Presto
Issue: 1941 2300 - Page 25
PHILCO'S NEW LINE OF PORTABLE
RADIOS
Philco's new spring and summer line of portable radios, heralded
as the most powerful ever built, was announced and demonstrated
before a series of regional meetings in five key cities.
Comprising seven models, featured by seven-tube circuits, im-
proved styling and wide choice of coverings in attractive materials,
the new array gives Philco one of the most extensive lines of
portable radios in the trade, distributors were told.
At the meetings in Chicago, Philadelphia. Atlanta, Memphis and
San Francisco. Philco engineers demonstrated the perfect adapti-
bility of their new portables for all outdoor purposes—picnics,
outings, beach parties, excursions—and equal facility for year-
round home use, because all sets are constructed to play anywhere
—on battery, or on AC or DC house current.
"We feel that this line of portables, representing extensive re-
search on the part of Philco engineers, reaches a new high tonal
perfection, high sensitivity and selectivity, and is indeed designed
to fulfiill the requirements of any person and any occasion," Larry
Hardy, Manager of Philco's Compact Sales, told the various as-
semblages of distributors.
Every Philco portable is equipped with built-in loop aerial, and
permanent magnetic speaker. A feature of one model is a newly
developed noise reducing converter tube, and another also provides
for short wave reception in addition to the standard American
broadcast band.
The Philco line is further distinguished by the distinctive styl-
ing of the cases. An example of this is one model which has a
roll top beaver-graining panel which can be opened or closed, pro-
viding the advantage of harmonizing with the furniture in a
room when it is not being used out of doors.
Zenith Model 7-S-(o7
A superb new 1942 Zenith styling with "wrist watch" dial and
Radiorgan Tone Color Device.
STEWART-WARNER CONCERT GRAND
This beautiful instrument in the style of Chippendale lends
charm to any living-room. The bracket feet, latticed doors, and
fretwork on the pilasters embodied in this cabinet, are typically
Chippendale. Available in Walnut, Mahogany, or Blonde Ma-
hogany. The door panel is of beautifully figured Swirl wood. The
entire cabinet has dull-rubbed furniture finish. It is 3&\\ inches
high, 35 inches wide, I/V2 inches deep.
Philco Portable Model 854-T
MAY,
1941
PAGE TWENTY-FIVE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
RADIOS
Philco's new spring and summer line of portable radios, heralded
as the most powerful ever built, was announced and demonstrated
before a series of regional meetings in five key cities.
Comprising seven models, featured by seven-tube circuits, im-
proved styling and wide choice of coverings in attractive materials,
the new array gives Philco one of the most extensive lines of
portable radios in the trade, distributors were told.
At the meetings in Chicago, Philadelphia. Atlanta, Memphis and
San Francisco. Philco engineers demonstrated the perfect adapti-
bility of their new portables for all outdoor purposes—picnics,
outings, beach parties, excursions—and equal facility for year-
round home use, because all sets are constructed to play anywhere
—on battery, or on AC or DC house current.
"We feel that this line of portables, representing extensive re-
search on the part of Philco engineers, reaches a new high tonal
perfection, high sensitivity and selectivity, and is indeed designed
to fulfiill the requirements of any person and any occasion," Larry
Hardy, Manager of Philco's Compact Sales, told the various as-
semblages of distributors.
Every Philco portable is equipped with built-in loop aerial, and
permanent magnetic speaker. A feature of one model is a newly
developed noise reducing converter tube, and another also provides
for short wave reception in addition to the standard American
broadcast band.
The Philco line is further distinguished by the distinctive styl-
ing of the cases. An example of this is one model which has a
roll top beaver-graining panel which can be opened or closed, pro-
viding the advantage of harmonizing with the furniture in a
room when it is not being used out of doors.
Zenith Model 7-S-(o7
A superb new 1942 Zenith styling with "wrist watch" dial and
Radiorgan Tone Color Device.
STEWART-WARNER CONCERT GRAND
This beautiful instrument in the style of Chippendale lends
charm to any living-room. The bracket feet, latticed doors, and
fretwork on the pilasters embodied in this cabinet, are typically
Chippendale. Available in Walnut, Mahogany, or Blonde Ma-
hogany. The door panel is of beautifully figured Swirl wood. The
entire cabinet has dull-rubbed furniture finish. It is 3&\\ inches
high, 35 inches wide, I/V2 inches deep.
Philco Portable Model 854-T
MAY,
1941
PAGE TWENTY-FIVE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).