Presto

Issue: 1940 2293

TELEVISION
AN
RECORDS RADIO TELEVISION
Pioneer Radio Account Back After 'Steen Years
Royal Eastern Electrical Supply Co., one of the earliest
sponsors of a radio program, returned to broadcasting after an
absence of over 15 years with a thrice weekly series of pro-
grams on WMCA. Outfit, which retails Stewart-Warner radios
and refrigerators, will bankroll Smiling Jerry Baker and his
novachord Mondays, Wednesdays and Fridays from 11:00
to 11:15 A.M.
Royal Eastern, according to Stanford D. Goodman, sales
manager, was one of the earliest companies to recognize adver-
tising possibilities of radio, inducing WEAF to air a musical
group titled "Eagle Neutrodyne Trio" to merchandise one of
the first tube sets. According to Goodman the whole idea was
so staggering that WEAF couldn't even conceive rates and
the hour finally was sold, talent and all, for less than $250.
HOW TO VOTE
Voters will receive a better knowledge of election proce-
dure, such as qualifications, how, when and where to register,
file removal notices and changes of party through listening to
KYW's new series produced by the Committee of Seventy.
Public officials from various Philadelphia departments will
appear on the broadcasts.
BIG STUFF
Boston—Biggest local man and largest horse will be guests
in a special broadcast from WBZ studios Monday. Man is 720-
lb. Edward (Knocko) McCormick impresario of the Evacua-
tion Day parade, while steed is 2,800-lb. Jerry, retired fire
dept. horse, which Knocko will ride in the parade. Combined
weight sinks the Hotel Bradford's freight elevator.
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NEW TELEVISION
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PLANS
Television for home entertainment will receive a major
impetus when plans recently announced by David Sarnoff,
President of the Radio Corporation of America, are put into
effect. A new line of moderately priced home receiving sets, an
expanded television program service by the National Broad-
casting Company, and a new RCA relay system projected to
link New York and Philadelphia as the first unit of a network
television service are among the new developments to be
offered to the public.
"Our successful experience in the production of satisfac-
tory television programs, and the dependable performance
of television receiving sets within a radius of 70 miles from
the NBC television transmitter on the Empire State building,
together with the recent favorable action of the Federal Com-
munications Commission, enable us now to proceed to estab-
lish television on a broad public service basis," said
Sarnoff.
Merchandising value of the new Victor popular albums is easily
demonstrated in a handy counter or window rack available to
all dealers. Album covers are designed by H. M. Rundle, RCA
Victor staff artist, to provide not only an effective display piece
but an attractive buy for any customer. The albums shown repre-
sent Victor's concerted entry into the "relatively untapped" field
of music and entertainment between the classical and popular.
TELEVISION GETS GREEN LIGHT
The Federal Communications Commission has ruled that
beginning on September 1st, 1940, television stations may
begin limited commercial programs. The ruling does not per-
mit the outright sale of time to commercial sponsors but
permits them to pay the expenses of experimental programs.
This is a compromise between the request for outright com-
mercial television and the view of the F.C.C. that no com-
mercialization should be permitted until the new art has
progressed to a point where stabilization will be practical.
The Commission refused to issue any ruling on standards,
thus leaving the dispute between the 441- and the 605-line
advocates unsettled. "That research should not halt and that
scientific methods should not be frozen in the present state
of the art, is fairly to be deduced from the engineering testi-
mony of representatives present at the hearing," the Commis-
sion stated. "Actual demonstration to members of the Com-
mission indicates the need for further improvement in the
technical quality of television."
STORM BULL MAKES RADIO DEBUT
Storm Bull, brilliant twenty-six-year-old pianist made his
radio debut in The Pageant of Melody, February 5th, over
WGN and the MBS national network. He was heard in the
concerto by Edvard Grieg, of whom he is a grand nephew.
MAY, NINETEEN FORTY
PAGE
TWENTY-NINE
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
THE
UNE
WURLITZER DEALERS AT KANSAS CITY
SALES CLINIC FETE CYRIL FARNY
ONE OF THE UNIQUE features of the Kansas City Sales Clinic
was a testimonial luncheon tendered by a group of Wurlitzer
dealers to Mr. Cyril Farny, Vics-President and General Mana-
ger of the DeKalb D-vision of The Rudolph Wurlitzer Co.
The group took advantage of the noontime intermission
on Monday, March 11th, and quickly assembled in the beauti-
ful dining room of the Muehlebach Hotel for this impromptu
affair.
Tribute To Wurlitzer Company
Walter L. Eshelman, piano dealer of St. Joseph, Missouri,
and one of the most highly respected members of the piano
industry acted as speaker for the group. Mr. Eshelman said,
"We congratulate you, Mr. Farny, and also your associates,
for the fine type of leadership which Wurlitzer is displaying
in the piano field; for the high class and ethical methods of
procedure which you and your associates follow; for the fine
pianos you are making; and for the splendid support you
are giving your dealers."
Arthur E. Godfrey, head of the old, reliable Williams
Piano Company of Sioux Falls, South Dakota, and one of those
whose extremely practical remarks as a commentator at the
Sales Clinic added greatly to the splendid success of that
gathering, stated:
"In my opinion the extraordnary progress of Wurlitzer is
due entirely to the basic principles of honesty and fairness
upon which you are proceeding. We subscribe to those princi-
ples, as they have been the basis of our own operations for
many years. Their maintenance by you will continue to gain
for you the support and admiration of all those who, like our-
selves, constantly endeavor to surround their activities with
those factors which create good will and confidence."
Several other dealers also added their congratulatory
remarks.
Mr. Farny Responds
In expressing his appreciation, Mr. Farny said, "I am very
happy to be with you today, and it is inspiring to me, as I
know it is to every member of the Wurlitzer organization, to
have this additional proof of your approval and support for
our program.
"On behalf of Wurlitzer, I extend to you our pledge to
maintain those policies of fairness to all, embodied in our sales
and merchandising plans, as well as to further strengthen the
forward looking viewpoint on engineering and design, which
you, as dealers, have acclaimed with such enthusiasm. While
our recent success has been gratifying, we are looking ahead
with confidence, because we believe that our record of ac-
complishment is a firm foundation upon which to bu'ld further
progress.
"This Kansas City clinic which we are all attending has
been so interesting and so worth while, and valuable to all
of us, that I hope it will be an annual occasion at which we
can get together, and I am looking forward to meeting you
here next year."
PAGE
THIRTY
Standing L. to R. G. W. Hamilton of Emahizer-Spielman Furniture Co.,
Topeka, Kansas; J. L. Guyant and J. N. Simmons of Martin Bros. Piano
Co., Springfield, Missouri; Cyril Farny and Hugh Stewart of Wurlitzer;
William Crawford, Ludwig Music House, St. Louis, Missouri; J. D. Rath-
bone, Lawrence Simmons and C. G. Martin, Martin Bros. Piano Co., Spring-
field, Missouri; A. E. Godfrey, Williams Piano Company, Sioux Falls, South
Dakota; Ray A. Crancer, G. A. Crancer Company, Lincoln, Nebraska;
and Tom Roe, Emahizer-Spielman Furniture Co., Topeka, Kansas. Seated
L. to R. Hubert R. Glidden, Regional Director for Wurlitzer; Henry C.
Olson, Stoner Piano Company, Des Moines, Iowa; L. A. Reynolds, E. C.
Miller and W. L. Eshelman, Eshelman Music House, St. Joseph, Missouri;
G. H. McCurdy, Walter L. Butler, W. L. Pickering and W. G. Saunders,
Saunders Music Company, Ottawa, Kansas; and Raymond Stotler, Stotler
Music Company, Tulsa, Oklahoma, father of the giant piano festival idea.
SUCCESSFUL CLINICS
by Lawrence H. Selz
The last of the series of the Eight Spring Sales Clinics is
over. They were all successful. The one thing that can be said
that is outstanding is that these clinics have brought music
dealers together and caused them to think about their prob-
lems in a way that has never been done before. And the
dealers have been truly appreciative. There has not been one
clinic where nearly everyone attending has not in some way
expressed his appreciation to the National Piano Manufactur-
ers Association for sponsoring these clinics.
The dealers have heard outstanding speakers—the finest,
I know, I have ever heard in more than 20 years of lecture-
going. The speakers have been concrete and definite in the
points they brought home.
The piano men have discussed problems within their own
industry and by bringing them to light and talking about
them frankly have brought them nearer to solution.
All in all, I think these sales meetings have been highly
successful and I hope are the forerunners of many more to
come.
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PRESTO MUSIC TIMES takes advantage of the kindness of
Mr. Selz in furnishing this summary to thank him, and chiefly
to congratulate him and the National Piano Manufacturers
Association on the splendid results being achieved through
this series of Sales Clinics which are proving so beneficial to
the music trades as a whole.
PRESTO MUSIC TIMES
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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