.
This is good customer service.
1) Install a bill changer in any location that
4) Don't put two hot games next to each
other if games are tightly packed. Alternate
9) Change one or two games every month
trying to rotate the high, middle range, and
low earning games with equal consistency.
This will save you from buying too many new
games. Rotating low earning games shows
the location owner that you are getting rid of
the dogs and you now increase your chances
of finding a profitable home for one of them.
10) Place sitdown and children's games
close to the front entrance to attract women
with small children who tend to just staY
near the front entrance if and when they do _.,
come in. Change people.in arcades should
spend a majority of their time near the
entrance anyway.