Presto

Issue: 1937 2282

PRESTOTIMES
AMERICAN
MUSIC TRADES-INDUSTRIES
Established 1884
I Year. . ..$1.00.
6 Months
60 cents
CHICAGO, ILL., JUNE-JULY, 1937
Established 1881
JOURNAL
Fifteenth of Publication Mont*
The Music Trades and Industries Convention of 1937,
Hotel New Yorker, New York City, June 26, 27, 28, 29
tion. He has already told a few friends in letters he
has written that the tour is a "grand and glorious
occasion." He tells of a feature at the Rotary con-
vention at Nice, touching international relations which
many Rotarians all over the world think, that Rotary
everybody to get reservations QUICK, for it is an is a solution for a get-together in solving many inter-
Pre-Assembling Resume of the event
that cannot consistently be missed.
national problems of the day.
Great Music Trades and Indus-
President Wells is exceedingly enthusiastic over the
The meeting of the board of control will be held
Sunday evening. July 25. All the various associations fortunes and success of the Merchants' Association.
tries Event of the Year 1937
of the music trades and industries will have their Just before he left for Europe on this tour he ex-
LL the working forces at Secretary Mennie's annual meetings during the convention except the pressed himself in these words:
"Our association, naturally, must be preserved at
command and in all other quarters of con- National Piano Manufacturers' Association, which
all costs, for it is the real outlet of all manufactured
vention activities, everybody is working,
instruments. We should work together with the
pushing and plugging hard for convention
manufacturers in a very close way, and the manu-
success, to make the 1937 New York gathering the
facturers' ears should be to the ground at all times
BIGGEST EVER. Secretary Mennie's strenuous
watching most carefully every evidence of interest
work, his constant drive, are accomplishing the finest
the dealers have in marketing their goods."
kind of success, and the New York meet looks like it
Trophies and Awards in the Advertising Contest for
will be a repeat of great and grand events of the past.
Music Dealers
Attendance from all parts of the East is well assured,
One of the interesting features of the convention
and this is a tremendous crowd of itself and the Cen-
this year will be a newspaper advertising and window
tral West and Southwest are responding to the call
display contest for music dealers, a contest open to
from headquarters very liberally.
the retail trade and which is not intended to include
Continually from the first executive meeting held
the expert work of advertising agencies or advertis-
at New York just before President Wells departed
ing departments of manufacturing establishments in
for Europe there has been no letup in activity, a
the music industries. The trophies will be awarded
condition that has also prevailed with the other as-
in eight individual classes with ribbons and certifi-
sociations cooperating with the parent organization,
cates for place winners.
the Music Merchants Association, for their expected
There will be separate awards for newspaper ad-
turnout this year.
vertisements featuring the piano, newspaper advertise-
Then, aside from the cooperation of these allied
ments featuring other musical merchandise, window
associations carrying on the ethical, cultural and social
displays featuring pianos, and window displays featur-
phases of the united convention, what to many will
ing other musical merchandise for dealers in towns
be the most interesting and the prime object of their
with more than 100,000 population, and similar awards
visit, the exhibit division, is planned to be the finest
for dealers in towns of less than 100,000 population.
and biggest array of musical instruments, merchan-
The rules are simple. There are no fees for enter-
dise and accessories ever before brought together at
ing, it is not necessary to attend the convention to
a convention, making one big massing of the products
win, and you can enter as many divisions as you like.
of American musical goods, and representatives of
A complete set of the rules governing the contest may
foreign-made goods will show their imports. This
be secured from W. A. Mennic, 45 W. 45th St., New
display covers the entire gamut of music-producing
York.
instruments from the Jewsharp of old to the grand
All music dealers will benefit from this contest
piano and organ of today.
whether they compete or not. The best advertise-
Travelers in the piano industry and in various
ments and window displays will be shown to dealers
lines of musical merchandising bring cheerful tidings
who attend the convention, and may later be printed
of the great interest manifested by dealers and the
in the trade magazines. By giving you a chance to
intention of dealers everywhere to be at the New
Charles E. Wells
compare your advertising with other dealers', you will
York gathering, for it has been a long time since a
big and representative display of musical goods has President, National Association of Music Merchants gain N E W ideas and improve your advertising and
merchandising.
been shown in New York.
was held June 7 and 8 in New York, and the Associa-
The rules governing the contest have been pub-
The committee in charge of preliminary work, the tion of Sheet Music Dealers, who join the Music
starters, the "steering" committee, so-called, has per- Publishers' Association which meets at the Hotel lished several times and sent out freely from head-
quarters. The trophies to be awarded are on the
formed its duties grandly. This committee, of which
Roosevelt, New York.
following merits:
Mr. Herman Irion is the chairman, is as follows: Geo.
The special entertainment given by the R. C. A.-
H. Bundy, Geo. H. Chapin. Albert Behning, A. L. Victor Corporation promises a rare treat. The com- 1.. Best newspaper advertisement by a music dealer
in a city over 100 population featuring pianos.
Ford, Fred Gretsch, Jr., Harry D. Griffith, Clarence mittee in charge of the entertainment program has
S. Hammond, William G. Heller. Harold Morse, Ar- arranged this special treat. This will take place on 2. Best newspaper advertisement by a music dealer
thur T. Newman, Dr. Alexander Russell.
Sunday, the 25th. Dealers are cordially invited by
in a city under 100,000 population featuring pianos.
R. C. A.-Victor to attend the broadcast from the 3. Best newspaper advertisement by a music dealer
The daily programs have been well in hand for
quite a long while and it will be seen by announce- National Broadcasting Company studios. RCA Build-
in a city over 100,000 population featuring other
ments already made that the list comprises the most ing, Radio City, New York, from 2 to 3 p. m., E. D.
musical merchandise.
outstanding speakers to talk on subjects vital to S. T.
4. Best newspaper advertisement by a music dealer
every music merchant as well as for the manager of
As the seating capacity of the studio from which
in a city under 100,000 population featuring other
his important departments. One idea picked up at
the program will be broadcast is limited to a little
musical
merchandise.
these meetings may fully repay a dealer for the time over one thousand guests, it is necessary to ask that
and effort spent in attending the convention.
reservations be made in advance. Naturally, more 5. Best window display by a music dealer in a city
over 100,000 population featuring pianos.
With the general reduction in railroad rates during tickets cannot be issued than the capacity of the
6. Best window display by a music dealer in a city
the past year, certificates or special instructions re- studio, consequently tickets were issued on a "first
under 100,000 population featuring pianos.
garding railroad rates will not be necessary. It is come, first served" basis.
suggested that local ticket agents be consulted as to
President Chas. E. Welis at the convention just 7. Best window display by a music dealer in a city
ever 100,000 population featuring other musical
the lowest possible summer excursion rates.
following his return from the European tour of six
merchandise.
weeks will be. of course, the object of particular at-
The big Monday get-together luncheon has been
8. Best window display by a music <'V:1CT in a city
for a iong time an assured success and it behooves tention and the dispenser of information and instruc-
A
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
under 100,000 population featuring other musical
merchandise.
9. Advertisements and pictures must be in the office
of the National Association of Music Merchants
by July 10.
Ribbons will be given to second and third place
winners and certificates will be awarded to those re-
ceiving honorable mention.
Mr. Wells, speaking of one of his visits to one of the
National Broadcasting Company's studios, said he
asked them point-blank what amount of time was
taken up by music on the programs they put over.
The answer was that 73 per cent of the entire pro-
gram wa» taken up with music. They have dramatic
talks, speeches and all that, but the statement about
the musical programs of this broadcasting company
is very interesting. "And I saw 14 pianos in their
studios of one make—I won't say whose," he re-
marked, "besides many of other makes."
It may be interesting to note the musical instru-
ment exhibit at the Hotel New Yorker for the last
music merchants' convention held in New York City.
June 9 to 12, 1930. These are: The Aeolian Com-
pany, Atwater Kent Mfg. Company, Bankers Com-
mercial Security Company, Lauter-Humana Com-
pany, Lester Piano Company, Mathushek Piano Mfg.
Company, Continental Music Company. Gibson, Inc.,
lvers & Pond Piano Company, Kohler-Brambach
Piano Co., Inc., Krakauer Bros., C. Kurtzmann &
Company, Stroniberg-Carlson Mfg. Company, Winter
& Co., National Musical String Company, M. Schulz
Company, B. K. Settergren Co., Steinway & Sons,
Story & Clark Piano Company, Straube Piano Com-
pany, Vega Company.
Practically all the above with the exception of
C. Kurtzmann & Co. and the M. Schulz Company,
now discontinued, are exhibitors this year, but w r hat
an addition to the exhibits is made by the band in-
strument manufacturers now very prominent in the
activities and success of the exhibits.
In connection with the 1930 convention the follow-
ing associations were in existence and held meetings
during the four days of the convention:
Music Industries Chamber of Commerce,
National Piano Manufacturers' Association.
Musical Supply Association of America.
National Association of Musical Instrument and
Accessories Association.
National Musical Merchandise Association.
National Association of Sheet Music Dealers.
Music Publishers' Association.
National Piano and Music Travelers' Association.
Organ Builders' Association of America.
The late Mark P. Campbell was president of the
Music Industries Chamber of Commerce that year
and chairman of the executive committee in charge
of convention arrangements, who were F. P. Bassett,
W. W. Clark, Max J. De Rochemont, Herman Irion,
Richard W. Lawrence, H. C. Lomb, W. A. Mennie.
Herbert Simpson, C. Alfred Wagner, Henry E. W r eis-
ert and Parham Werlein.
Although the Aeolian American Corporation will
make a notable display at the Hotel New Yorker
exhibit their main showing of their product during
convention week will be at the stores of their New
York representatives, the Aeolian Company, 689 Fifth
avenue, and Wm. Knabe Corporation, 584 Fifth ave-
nue. At the hotel exhibit Mason & Hanilin, Knabe
and Chickering grands and verticals will be especially
featured and, of course, the new flat top Ampicos.
Of the New York store displays, Mason & Hamlin,
Chickering, Weber and Steck instruments w T ill be
at the Aeolian Co. and the Knabe and the Fischer
at Wm. Knabe Corporation.
Although the William Lewis & Son Music House
of Chicago are not exhibitors this year, Mr. R. A.
Olson, manager of that concern, will be on hand all
through the convention.
The new Hardman, Peck & Co. production, the
Electrone, to be a part of the Hardman-Peck exhibit,
is a new type of electric piano, tone of which is modi-
fied in volume by a loud-speaker amplification. These
instruments are made in upright and vertical console
models, including the "Minniphone."
WHERE'S YOUR BADGE?
Don't let anyone ask you at the convention.
"Where's your badge?" Get this convention emblem
early and wear it early and late and all the time.
Every dealer, manufacturer, jobber and interested
visitor who registers is entitled to a badge, and every-
one who is attending the convention should wear one
as an indication of his or her support of the conven-
tion enterprise as well as being an easy and graceful
manner of co-introduction, one to the other.
As soon as you arrive at convention headquarters
go to the registration desks and register your name.
Get your badge at the same time and immediately
decorate yourself with the attractive emblem so that
the embarrassing question. "Where's your badge?"
will not be shot at you. Your badge indicates your
interest in the convention and its allied associations.
June-July, 1937
THE LATE E. S. RICHARDSON AND HIS
TRADE PAPER ASSOCIATIONS
The item telling of the death of E. S. Richardson,
which appeared in Chicago papers, attracted the atten-
tion of various individuals in the music business.
Years ago Mr. Richardson started to work for Presto
and had not been long with this paper until, having
an opportunity to purchase a New York publication,
"The Piano Magazine," he arranged with the owners
of the Presto (since called Presto-Times) to join
him in securing that magazine. The publication offices
were changed to Chicago but the corporation, the
"Music Industry Corporation," was not changed.
Finding that the paper could not be merged with the
Presto to advantage, Mr. Abbott and Mr. Daniell
disposed of their shares to Mr. Richardson, and after
continuing the publication for a while the entire
property came into possession of the present owners
of the Piano Trade Magazine of Chicago. Mr. Rich-
It has been several years since Will (Billy) T. ardson secured a position with the Oxwald Company,
Brinkerhof was on regular duty at a music merchants'
Chicago, with which concern he remained for up-
convention, until this year, but he has kept up at- wards of twenty-five years, until his passing at Oak
Park. He was successful in business operations and
tendance as a visitor each year, year after j'ear. At
became what some years ago would have been con-
the New York convention he will be among the
Lester Piano Company group at that company's ex- sidered wealthy and today "well off."
hibit in rooms 501 and 502.
MRS. CHARLES KOHLER
WURLITZER APPOINTS W. E. B R O W N
Telegrams to friends a few days ago told of the
passing of Mrs. Chas. Kohler, widow of Chas.
SOUTHEASTERN REPPvESENTATIVE,
(Charley) Kohler, sometimes called the wizard of
HUGH STEWART ANNOUNCES
piano successes in the heyday of his prosperity as a
Through the recent acquirement of W. E. Brown
piano manufacturer and piano industrial organizer in
as its Southeastern representative, the wholesale piano the days when the "Kohler Piano Center," at 10th
division of the Rudolph WuHitzer Company has
avenue and 59th street, included almost two city
again revealed the strategy of its moves in the devel- blocks of Kohler Industry factories.
opment of an outstand-
Mrs. Kohler passed away at the Kohler estate in
ing merchandising or-
the Ramapo hills or mountains in New Jersey, known
ganization.
as Tuxedo. Since the death of Mr. Kohler, which
Mr. Brown was in-
occurred in Paris when Mr. and Mrs. Kohler were
itially a retail p i a n o
visiting abroad, Mrs. Kohler has had practically a
s a 1 e s m a n, then he
general charge of the Kohler Industries business and
served for several years
in consequence had mingled a good deal in music
as Southern representa-
trade circles.
tive for a piano manu-
facturing concern when
Hugh Stewart, n o w
The late George C. Pearson, who founded the Pear-
Vice-president and piano
son Piano Company at Indianapolis in 1873, was a
sales manager of Wur-
native of Pittsburgh. Mr. Peterson was one of the
litzer, was in charge of
oldest members of the Ancient Landmark Lodge of
wholesale activities for
Master Masons and also had taken all degrees of
that concern. After that,
Masonry through the Scottish Rite and Mystic Shrine.
and until his current as-
He had long been a highly respected citizen and busi-
sociation with Wurlit-
ness man of Indianapolis where he was one of the
W. E. Brown
zer. he has given a very
leading merchants, not only of Indianapolis but the
competent demonstration of his ability in conducting commonwealth of Indiana.
a highlv successful retail piano business at Lakeland,
Fla.
PARKS MUSIC CO. OF HANNIBAL, MO., HAS
In commenting upon the appointment of Mr.
ITS DAY WHEN MRS. E. A. PARKS AND
Brown, Hugh Stewart said: "We are very happy to
PUPILS PLAY FOR TWO AFFAIRS
have him with us—a gratification which is shared by
our dealers, most of whom are already well acquainted
Mr. E. A. Parks, W'urlitzer piano dealer of Hanni-
with him. Mr Brown is a high class, efficient man. bal, Missouri, is one of the luckiest of piano men, for
In his own business in Florida he has furnished an
he has a lovely wife who is an accomplished pianist
admirable example of the progress that can be made
and teacher. With a "better half" like that, E. A.
with the current Wurlitzer line. Certainly the prin-
cannot help but succeed! One afternoon recently
ciples and policies we now pursue in merchandising, Mrs. Parks lectured to the Hannibal Woman's Club
advertising and manufacturing are well known to him,
on music. Her most talented pupils played the num-
as we have together worked upon them for many
bers illustrating her talk. Members of federated clubs
years.''
of the city and the high school glee clubs were guests
at the meeting. Mr. Parks loaned a Kurtzmann grand
for the performance which was also used that eve-
ning for a high school program in which Mrs. Parks'
They May and They May Not
pupils again participated.
In commenting upon the afternoon program the
Although the names of only 3 persons are announced
Hannibal Evening Courier-Post said:
as representatives of the W. W. Kimball Co. inter-
ests in New York during the music trade convention
"One of the most outstanding programs of the year,
at the Hotel New Yorker, Mr. Hewitt, Mr. Burke
the characterization of symphonic and ensemble music
and Mr. Snyder, it would not be a miracle nor a by Mrs. E. A. Parks was given yesterday by the
surprising bit of strategy to hear that a good size
Woman's Club. Mrs. Parks brought to her audience
load of Kimballites. made up of Kimball officials,
the real beauty, intrigue and understanding of music
satellites of the office force and Kimball fans ad lib as an art. The ensemble music was illustrated by
would invade Manhattan during convention week. In
her advanced pupils who proved themselves well on
fact Mr. David Kimball, who along with other im-
the road to artistry."
portant duties devolving upon him in the great estab-
Mr. Parks has reason to be proud of his wife, and
lishment of Kimball, looks after its promotion in-
it is no wonder he himself praised her so highly in his
terests, says that the item concerning "three Kimball
IN EUROPE
letter which accompanied the foregoing press notice.
During the absence of Mr. Chas. A. Korten, head men" to be in New York doesn't mean much, if any-
of the Korten Music House, Long View, Wash., the thing at all, and he intimates that, at the last moment,
when "the last gun is fired," a big bunch of Kimball
business has been in charge of his son, Ted, assisted
HIGH GRADE PIANO WIRE
by his mother, Mrs. Chas. A., when her assistance folks may "swoop down" and surprise people all
The Giese piano wire has been part of a standard of
is required. Mr. Korten was one of the American through the corridors, halls and byways of the Hotel
equipment in piano manufacture for many years. The
representatives to the convention of Kiwanis at Nice, New Yorker. "The W. W. Kimball Co. has no set Giese steel mills and shops at Westig, Germany, in
and after that important event he made a tour through rules governing conditions of this kind." Thus spake
the heart of steel production of Europe, are famous
Mr. David Kimball.
various countries of Europe.
for high grade piano and music wire.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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