Presto
Issue: 1940 2293 - Page 29
TELEVISION
AN
RECORDS RADIO TELEVISION
Pioneer Radio Account Back After 'Steen Years
Royal Eastern Electrical Supply Co., one of the earliest
sponsors of a radio program, returned to broadcasting after an
absence of over 15 years with a thrice weekly series of pro-
grams on WMCA. Outfit, which retails Stewart-Warner radios
and refrigerators, will bankroll Smiling Jerry Baker and his
novachord Mondays, Wednesdays and Fridays from 11:00
to 11:15 A.M.
Royal Eastern, according to Stanford D. Goodman, sales
manager, was one of the earliest companies to recognize adver-
tising possibilities of radio, inducing WEAF to air a musical
group titled "Eagle Neutrodyne Trio" to merchandise one of
the first tube sets. According to Goodman the whole idea was
so staggering that WEAF couldn't even conceive rates and
the hour finally was sold, talent and all, for less than $250.
HOW TO VOTE
Voters will receive a better knowledge of election proce-
dure, such as qualifications, how, when and where to register,
file removal notices and changes of party through listening to
KYW's new series produced by the Committee of Seventy.
Public officials from various Philadelphia departments will
appear on the broadcasts.
BIG STUFF
Boston—Biggest local man and largest horse will be guests
in a special broadcast from WBZ studios Monday. Man is 720-
lb. Edward (Knocko) McCormick impresario of the Evacua-
tion Day parade, while steed is 2,800-lb. Jerry, retired fire
dept. horse, which Knocko will ride in the parade. Combined
weight sinks the Hotel Bradford's freight elevator.
*
NEW TELEVISION
*
*
*
PLANS
Television for home entertainment will receive a major
impetus when plans recently announced by David Sarnoff,
President of the Radio Corporation of America, are put into
effect. A new line of moderately priced home receiving sets, an
expanded television program service by the National Broad-
casting Company, and a new RCA relay system projected to
link New York and Philadelphia as the first unit of a network
television service are among the new developments to be
offered to the public.
"Our successful experience in the production of satisfac-
tory television programs, and the dependable performance
of television receiving sets within a radius of 70 miles from
the NBC television transmitter on the Empire State building,
together with the recent favorable action of the Federal Com-
munications Commission, enable us now to proceed to estab-
lish television on a broad public service basis," said
Sarnoff.
Merchandising value of the new Victor popular albums is easily
demonstrated in a handy counter or window rack available to
all dealers. Album covers are designed by H. M. Rundle, RCA
Victor staff artist, to provide not only an effective display piece
but an attractive buy for any customer. The albums shown repre-
sent Victor's concerted entry into the "relatively untapped" field
of music and entertainment between the classical and popular.
TELEVISION GETS GREEN LIGHT
The Federal Communications Commission has ruled that
beginning on September 1st, 1940, television stations may
begin limited commercial programs. The ruling does not per-
mit the outright sale of time to commercial sponsors but
permits them to pay the expenses of experimental programs.
This is a compromise between the request for outright com-
mercial television and the view of the F.C.C. that no com-
mercialization should be permitted until the new art has
progressed to a point where stabilization will be practical.
The Commission refused to issue any ruling on standards,
thus leaving the dispute between the 441- and the 605-line
advocates unsettled. "That research should not halt and that
scientific methods should not be frozen in the present state
of the art, is fairly to be deduced from the engineering testi-
mony of representatives present at the hearing," the Commis-
sion stated. "Actual demonstration to members of the Com-
mission indicates the need for further improvement in the
technical quality of television."
STORM BULL MAKES RADIO DEBUT
Storm Bull, brilliant twenty-six-year-old pianist made his
radio debut in The Pageant of Melody, February 5th, over
WGN and the MBS national network. He was heard in the
concerto by Edvard Grieg, of whom he is a grand nephew.
MAY, NINETEEN FORTY
PAGE
TWENTY-NINE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
AN
RECORDS RADIO TELEVISION
Pioneer Radio Account Back After 'Steen Years
Royal Eastern Electrical Supply Co., one of the earliest
sponsors of a radio program, returned to broadcasting after an
absence of over 15 years with a thrice weekly series of pro-
grams on WMCA. Outfit, which retails Stewart-Warner radios
and refrigerators, will bankroll Smiling Jerry Baker and his
novachord Mondays, Wednesdays and Fridays from 11:00
to 11:15 A.M.
Royal Eastern, according to Stanford D. Goodman, sales
manager, was one of the earliest companies to recognize adver-
tising possibilities of radio, inducing WEAF to air a musical
group titled "Eagle Neutrodyne Trio" to merchandise one of
the first tube sets. According to Goodman the whole idea was
so staggering that WEAF couldn't even conceive rates and
the hour finally was sold, talent and all, for less than $250.
HOW TO VOTE
Voters will receive a better knowledge of election proce-
dure, such as qualifications, how, when and where to register,
file removal notices and changes of party through listening to
KYW's new series produced by the Committee of Seventy.
Public officials from various Philadelphia departments will
appear on the broadcasts.
BIG STUFF
Boston—Biggest local man and largest horse will be guests
in a special broadcast from WBZ studios Monday. Man is 720-
lb. Edward (Knocko) McCormick impresario of the Evacua-
tion Day parade, while steed is 2,800-lb. Jerry, retired fire
dept. horse, which Knocko will ride in the parade. Combined
weight sinks the Hotel Bradford's freight elevator.
*
NEW TELEVISION
*
*
*
PLANS
Television for home entertainment will receive a major
impetus when plans recently announced by David Sarnoff,
President of the Radio Corporation of America, are put into
effect. A new line of moderately priced home receiving sets, an
expanded television program service by the National Broad-
casting Company, and a new RCA relay system projected to
link New York and Philadelphia as the first unit of a network
television service are among the new developments to be
offered to the public.
"Our successful experience in the production of satisfac-
tory television programs, and the dependable performance
of television receiving sets within a radius of 70 miles from
the NBC television transmitter on the Empire State building,
together with the recent favorable action of the Federal Com-
munications Commission, enable us now to proceed to estab-
lish television on a broad public service basis," said
Sarnoff.
Merchandising value of the new Victor popular albums is easily
demonstrated in a handy counter or window rack available to
all dealers. Album covers are designed by H. M. Rundle, RCA
Victor staff artist, to provide not only an effective display piece
but an attractive buy for any customer. The albums shown repre-
sent Victor's concerted entry into the "relatively untapped" field
of music and entertainment between the classical and popular.
TELEVISION GETS GREEN LIGHT
The Federal Communications Commission has ruled that
beginning on September 1st, 1940, television stations may
begin limited commercial programs. The ruling does not per-
mit the outright sale of time to commercial sponsors but
permits them to pay the expenses of experimental programs.
This is a compromise between the request for outright com-
mercial television and the view of the F.C.C. that no com-
mercialization should be permitted until the new art has
progressed to a point where stabilization will be practical.
The Commission refused to issue any ruling on standards,
thus leaving the dispute between the 441- and the 605-line
advocates unsettled. "That research should not halt and that
scientific methods should not be frozen in the present state
of the art, is fairly to be deduced from the engineering testi-
mony of representatives present at the hearing," the Commis-
sion stated. "Actual demonstration to members of the Com-
mission indicates the need for further improvement in the
technical quality of television."
STORM BULL MAKES RADIO DEBUT
Storm Bull, brilliant twenty-six-year-old pianist made his
radio debut in The Pageant of Melody, February 5th, over
WGN and the MBS national network. He was heard in the
concerto by Edvard Grieg, of whom he is a grand nephew.
MAY, NINETEEN FORTY
PAGE
TWENTY-NINE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).