Presto

read: "Steinway, 1 the piano that made Paderewski's name
famous."
SCHOOLS AND BUSINESS
Redewill's connections with schools is probably the basic
source of a large portion of their business. Without making any
play for direct business results, they have given concerts and
recitals in many Arizona schools. Mr. Redewill says: "Stimu-
lating interest in music with the school children I believe is the
most sound (pardon the pun) means of developing future busi-
ness; like planting a tree after chopping one down."
HOW WE SELL
In reply to our question: "How Do You Sell?" Mr. Redewill
replies :
"Asking us how we secure our business is like asking a fine
pianist how he does a difficult passage and he does not know
himself! I believe in two old sayings: (1) 'Well bought is half
sold'; and (2) 'Well displayed is half sold'—therefore G :E :D :—
handle good lines of merchandise and display them and they'll
sell themselves! When people call to look at pianos, we display
what we have, touch upon the high points of superiority. We
never hound them to the door: do not ask their name unless they
choose, to tell, and don't follow them up. We sometimes invite
an excuse to phone them. Hut we never make it hard for them
to make a 'get-away'—and thus invite repeat calls. We aim to
dispense MUSIC—not just pianos, like an article of furniture.
Our belief is that a salesman MUST talk about something. If
one talks music and musical quality the matter of price is left to
the last, as an afterthought. Of course the prices have to be
right, but from experience we find that not one in a dozen per-
sons knows anything about prices except what some price stress-
ing dealer has pumped into them. I believe that is why business
in the larger cities is pretty tough, with so many dealers just
talking price."
COMPOSITIONS
liy Mr. Redewill
PTAXO
SOXGS
Lullaby
Alicia. Yalse de Concert
Beautiful Someone
Moment Musical, F Minor
My Marie
Improvisation
Rock a Bye
Suva Moon
VIOLIN
Eastern Prayer
Country Dances
OCTAYC)
Doris, Yalse de Concert
Male Chorus and Piano. My
Serenade Mexicana
Marie
GENE REDEWILL (at his best)
Two Bagatelles
Menos por Xada
Minuet in G
Apache Fantasie
Cricket Dance
Duo for Violin Alone
Gretchen
Melody
Music Box Caprice
ORCHESTRA
Grand Canyon of Arizona
Concert Waltzes
Titanic Overture
Funeral March of an Elk
City of Mexico, Intermezzo
Zonie, Intermezzo
The Scissors Grinder
Serenade
RECORDINGS
Arizona Moonlight Waltzes
Titanic ()verture
Soulmate Caprice
City of Mexico. Intermezzo
Zonie. Intermezzo
For Concert band: "Good Xight March." "The Monkey and the
Parrot." Xovelette: "Grand Canyon of Arizona Waltzes,"
"Titanic ()verture."
Book—"Rhythm and Dynamics."
Such is the fascinating story of R El )E\Y 1 LL'S, the "FIRM
THAT MADE ARIZOXA MUSICAL."
East Slum 1 Wiudoz*.'
[ P A G E
N I N E ]
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