Presto

Issue: 1941 2298

What college professor's
a millionaire?
A professor in a small college in the
Middle West was in the market for a
piano. His wife played well; he did not.
After inquiry at various music stores,
the professor chose a Steinway. " I de-
cided," he later told an inquirer, "that
the enjoyment we will get from the
Steinway is worth the difference."
Obviously, a college professor is not
a millionaire. This man earns a mod-
est income. Yet he was a Steinway pros-
pect—and turned into a Steinway sale! *
Which goes to prove again what
Steinway representatives already know
—almost any customer who wants a
good piano wants a Steinway. The job
is to convince him of the economy of
the best.
It's a job Steinway representatives
do mighty well!
*Based on an actual recent Steinway sale.
ST E I N W A Y &
F O U N D E D
STEINWAY HALL
1 8 5 3

I H
N E W
SONS
Y O R K
109 W. 57th STREET

C I T Y
NEW YORK
The Steinway Sheraton, selling at $493 (f-o.b. N.Y.C.)
and one of the Steinway style leaders for
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
THE FRONT COVER
In selecting our front cover picture for this
issue we went to the great modern field of music
as expressed through the ballet. This picture is
a splendid example of rhythm in action. The
title is "Lew Christensen in 'Orpheo'."
The
feeling of the picture is distinctly Grecian and
is a remarkably fine representation of Orpheus.
Orpheus was the Thracian (northern Greece)
poet and musician whose lyre could charm beasts
and make rocks and trees move. According to
legend he was the son of Apollo and the Muse
Calliope. Christensen's figure, his head, his hair,
and his remarkable pose all do justice to the
subject. The dance which was one of the very
earliest expressions of music, especially for
groups, is much in vogue today.
PRESTO
MUSIC
TIMES
THE LEADING MAGAZINE OF THE MUSIC ARTS & TRADES
NUMBER 2298
FOUNDED 1879
FEBRUARY 1941
TABLE OF CONTENTS
Messages About the Music Business
Throughout the Nation
From the Editor's Desk
America: The World's Music Center
In the Silent Halls of History
The Christmas Window Display Contest
Creates Nationwide Interest
Music in Industrial Plants
By A. R. Borroff
Radio Talk on Music and the Piano
By William R. Stein way
New York Gets 1941 Convention
of Music Merchants
Optimism for Music Merchants
By Melville Clark
THE CHRISTMAS WINDOW CONTEST
In its December number Presto Music Times
announced a Christmas Window Contest with
three cash prizes and three honorable mentions.
The cash prizes are First, $60,00; Second, $25.00;
Third, $15.00. The honorable mention Avinners
will receive engraved diplomas. The Contest
was announced after consultation with officers
of the NAMM, with many manufacturers and
merchants. The unanimous opinion was that
the contest would be a splendid means of im-
proving window displays and promoting mer-
chandising. We have received many letters from
all over the country praising this plan of Presto
Music Times to stimulate the music business.
We we^re highly delighted with the large num-
ber of entries for the Contest. We believe this
Contest will become a splendid help to music
merchants throughout the country because of
this practical exchange of ideas on window-
dressing.
6
8
8
10
15
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26
28
31
DEPARTMENTS
* *
AMERICA LEADS WORLD MUSIC
We have reports on two most important state-
ments about America and music. The first is by
Georg Schneevoight, noted Swedish Conductor,
which you will find on page eight. The second
is by Sir Ernest MacMillan, *" Director of the
Conservatory of Music, Toronto, which is on
page thirty-two. It is most remarkable that
these two men. one a European and the other a
Canadian, should see eye to eye on this subject.
We in America have an opportunity now that is
most glorious. We can use this musical leader-
ship to enrich our country in many ways, to in-
crease our enjoyment, and to develop a" business
in music in keeping with the Art of Music.
J.
Manufacturers Point the Way
Music Dealers Who Are Doing Things
14
16
Records, Radios, and Television
Who Is Who In Music...
News and Notes From Here, There
and Everywhere
20
24
28
BRADFORD PENGELLY,
Editor and Publisher
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February 7,
1939, as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3, 1879. Price
25 cents. Yearly subscription $1.50—foreign $2.50 Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois, 1940.
PAGE FOUR
PRESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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