Classic Mode

Presto

Issue: 1940 2296

fa "It has been a most pleasant experience to work with an
organization for eight years without encountering a single
deviation in your policy of dealer protection."
SHERMAN, CLAY & Co., San Francisco, California
fa "Invariably, each purchaser refers other prospects to our
store, and one selling creates a continuous list of additional
customers for Capehart and Panamuse models."
LYON & H E A L Y , Chicago, Illinois
fa "It is truly remarkable the manner in which the Capehart
resists declining graphs in the general radio industry, as well
as the retail index.
"Our efforts are rewarded each month with an increased
volume of business in spite of adverse market factors."
BISSELL-WEISERT, INC., Chicago, Illinois
fa "We consider the Capehart franchise one of our most val-
uable assets, not only because the Capehart is a beautiful
musical instrument which is a pleasure to demonstrate and
sell, but also because the owners of Capeharts are discriminat-
ing people and appreciative of good music, and in our line
of business their patronage is highly desirable."
LOOMIS TEMPLE OF MUSIC, New Haven, Conn.
fa "Our profit on Capehart instruments has been among the
highest per unit sale of any merchandise we have to offer.
The class of trade to which Capehart caters has been of the
highest calibre. The prestige of our organization has been
greatly enhanced by these instruments appearing in our
salesrooms."
E. E. FORBES & SONS PIANO CO., INC., Birmingham, Ala.
fa "We find that the Capehart and Panamuse lines have
increased in sales, adding considerable total volume to our
radio and phonograph departments."
BIRKEL-RICHARDSON Co., Los Angeles, California
fa "When we decided to add a Radio-Phonograph Depart-
ment here at Steinway Hall, we wanted to recommend to our
customers and friends only the best that could be offered. We
are glad to say that the Capehart line is among these, due to
its high quality and excellence throughout."
STEINWAY & SONS, New York, New York
fa "Aside from the high unit of sale the Capehart affords
our selling organization, we are particularly pleased with the
way the Capehart and Capehart-Panamuse instruments build
up our sales volume throughout the year. Unlike straight
radios, we have found there are no excessive high and low
seasons with the Capehart line. It is a year-round profit line."
T H E RUDOLPH WURLITZER COMPANY, Cincinnati, Ohio
fa "With Capehart we have no unfair competition as we
have in radio, and as other dealers with ordinary radio-
phonograph combinations. With the Capehart, every local
prospect is a prospect for our store, and our selling energy
and advertising is expended for our own benefit, which is
something we cannot say of all other lines."
PAUL A. SCHMITT MUSIC COMPANY, Minneapolis, Minnesota
lie will be glad to send you further information,
and advise you whether a protective Capehart-Panamuse franchise
is available in your territory. Write to the Capehart Division,
Farnsworth Television & Radio Corporation, Fort Wayne, Indiana.
The CAPEHART
and the
fa "Every Capehart sale we make brings us dollar volume
equal to the sale of thirty average radios or eleven radio-
phonograph combinations of other makes, and the best part
of this is that this eleven-to-one ratio requires only one effort
—takes only one customer out of circulation—needs only one
delivery—one accounting entry and invoicing. When you
add all this to the many other profits, you can see why we
are so pleased with our Capehart sales record."
J. B. BRADFORD PIANO COMPANY, Milwaukee, Wisconsin
CAPEHART-PANAMUSE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
MUSIC AND ARCHITECTURE
FRONT COVER PICTURE
A great philosopher, Schelling, said, "Archi-
tecture is frozen music." We might express the
same idea hy saying that "architecture is music in
repose." All art is one in essence. Music and
architecture are just different expressions of form,
of proportion, and of rhythm.
PRESTO
MUSIC
TIMES
THE LEADING MACAZI.XE OF THE MUSIC ARTS & TRADES
XUMBER 2296
FOUNDED
1879
OCTOBER, 1940
The picture on the front cover shows part of
the front facade of a collegiate gothic structure at
Marquette University, Milwaukee, Wisconsin. We
see it through the graceful lines of a gothic window.
The artistry of this picture is subtle and inspiring,
like a fine symphony.
TABLE
4
MUSIC AND EDUCATION
Music and Education
Editorial
A Message to the Music Merchants
By Paul S. Felder, President NAMM
6
The greatest activity for American culture in
general is our educational system which is organ-
ized on a vast scale. We have devoted our leading
editorial on page 8 to this subject of our schools.
The great army of American teachers and students
is a splendid field for our musical business and
musical culture. This is our First Educational
Number.
THE FIRST PRINTED BOOK
WITH MUSIC
One of the great events of all time was the in-
vention of the art of printing which took place
500 years ago in Mainz, Germany. The inventor
was Johann Gutenberg, often affectionately called
"Father" Gutenberg. He was a grand man, devoted
to his task and even made himself bankrupt after
borrowing all the money he could to carry on his
immortal work. But he produced a printed book
which has never yet been surpassed in beauty of
proportion, elegance of type, and richness of em-
bellishment. It was the Bible, the "Book Of Books"
, for millions of people.
There are not many original copies of this Bible
still in existence. The United States has two well
known copies: one on vellum is in the Library of
Congress, Washington, D. C.; the other on hand
made paper is at Yale University.
The Psalter also printed by Gutenberg was the
first book to be printed with music. Hence the
year 1440 was a most important one in the history
of music. In our special article on pages 13, 14, and
15, entitled, "500 Years of Printing", there are
illustrations of the text of the Bible and the Psalter.
J. BRADFORD PENGELLY,
Editor and Publisher
332 South Michigan Avenue, Chicago, Illinois
Telephone Harrison 0234
OF
CONTETNS
FEATURES
PAGE
The Magnitude of American Schools
a Great Field For Music Business
Editorial
8
Five Generations of Steinways
11
We Need a Defense Program for American Music...
By Raymond Paige
12
Five Hundred Years of Printing
The First Printed Book with Music
By J. Bradford Pengelly
13
Music, Youth, and Beauty
By J. M. Marshall
16
Library of Congress Announces a New
Field in Music
By J. Pcreival Daides
17
An Old Problem in a New Dress
How to Arrange an Orchestra
By "Musician"
30
DEPARTMENTS
Items of Interest About Music Dealers
10
Manufacturers Point the Way
20
Records, Radios, and Television
Edited by Prentis Montgomery
22
News and Notes From Here, There and
Everywhere
26
Who Is Who In Music
Edited by Branch Worth
28
WALTER C. ELLY,
Eastern Advertising Representative
1728 Grand Central Terminal, New York, N.Y.
Telephone Murray Hill 6-1923
Published monthly by J. Bradford Pengelly, 332 South Michigan Avenue, Chicago. Entered February 7,
1939,
as second-class matter at the Post Office at Chicago, Illinois, under the Act of March 3, 1879. Price
25 cents. Yearly subscription 1.50—foreign $2.50. Six month subscriptions 75 cents. Advertising rates on
application. Copyright by Presto Music Times, Chicago, Illinois, 1940.
FACE FOUR
PRESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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