Presto

Issue: 1939 2291

read: "Steinway, 1 the piano that made Paderewski's name
famous."
SCHOOLS AND BUSINESS
Redewill's connections with schools is probably the basic
source of a large portion of their business. Without making any
play for direct business results, they have given concerts and
recitals in many Arizona schools. Mr. Redewill says: "Stimu-
lating interest in music with the school children I believe is the
most sound (pardon the pun) means of developing future busi-
ness; like planting a tree after chopping one down."
HOW WE SELL
In reply to our question: "How Do You Sell?" Mr. Redewill
replies :
"Asking us how we secure our business is like asking a fine
pianist how he does a difficult passage and he does not know
himself! I believe in two old sayings: (1) 'Well bought is half
sold'; and (2) 'Well displayed is half sold'—therefore G :E :D :—
handle good lines of merchandise and display them and they'll
sell themselves! When people call to look at pianos, we display
what we have, touch upon the high points of superiority. We
never hound them to the door: do not ask their name unless they
choose, to tell, and don't follow them up. We sometimes invite
an excuse to phone them. Hut we never make it hard for them
to make a 'get-away'—and thus invite repeat calls. We aim to
dispense MUSIC—not just pianos, like an article of furniture.
Our belief is that a salesman MUST talk about something. If
one talks music and musical quality the matter of price is left to
the last, as an afterthought. Of course the prices have to be
right, but from experience we find that not one in a dozen per-
sons knows anything about prices except what some price stress-
ing dealer has pumped into them. I believe that is why business
in the larger cities is pretty tough, with so many dealers just
talking price."
COMPOSITIONS
liy Mr. Redewill
PTAXO
SOXGS
Lullaby
Alicia. Yalse de Concert
Beautiful Someone
Moment Musical, F Minor
My Marie
Improvisation
Rock a Bye
Suva Moon
VIOLIN
Eastern Prayer
Country Dances
OCTAYC)
Doris, Yalse de Concert
Male Chorus and Piano. My
Serenade Mexicana
Marie
GENE REDEWILL (at his best)
Two Bagatelles
Menos por Xada
Minuet in G
Apache Fantasie
Cricket Dance
Duo for Violin Alone
Gretchen
Melody
Music Box Caprice
ORCHESTRA
Grand Canyon of Arizona
Concert Waltzes
Titanic Overture
Funeral March of an Elk
City of Mexico, Intermezzo
Zonie, Intermezzo
The Scissors Grinder
Serenade
RECORDINGS
Arizona Moonlight Waltzes
Titanic ()verture
Soulmate Caprice
City of Mexico. Intermezzo
Zonie. Intermezzo
For Concert band: "Good Xight March." "The Monkey and the
Parrot." Xovelette: "Grand Canyon of Arizona Waltzes,"
"Titanic ()verture."
Book—"Rhythm and Dynamics."
Such is the fascinating story of R El )E\Y 1 LL'S, the "FIRM
THAT MADE ARIZOXA MUSICAL."
East Slum 1 Wiudoz*.'
[ P A G E
N I N E ]
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
H O W SKILLED ARTISANS FASHION A
Harps Are Made on West Side
Not in Heaven, As Some Think
I
Apollo Citharoc-
dus. An antique
statue showing
ancient use of
citlicr.
T SEEMS that harps, which arc usually associated with those
nebulous creatures with wings, aren't really made in heaven
after all—they're made right here in Chicago at 2509 West
Cermak road—in the only harp factory in the United States.
A visit to this unique plant, operated by Lyon & ilealy. which
has been creating harps out of wood and metal for the last fifty
years, discloses some unusual features about an industry which
originated when a warrior of some 3,000 years ago investigated
the twanging sound produced by his bow.
In the woodshop, presided over by Pete Heinrich. who has
been a harpmaker since he emigrated to this country from Hun-
gary 28 years ago, several craftsmen, artisans all. slowly trans-
form expensive wood into harps.
GRAIN
IS
PERFECT
"Hear this," said Mr. 1 leinrich as he expertly tapped an almost
completed sounding board, which looked like a glorified ironing
board. The tone, round and full, rose and fell with his finger.
"No sour note there," he said. "It wouldn't do that if the grain
wasn't perfect."
"It takes about two months to build a harp," said Mr. Hein-
rich, glancing around his domain, which was filled with harps in
all stages of completion among the steaming glue pots. "The
wood in the sounding board, which projects the tone, is seasoned
from eight to ten years," he said. "It's really the heart of the
harp."
Opposite Mr. Heinrich's bench is his son Joe, who is being
"broken in" to the art of harpmaking. Joe is working on what
looks like a cubist's dream. It's all sharp, cruel angles, in strik-
ing contrast to the rounded grace of the others. "It's a mod-
ernistic bar]) by special order." explains Joe, "being built for
Carlos Salzedo. the great Masque harpist."
ELDERLY MEX AT WORK
Lovers of harp music may find interesting a trip through Lyon and
Hcaly's factory at 250V West Cermak Road, where their favorite
instrument is made in the only harp factory in this country. The
first step is the rough carving. Frank Langoush is the man at work.
Tn the same room are several other men, most of them elderlv.
bent over their work, one sanding down the fine curvature of the
"neck," another speedily twisting dozens of wooden clamps in
the process of glueing the sound box together.
Each man works on two harps at a time. Most of them have
been working at their unusual trade for more than two decades.
In the final testing room works Joseph Blaha, who just observed
his 28th anniversarv with the factorv.
Peter I leinrich (right), foreman of the woocki'orking department,
who has been a harp maker for 28 years, instructs his son Joseph,
an apprentice, in the fine points of the craft. The body and neck
of the harp are made of strong resilient wood seasoned for many
years.
Sz'cii Pedersen hand polishes the wood, a time-honored method of
proofing the wood parts to prevent the absorption of oil.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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