International Arcade Museum Library

***** DEVELOPMENT & TESTING SITE (development) *****

Presto

Issue: 1940 2296 - Page 3

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fa "It has been a most pleasant experience to work with an
organization for eight years without encountering a single
deviation in your policy of dealer protection."
SHERMAN, CLAY & Co., San Francisco, California
fa "Invariably, each purchaser refers other prospects to our
store, and one selling creates a continuous list of additional
customers for Capehart and Panamuse models."
LYON & H E A L Y , Chicago, Illinois
fa "It is truly remarkable the manner in which the Capehart
resists declining graphs in the general radio industry, as well
as the retail index.
"Our efforts are rewarded each month with an increased
volume of business in spite of adverse market factors."
BISSELL-WEISERT, INC., Chicago, Illinois
fa "We consider the Capehart franchise one of our most val-
uable assets, not only because the Capehart is a beautiful
musical instrument which is a pleasure to demonstrate and
sell, but also because the owners of Capeharts are discriminat-
ing people and appreciative of good music, and in our line
of business their patronage is highly desirable."
LOOMIS TEMPLE OF MUSIC, New Haven, Conn.
fa "Our profit on Capehart instruments has been among the
highest per unit sale of any merchandise we have to offer.
The class of trade to which Capehart caters has been of the
highest calibre. The prestige of our organization has been
greatly enhanced by these instruments appearing in our
salesrooms."
E. E. FORBES & SONS PIANO CO., INC., Birmingham, Ala.
fa "We find that the Capehart and Panamuse lines have
increased in sales, adding considerable total volume to our
radio and phonograph departments."
BIRKEL-RICHARDSON Co., Los Angeles, California
fa "When we decided to add a Radio-Phonograph Depart-
ment here at Steinway Hall, we wanted to recommend to our
customers and friends only the best that could be offered. We
are glad to say that the Capehart line is among these, due to
its high quality and excellence throughout."
STEINWAY & SONS, New York, New York
fa "Aside from the high unit of sale the Capehart affords
our selling organization, we are particularly pleased with the
way the Capehart and Capehart-Panamuse instruments build
up our sales volume throughout the year. Unlike straight
radios, we have found there are no excessive high and low
seasons with the Capehart line. It is a year-round profit line."
T H E RUDOLPH WURLITZER COMPANY, Cincinnati, Ohio
fa "With Capehart we have no unfair competition as we
have in radio, and as other dealers with ordinary radio-
phonograph combinations. With the Capehart, every local
prospect is a prospect for our store, and our selling energy
and advertising is expended for our own benefit, which is
something we cannot say of all other lines."
PAUL A. SCHMITT MUSIC COMPANY, Minneapolis, Minnesota
lie will be glad to send you further information,
and advise you whether a protective Capehart-Panamuse franchise
is available in your territory. Write to the Capehart Division,
Farnsworth Television & Radio Corporation, Fort Wayne, Indiana.
The CAPEHART
and the
fa "Every Capehart sale we make brings us dollar volume
equal to the sale of thirty average radios or eleven radio-
phonograph combinations of other makes, and the best part
of this is that this eleven-to-one ratio requires only one effort
—takes only one customer out of circulation—needs only one
delivery—one accounting entry and invoicing. When you
add all this to the many other profits, you can see why we
are so pleased with our Capehart sales record."
J. B. BRADFORD PIANO COMPANY, Milwaukee, Wisconsin
CAPEHART-PANAMUSE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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