Presto
Issue: 1937 2282 - Page 3
PRESTOTIMES
AMERICAN
MUSIC TRADES-INDUSTRIES
Established 1884
I Year. . ..$1.00.
6 Months
60 cents
CHICAGO, ILL., JUNE-JULY, 1937
Established 1881
JOURNAL
Fifteenth of Publication Mont*
The Music Trades and Industries Convention of 1937,
Hotel New Yorker, New York City, June 26, 27, 28, 29
tion. He has already told a few friends in letters he
has written that the tour is a "grand and glorious
occasion." He tells of a feature at the Rotary con-
vention at Nice, touching international relations which
many Rotarians all over the world think, that Rotary
everybody to get reservations QUICK, for it is an is a solution for a get-together in solving many inter-
Pre-Assembling Resume of the event
that cannot consistently be missed.
national problems of the day.
Great Music Trades and Indus-
President Wells is exceedingly enthusiastic over the
The meeting of the board of control will be held
Sunday evening. July 25. All the various associations fortunes and success of the Merchants' Association.
tries Event of the Year 1937
of the music trades and industries will have their Just before he left for Europe on this tour he ex-
LL the working forces at Secretary Mennie's annual meetings during the convention except the pressed himself in these words:
"Our association, naturally, must be preserved at
command and in all other quarters of con- National Piano Manufacturers' Association, which
all costs, for it is the real outlet of all manufactured
vention activities, everybody is working,
instruments. We should work together with the
pushing and plugging hard for convention
manufacturers in a very close way, and the manu-
success, to make the 1937 New York gathering the
facturers' ears should be to the ground at all times
BIGGEST EVER. Secretary Mennie's strenuous
watching most carefully every evidence of interest
work, his constant drive, are accomplishing the finest
the dealers have in marketing their goods."
kind of success, and the New York meet looks like it
Trophies and Awards in the Advertising Contest for
will be a repeat of great and grand events of the past.
Music Dealers
Attendance from all parts of the East is well assured,
One of the interesting features of the convention
and this is a tremendous crowd of itself and the Cen-
this year will be a newspaper advertising and window
tral West and Southwest are responding to the call
display contest for music dealers, a contest open to
from headquarters very liberally.
the retail trade and which is not intended to include
Continually from the first executive meeting held
the expert work of advertising agencies or advertis-
at New York just before President Wells departed
ing departments of manufacturing establishments in
for Europe there has been no letup in activity, a
the music industries. The trophies will be awarded
condition that has also prevailed with the other as-
in eight individual classes with ribbons and certifi-
sociations cooperating with the parent organization,
cates for place winners.
the Music Merchants Association, for their expected
There will be separate awards for newspaper ad-
turnout this year.
vertisements featuring the piano, newspaper advertise-
Then, aside from the cooperation of these allied
ments featuring other musical merchandise, window
associations carrying on the ethical, cultural and social
displays featuring pianos, and window displays featur-
phases of the united convention, what to many will
ing other musical merchandise for dealers in towns
be the most interesting and the prime object of their
with more than 100,000 population, and similar awards
visit, the exhibit division, is planned to be the finest
for dealers in towns of less than 100,000 population.
and biggest array of musical instruments, merchan-
The rules are simple. There are no fees for enter-
dise and accessories ever before brought together at
ing, it is not necessary to attend the convention to
a convention, making one big massing of the products
win, and you can enter as many divisions as you like.
of American musical goods, and representatives of
A complete set of the rules governing the contest may
foreign-made goods will show their imports. This
be secured from W. A. Mennic, 45 W. 45th St., New
display covers the entire gamut of music-producing
York.
instruments from the Jewsharp of old to the grand
All music dealers will benefit from this contest
piano and organ of today.
whether they compete or not. The best advertise-
Travelers in the piano industry and in various
ments and window displays will be shown to dealers
lines of musical merchandising bring cheerful tidings
who attend the convention, and may later be printed
of the great interest manifested by dealers and the
in the trade magazines. By giving you a chance to
intention of dealers everywhere to be at the New
Charles E. Wells
compare your advertising with other dealers', you will
York gathering, for it has been a long time since a
big and representative display of musical goods has President, National Association of Music Merchants gain N E W ideas and improve your advertising and
merchandising.
been shown in New York.
was held June 7 and 8 in New York, and the Associa-
The rules governing the contest have been pub-
The committee in charge of preliminary work, the tion of Sheet Music Dealers, who join the Music
starters, the "steering" committee, so-called, has per- Publishers' Association which meets at the Hotel lished several times and sent out freely from head-
quarters. The trophies to be awarded are on the
formed its duties grandly. This committee, of which
Roosevelt, New York.
following merits:
Mr. Herman Irion is the chairman, is as follows: Geo.
The special entertainment given by the R. C. A.-
H. Bundy, Geo. H. Chapin. Albert Behning, A. L. Victor Corporation promises a rare treat. The com- 1.. Best newspaper advertisement by a music dealer
in a city over 100 population featuring pianos.
Ford, Fred Gretsch, Jr., Harry D. Griffith, Clarence mittee in charge of the entertainment program has
S. Hammond, William G. Heller. Harold Morse, Ar- arranged this special treat. This will take place on 2. Best newspaper advertisement by a music dealer
thur T. Newman, Dr. Alexander Russell.
Sunday, the 25th. Dealers are cordially invited by
in a city under 100,000 population featuring pianos.
R. C. A.-Victor to attend the broadcast from the 3. Best newspaper advertisement by a music dealer
The daily programs have been well in hand for
quite a long while and it will be seen by announce- National Broadcasting Company studios. RCA Build-
in a city over 100,000 population featuring other
ments already made that the list comprises the most ing, Radio City, New York, from 2 to 3 p. m., E. D.
musical merchandise.
outstanding speakers to talk on subjects vital to S. T.
4. Best newspaper advertisement by a music dealer
every music merchant as well as for the manager of
As the seating capacity of the studio from which
in a city under 100,000 population featuring other
his important departments. One idea picked up at
the program will be broadcast is limited to a little
musical
merchandise.
these meetings may fully repay a dealer for the time over one thousand guests, it is necessary to ask that
and effort spent in attending the convention.
reservations be made in advance. Naturally, more 5. Best window display by a music dealer in a city
over 100,000 population featuring pianos.
With the general reduction in railroad rates during tickets cannot be issued than the capacity of the
6. Best window display by a music dealer in a city
the past year, certificates or special instructions re- studio, consequently tickets were issued on a "first
under 100,000 population featuring pianos.
garding railroad rates will not be necessary. It is come, first served" basis.
suggested that local ticket agents be consulted as to
President Chas. E. Welis at the convention just 7. Best window display by a music dealer in a city
ever 100,000 population featuring other musical
the lowest possible summer excursion rates.
following his return from the European tour of six
merchandise.
weeks will be. of course, the object of particular at-
The big Monday get-together luncheon has been
8. Best window display by a music <'V:1CT in a city
for a iong time an assured success and it behooves tention and the dispenser of information and instruc-
A
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
AMERICAN
MUSIC TRADES-INDUSTRIES
Established 1884
I Year. . ..$1.00.
6 Months
60 cents
CHICAGO, ILL., JUNE-JULY, 1937
Established 1881
JOURNAL
Fifteenth of Publication Mont*
The Music Trades and Industries Convention of 1937,
Hotel New Yorker, New York City, June 26, 27, 28, 29
tion. He has already told a few friends in letters he
has written that the tour is a "grand and glorious
occasion." He tells of a feature at the Rotary con-
vention at Nice, touching international relations which
many Rotarians all over the world think, that Rotary
everybody to get reservations QUICK, for it is an is a solution for a get-together in solving many inter-
Pre-Assembling Resume of the event
that cannot consistently be missed.
national problems of the day.
Great Music Trades and Indus-
President Wells is exceedingly enthusiastic over the
The meeting of the board of control will be held
Sunday evening. July 25. All the various associations fortunes and success of the Merchants' Association.
tries Event of the Year 1937
of the music trades and industries will have their Just before he left for Europe on this tour he ex-
LL the working forces at Secretary Mennie's annual meetings during the convention except the pressed himself in these words:
"Our association, naturally, must be preserved at
command and in all other quarters of con- National Piano Manufacturers' Association, which
all costs, for it is the real outlet of all manufactured
vention activities, everybody is working,
instruments. We should work together with the
pushing and plugging hard for convention
manufacturers in a very close way, and the manu-
success, to make the 1937 New York gathering the
facturers' ears should be to the ground at all times
BIGGEST EVER. Secretary Mennie's strenuous
watching most carefully every evidence of interest
work, his constant drive, are accomplishing the finest
the dealers have in marketing their goods."
kind of success, and the New York meet looks like it
Trophies and Awards in the Advertising Contest for
will be a repeat of great and grand events of the past.
Music Dealers
Attendance from all parts of the East is well assured,
One of the interesting features of the convention
and this is a tremendous crowd of itself and the Cen-
this year will be a newspaper advertising and window
tral West and Southwest are responding to the call
display contest for music dealers, a contest open to
from headquarters very liberally.
the retail trade and which is not intended to include
Continually from the first executive meeting held
the expert work of advertising agencies or advertis-
at New York just before President Wells departed
ing departments of manufacturing establishments in
for Europe there has been no letup in activity, a
the music industries. The trophies will be awarded
condition that has also prevailed with the other as-
in eight individual classes with ribbons and certifi-
sociations cooperating with the parent organization,
cates for place winners.
the Music Merchants Association, for their expected
There will be separate awards for newspaper ad-
turnout this year.
vertisements featuring the piano, newspaper advertise-
Then, aside from the cooperation of these allied
ments featuring other musical merchandise, window
associations carrying on the ethical, cultural and social
displays featuring pianos, and window displays featur-
phases of the united convention, what to many will
ing other musical merchandise for dealers in towns
be the most interesting and the prime object of their
with more than 100,000 population, and similar awards
visit, the exhibit division, is planned to be the finest
for dealers in towns of less than 100,000 population.
and biggest array of musical instruments, merchan-
The rules are simple. There are no fees for enter-
dise and accessories ever before brought together at
ing, it is not necessary to attend the convention to
a convention, making one big massing of the products
win, and you can enter as many divisions as you like.
of American musical goods, and representatives of
A complete set of the rules governing the contest may
foreign-made goods will show their imports. This
be secured from W. A. Mennic, 45 W. 45th St., New
display covers the entire gamut of music-producing
York.
instruments from the Jewsharp of old to the grand
All music dealers will benefit from this contest
piano and organ of today.
whether they compete or not. The best advertise-
Travelers in the piano industry and in various
ments and window displays will be shown to dealers
lines of musical merchandising bring cheerful tidings
who attend the convention, and may later be printed
of the great interest manifested by dealers and the
in the trade magazines. By giving you a chance to
intention of dealers everywhere to be at the New
Charles E. Wells
compare your advertising with other dealers', you will
York gathering, for it has been a long time since a
big and representative display of musical goods has President, National Association of Music Merchants gain N E W ideas and improve your advertising and
merchandising.
been shown in New York.
was held June 7 and 8 in New York, and the Associa-
The rules governing the contest have been pub-
The committee in charge of preliminary work, the tion of Sheet Music Dealers, who join the Music
starters, the "steering" committee, so-called, has per- Publishers' Association which meets at the Hotel lished several times and sent out freely from head-
quarters. The trophies to be awarded are on the
formed its duties grandly. This committee, of which
Roosevelt, New York.
following merits:
Mr. Herman Irion is the chairman, is as follows: Geo.
The special entertainment given by the R. C. A.-
H. Bundy, Geo. H. Chapin. Albert Behning, A. L. Victor Corporation promises a rare treat. The com- 1.. Best newspaper advertisement by a music dealer
in a city over 100 population featuring pianos.
Ford, Fred Gretsch, Jr., Harry D. Griffith, Clarence mittee in charge of the entertainment program has
S. Hammond, William G. Heller. Harold Morse, Ar- arranged this special treat. This will take place on 2. Best newspaper advertisement by a music dealer
thur T. Newman, Dr. Alexander Russell.
Sunday, the 25th. Dealers are cordially invited by
in a city under 100,000 population featuring pianos.
R. C. A.-Victor to attend the broadcast from the 3. Best newspaper advertisement by a music dealer
The daily programs have been well in hand for
quite a long while and it will be seen by announce- National Broadcasting Company studios. RCA Build-
in a city over 100,000 population featuring other
ments already made that the list comprises the most ing, Radio City, New York, from 2 to 3 p. m., E. D.
musical merchandise.
outstanding speakers to talk on subjects vital to S. T.
4. Best newspaper advertisement by a music dealer
every music merchant as well as for the manager of
As the seating capacity of the studio from which
in a city under 100,000 population featuring other
his important departments. One idea picked up at
the program will be broadcast is limited to a little
musical
merchandise.
these meetings may fully repay a dealer for the time over one thousand guests, it is necessary to ask that
and effort spent in attending the convention.
reservations be made in advance. Naturally, more 5. Best window display by a music dealer in a city
over 100,000 population featuring pianos.
With the general reduction in railroad rates during tickets cannot be issued than the capacity of the
6. Best window display by a music dealer in a city
the past year, certificates or special instructions re- studio, consequently tickets were issued on a "first
under 100,000 population featuring pianos.
garding railroad rates will not be necessary. It is come, first served" basis.
suggested that local ticket agents be consulted as to
President Chas. E. Welis at the convention just 7. Best window display by a music dealer in a city
ever 100,000 population featuring other musical
the lowest possible summer excursion rates.
following his return from the European tour of six
merchandise.
weeks will be. of course, the object of particular at-
The big Monday get-together luncheon has been
8. Best window display by a music <'V:1CT in a city
for a iong time an assured success and it behooves tention and the dispenser of information and instruc-
A
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).