Presto

What college professor's
a millionaire?
A professor in a small college in the
Middle West was in the market for a
piano. His wife played well; he did not.
After inquiry at various music stores,
the professor chose a Steinway. " I de-
cided," he later told an inquirer, "that
the enjoyment we will get from the
Steinway is worth the difference."
Obviously, a college professor is not
a millionaire. This man earns a mod-
est income. Yet he was a Steinway pros-
pect—and turned into a Steinway sale! *
Which goes to prove again what
Steinway representatives already know
—almost any customer who wants a
good piano wants a Steinway. The job
is to convince him of the economy of
the best.
It's a job Steinway representatives
do mighty well!
*Based on an actual recent Steinway sale.
ST E I N W A Y &
F O U N D E D
STEINWAY HALL
1 8 5 3
•
I H
N E W
SONS
Y O R K
109 W. 57th STREET
•
C I T Y
NEW YORK
The Steinway Sheraton, selling at $493 (f-o.b. N.Y.C.)
and one of the Steinway style leaders for
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