Presto

Issue: 1940 2297

MAGNAVOX GEORGIAN COMMODE
A U T O M A T I C R A D I O - P H O N O G R A P H $215.00*
There is no other instrument—at anywhere
near the price—that has a deluxe 15-record
intermixing changer
which starts
at the touch of a button, stops automat-
ically after last record, and has new Pianis-
simo Jeweled Pickup for longer record life
without needle changes.
That has international range radio . . . .
with 12-watt undistorted beam-power out-
put, push-button tuning, high-fidelity band
expander, interference rejector, scratch fil-
ter, automatic volume control, and individ-
ual bass and treble controls.
That is equipped with the new Magnavox
Duosonic 12-inch speaker, with two mov-
ing cones . . . . and beauty of tone that
can't be matched by anything outside of
the Magnavox line.
That is, in every minute detail, a fine piece
of authentically styled furniture . . . . with
all exposed solids in genuine Mahogany or
genuine Walnut.
The other 15 traditional furniture models
are equally outstanding—at $89.50 to $460*
. . . . each a peerless value in its individual
price class.
Magnavox direct-to-dealer franchises are open in many
cities for qualifying merchants.
Write for full details.
\um\ii\
INNOVATION IN CABINET DESIGN
Here is an instrument cabinet to blend
harmoniously into other fine furnishings
. . . a cabinet that em-
bodies the features home
decorators have most
wanted—completely con-
cealed speaker grille,
non-obstructive
doors,
permanent
place for
decorative accessories.
•Prices slightly higher on West Coast
07 ame
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THE MAGNAVOX COMPANY, INCORPORATED — FORT WAYNE, INDIANA
PIANO SHIPMENTS SHOW SPLENDID INCREASE
Piano shipments for October 1940 total 16,524 which is
2,526 or 18.05% more than October 1939.
On this basis, total shipments for the month of October
1940 as compared with the same months for the past three
years, read as follows:
UPRIGHTS
GRANDS
TOTAL
16,524
2,113 (12.79%)
1940
14,411 (87.21%)
2,339 (16.71%)
13,998
1939
11,659 (83.29%)
2,418 (17.02%)
10,693
1938
8,275 (77.39%)
2,966 (22.61%)
11,144
1937
8,178 (73.39%)
Shipments in October 1940 were:
2,526 or 18.05% more than October 1939
5,831 or 54.53% more than October 1938
5,380 or 48.28% more than October 1937
12,889 or 354.58% more than October 1932 which
was the "low" year.
Shipments for the first ten months of the past three years
were as follows:
UPRIGHTS
GRANDS
TOTAL
1940
89,260 (85.22%)
15,480 (14.78%)
104,740
1939
71,020 (82.30%)
15,274 (17.70%)
186,294
1938
51,251 (76.97%)
15,331 (23.03%)
66,582
Shipments for the first ten months of 1940 were:
18,446 or 21.38% more than the same period in 1939
38,158 or 57.31% more than the same period in 1938
19,746 or 23,23% more than the same period in 1937
19,746 or 23.23% more than the same period in 1937
83,021 or 382.25% more than the same period in 1932 the
"low" year.
UNFILLED ORDERS
At the end of October 1940, Unfilled Orders on Hand as
compared with the same period in 1939 and 1938 were:
UPRIGHTS
GRANDS
TOTALS
1940
8,208
960
9,168
1939
5,576
907
6,483
1938
3,736
574
4,310
DECEMBER, 1940
This shows an increase in orders of 41.42% over one year ago
and 14.42% over one month ago.
The present production of pianos seems like a fairy tale and
magic when compared with the year 1932. The editor of Presto
Music Times talked to one manufacturer on November 11th
who said: "We are making 110 pianos a day". Not many
are making more than 40 pianos a day. There is no sign of
any such thing as a saturation point yet as far as we have
been able to learn. If economic conditions remain as they
are at present the future of the piano business is rosy indeed.
W E A L T H OF AMERICAN MUSIC
"Sing America Week"
Perhaps there is no other country which has so many
patriotic songs as the United States. We have many patriotic
songs and hymns that are national, such for instance as "My
Country, 'Tis of Thee"; "The Star Spangled Banner"; "Amer-
ica, the Beautiful"; "God Bless America"; "My Own United
States"; "Ballad For Americans"; "I Am An American";
"Pledge To The Flag"; "He's My Uncle"; "We're All Ameri-
cans", "Wrap Your Dreams In The Red, White, and Blue".
In addition to the national songs, we have many magnifi-
cent State songs or hymns, such as "Maryland, My Maryland"
"Michigan, My Michigan"; "California, Here I come", etc.
There is also that stirring song "Dixieland" beloved so
much by Southerners.
There are also many other patriotic or semi-patriotic songs
that stir our hearts to the love of some section of our vast and
glorious heritage, such as "My Old Kentucky Home".
During the week of October 21-28, which we know as
"Sing America Week", in many circles these songs were used
frequently. Americans are inspired by this wealth of patriotic
music.
PAGE THIRTEEN
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
FARNSWORTH SALES SHOW
REMARKABLE INCREASE
BANNON'S EXHIBIT, LA SALLE, ILLINOIS
SOMETHING NEW AND EFFECTIVE IN
PIANO DISPLAYS
Mr. Ray Bannon, Bannon's Music Shop, a Wurlitzer dealer,
at LaSalle, Illinois promoted a new type of piano advertising
when he sponsored a beautiful "Premier Fall Showing of New
Furnishings" at the Kaskaskia Hotel, LaSalle, Illinois, on
October 17th, and 18th. With the assistance of the Hummer
Furniture Company of LaSalle, Mr. Bannon arranged a num-
ber of attractive room settings, each featuring a Wurlitzer
piano, in a large room of the hotel. Invitations were sent out
to all piano prospects by the Bannon Music Shop.
The affair drew a large crowd of people and stimulated a
great deal of interest in pianos as well as furniture in general.
The showing was so successful, Mr. Bannon is already plan-
ning a similar show for this winter, and has also made arrange-
ments with another furniture company in Kewanee, Illinois,
where he has a branch store, to hold one of these shows in that
city.

*
Optimism For 1941
Another cause for optimism, Mr. Nicholas said, is the pub-
lic reception that has been accorded the company's 1941 lines
of Capehart, Capehart-Panamuse, and Farnsworth instru-
ments. The dollar volume of orders now on hand for radio-
phonograph combinations is three times larger than at the
corresponding time last year.
*
WURLITZER PRESENTS NEW MODEL
120-BASS ACCORDION
Wurlitzer engineers have spared neither time, effort, nor
expense in developing this new 120-Bass accordion which will
be known as the Wurlitzer Model 252. One of the outstanding
features of this new moderately priced accordion is three new
type automatic treble couplers affording seven tonal combina-
tions in the treble with a complete treble range in octaves
from low bassoon voice to the high sparkling brilliance of the
piccolo. These treble couplers are centrally located on the
front of the grille where they can be easily and quickly manip-
ulated from any position.
The new Wurlitzer also possesses a sliding bar-type bass
shift extending the full length of the bass button board and
affording finger tip control. With the two tone colors made
possible by the bass shift used individually with any one of
the seven treble voices, the accordionist is able to obtain four-
teen different shadings of tone with this instrument.
The Model 252 also possesses other exclusive Wurlitzer
features of construction such as the Patented Master Touch
treble action; cushioned valves; resonoscape tuning; precision
built bass action; and many others. It is available in Polished
Black Pyralin with white grille cloth or Ivory Pyralin (as illus-
trated) with blue grille cloth.
PAGE ForUTKKX
COMPANY HELPING IN NATIONAL DEFENSE PROGRAM
Fort Wayne, Indiana, November 19th:—An improved op-
erating position for Farnsworth Television & Radio Corpora-
tion was disclosed here today when E. A. Nicholas, president,
announced that total sales in the first half of the company's
fiscal year, which ended October 31st, amounted to $2,234,783.
This was an increase of $1,023,563, or more than 84 per cent,
over the corresponding period last year.
The outlook for the current quarter, Mr. Nicholas said, is
encouraging, due to the fact that unfilled orders total more
than $2,500,000, an increase of more than 300 per cent over the
same time a year ago.
Normal activities of the Farnsworth company, which man-
ufactures radio receivers, radio-phonograph combinations, and
complete television transmitting and receiving equipment,
were augmented recently when it received large contracts for
the production of special radio equipment for the Civil Aero-
nautics Authority and the U. S. Signal Corps. The company
has negotiations under way for additional contracts in connec-
tion with the defense program.
Mr. Nicholas said that the company's working capital po-
sition permits Farnsworth itself to finance even this large
increase in the volume of production.
NEW WURLITZER MODEL 252 ACCORDION
PRESTO
MISIC
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
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