Presto
Issue: 1940 2297 - Page 11
MAGNAVOX GEORGIAN COMMODE
A U T O M A T I C R A D I O - P H O N O G R A P H $215.00*
There is no other instrument—at anywhere
near the price—that has a deluxe 15-record
intermixing changer
which starts
at the touch of a button, stops automat-
ically after last record, and has new Pianis-
simo Jeweled Pickup for longer record life
without needle changes.
That has international range radio . . . .
with 12-watt undistorted beam-power out-
put, push-button tuning, high-fidelity band
expander, interference rejector, scratch fil-
ter, automatic volume control, and individ-
ual bass and treble controls.
That is equipped with the new Magnavox
Duosonic 12-inch speaker, with two mov-
ing cones . . . . and beauty of tone that
can't be matched by anything outside of
the Magnavox line.
That is, in every minute detail, a fine piece
of authentically styled furniture . . . . with
all exposed solids in genuine Mahogany or
genuine Walnut.
The other 15 traditional furniture models
are equally outstanding—at $89.50 to $460*
. . . . each a peerless value in its individual
price class.
Magnavox direct-to-dealer franchises are open in many
cities for qualifying merchants.
Write for full details.
\um\ii\
INNOVATION IN CABINET DESIGN
Here is an instrument cabinet to blend
harmoniously into other fine furnishings
. . . a cabinet that em-
bodies the features home
decorators have most
wanted—completely con-
cealed speaker grille,
non-obstructive
doors,
permanent
place for
decorative accessories.
•Prices slightly higher on West Coast
07 ame
tn
THE MAGNAVOX COMPANY, INCORPORATED — FORT WAYNE, INDIANA
PIANO SHIPMENTS SHOW SPLENDID INCREASE
Piano shipments for October 1940 total 16,524 which is
2,526 or 18.05% more than October 1939.
On this basis, total shipments for the month of October
1940 as compared with the same months for the past three
years, read as follows:
UPRIGHTS
GRANDS
TOTAL
16,524
2,113 (12.79%)
1940
14,411 (87.21%)
2,339 (16.71%)
13,998
1939
11,659 (83.29%)
2,418 (17.02%)
10,693
1938
8,275 (77.39%)
2,966 (22.61%)
11,144
1937
8,178 (73.39%)
Shipments in October 1940 were:
2,526 or 18.05% more than October 1939
5,831 or 54.53% more than October 1938
5,380 or 48.28% more than October 1937
12,889 or 354.58% more than October 1932 which
was the "low" year.
Shipments for the first ten months of the past three years
were as follows:
UPRIGHTS
GRANDS
TOTAL
1940
89,260 (85.22%)
15,480 (14.78%)
104,740
1939
71,020 (82.30%)
15,274 (17.70%)
186,294
1938
51,251 (76.97%)
15,331 (23.03%)
66,582
Shipments for the first ten months of 1940 were:
18,446 or 21.38% more than the same period in 1939
38,158 or 57.31% more than the same period in 1938
19,746 or 23,23% more than the same period in 1937
19,746 or 23.23% more than the same period in 1937
83,021 or 382.25% more than the same period in 1932 the
"low" year.
UNFILLED ORDERS
At the end of October 1940, Unfilled Orders on Hand as
compared with the same period in 1939 and 1938 were:
UPRIGHTS
GRANDS
TOTALS
1940
8,208
960
9,168
1939
5,576
907
6,483
1938
3,736
574
4,310
DECEMBER, 1940
This shows an increase in orders of 41.42% over one year ago
and 14.42% over one month ago.
The present production of pianos seems like a fairy tale and
magic when compared with the year 1932. The editor of Presto
Music Times talked to one manufacturer on November 11th
who said: "We are making 110 pianos a day". Not many
are making more than 40 pianos a day. There is no sign of
any such thing as a saturation point yet as far as we have
been able to learn. If economic conditions remain as they
are at present the future of the piano business is rosy indeed.
W E A L T H OF AMERICAN MUSIC
"Sing America Week"
Perhaps there is no other country which has so many
patriotic songs as the United States. We have many patriotic
songs and hymns that are national, such for instance as "My
Country, 'Tis of Thee"; "The Star Spangled Banner"; "Amer-
ica, the Beautiful"; "God Bless America"; "My Own United
States"; "Ballad For Americans"; "I Am An American";
"Pledge To The Flag"; "He's My Uncle"; "We're All Ameri-
cans", "Wrap Your Dreams In The Red, White, and Blue".
In addition to the national songs, we have many magnifi-
cent State songs or hymns, such as "Maryland, My Maryland"
"Michigan, My Michigan"; "California, Here I come", etc.
There is also that stirring song "Dixieland" beloved so
much by Southerners.
There are also many other patriotic or semi-patriotic songs
that stir our hearts to the love of some section of our vast and
glorious heritage, such as "My Old Kentucky Home".
During the week of October 21-28, which we know as
"Sing America Week", in many circles these songs were used
frequently. Americans are inspired by this wealth of patriotic
music.
PAGE THIRTEEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
A U T O M A T I C R A D I O - P H O N O G R A P H $215.00*
There is no other instrument—at anywhere
near the price—that has a deluxe 15-record
intermixing changer
which starts
at the touch of a button, stops automat-
ically after last record, and has new Pianis-
simo Jeweled Pickup for longer record life
without needle changes.
That has international range radio . . . .
with 12-watt undistorted beam-power out-
put, push-button tuning, high-fidelity band
expander, interference rejector, scratch fil-
ter, automatic volume control, and individ-
ual bass and treble controls.
That is equipped with the new Magnavox
Duosonic 12-inch speaker, with two mov-
ing cones . . . . and beauty of tone that
can't be matched by anything outside of
the Magnavox line.
That is, in every minute detail, a fine piece
of authentically styled furniture . . . . with
all exposed solids in genuine Mahogany or
genuine Walnut.
The other 15 traditional furniture models
are equally outstanding—at $89.50 to $460*
. . . . each a peerless value in its individual
price class.
Magnavox direct-to-dealer franchises are open in many
cities for qualifying merchants.
Write for full details.
\um\ii\
INNOVATION IN CABINET DESIGN
Here is an instrument cabinet to blend
harmoniously into other fine furnishings
. . . a cabinet that em-
bodies the features home
decorators have most
wanted—completely con-
cealed speaker grille,
non-obstructive
doors,
permanent
place for
decorative accessories.
•Prices slightly higher on West Coast
07 ame
tn
THE MAGNAVOX COMPANY, INCORPORATED — FORT WAYNE, INDIANA
PIANO SHIPMENTS SHOW SPLENDID INCREASE
Piano shipments for October 1940 total 16,524 which is
2,526 or 18.05% more than October 1939.
On this basis, total shipments for the month of October
1940 as compared with the same months for the past three
years, read as follows:
UPRIGHTS
GRANDS
TOTAL
16,524
2,113 (12.79%)
1940
14,411 (87.21%)
2,339 (16.71%)
13,998
1939
11,659 (83.29%)
2,418 (17.02%)
10,693
1938
8,275 (77.39%)
2,966 (22.61%)
11,144
1937
8,178 (73.39%)
Shipments in October 1940 were:
2,526 or 18.05% more than October 1939
5,831 or 54.53% more than October 1938
5,380 or 48.28% more than October 1937
12,889 or 354.58% more than October 1932 which
was the "low" year.
Shipments for the first ten months of the past three years
were as follows:
UPRIGHTS
GRANDS
TOTAL
1940
89,260 (85.22%)
15,480 (14.78%)
104,740
1939
71,020 (82.30%)
15,274 (17.70%)
186,294
1938
51,251 (76.97%)
15,331 (23.03%)
66,582
Shipments for the first ten months of 1940 were:
18,446 or 21.38% more than the same period in 1939
38,158 or 57.31% more than the same period in 1938
19,746 or 23,23% more than the same period in 1937
19,746 or 23.23% more than the same period in 1937
83,021 or 382.25% more than the same period in 1932 the
"low" year.
UNFILLED ORDERS
At the end of October 1940, Unfilled Orders on Hand as
compared with the same period in 1939 and 1938 were:
UPRIGHTS
GRANDS
TOTALS
1940
8,208
960
9,168
1939
5,576
907
6,483
1938
3,736
574
4,310
DECEMBER, 1940
This shows an increase in orders of 41.42% over one year ago
and 14.42% over one month ago.
The present production of pianos seems like a fairy tale and
magic when compared with the year 1932. The editor of Presto
Music Times talked to one manufacturer on November 11th
who said: "We are making 110 pianos a day". Not many
are making more than 40 pianos a day. There is no sign of
any such thing as a saturation point yet as far as we have
been able to learn. If economic conditions remain as they
are at present the future of the piano business is rosy indeed.
W E A L T H OF AMERICAN MUSIC
"Sing America Week"
Perhaps there is no other country which has so many
patriotic songs as the United States. We have many patriotic
songs and hymns that are national, such for instance as "My
Country, 'Tis of Thee"; "The Star Spangled Banner"; "Amer-
ica, the Beautiful"; "God Bless America"; "My Own United
States"; "Ballad For Americans"; "I Am An American";
"Pledge To The Flag"; "He's My Uncle"; "We're All Ameri-
cans", "Wrap Your Dreams In The Red, White, and Blue".
In addition to the national songs, we have many magnifi-
cent State songs or hymns, such as "Maryland, My Maryland"
"Michigan, My Michigan"; "California, Here I come", etc.
There is also that stirring song "Dixieland" beloved so
much by Southerners.
There are also many other patriotic or semi-patriotic songs
that stir our hearts to the love of some section of our vast and
glorious heritage, such as "My Old Kentucky Home".
During the week of October 21-28, which we know as
"Sing America Week", in many circles these songs were used
frequently. Americans are inspired by this wealth of patriotic
music.
PAGE THIRTEEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).