Presto

Jan.-Feb., 1937
Mr. McMackin
A man of remarkable talents, abilities and achieve-
ments; one experienced in many angles of music; in
practice and execution, of both factory and salesman-
ship experience.
With these experiences and a man of such record
it was easy and natural that he employ his talents as
an artisan and an inventor by establishing the service
for piano dealers which he started at Des Moines,
Iowa, less than a decade ago. Mr. McMackin's es-
tablishment is outfitted for a first class piano key and
service business, which he is doing at 1719 Monda-
min Avenue, that city.
Rut aside from this practical end of the McMackin
Piano Service Company this gentleman has brought
to the attention of his clientele and the general music
trade several important specialties. One of these is
the Sure-Set pin block restorer, a formula revealed to
him by a German friend and which Mr. McMackin
has developed to the finest point of usefulness. Mr.
McMackin, speaking of this invention, says that he had
known of it and used it from his friend's formula
for many years and as a tuner of the old school, having
been engaged in leading piano factories for many years
and now engaged in a fine business he would not offer
it to the tuning fraternity if he did not know it to be
the best and most perfect pin block restorer so far
known or discovered. To quote Mr. McMackin: ''I
would not put out a preparation that would be detri-
mental to my business and which would not help a
brother tuner."
Mr. McMackin has no agencies selling this article
so that purchases must be made direct from his Des
Moines laboratory. Many tuners have already been
using it and it is highly recommended by all who
have had it.
Mr. McMackin's boyhood days were in Chicago.
15
P R E S T 0-T I M E S
In 1904 he went to work for the Smith &
Piano Company, after that drifting from one
to another until he finally wound up at Des
with the Jones Piano Company as salesman
band and orchestra department.
Barnes
factory
Moines
in the
HOW WURLITZER AID THEIR
DEALERS IN PUBLICITY
SERVICE
The attention has already been called to the magnifi-
cent service offered by the Rudolph Wurlitzer Company
to its dealers in aiding them in their advertising and pro-
motional activities. The great range of special service
which the publicity division of the Rudolph Wurlitzer
Company offers is important help to the dealer, but this
service of furnishing electrotypes and newspaper matter
is not the only activity that Wurlitzer is sponsoring to
back up the fine line of pianos they are offering. They
scheduled some time ago the effective National Advertis-
ing Campaign, now going on in five National Magazines,
each one an outstanding representative in its field.
This broad, all-embracing service establishes a new
record for extensive dealer service;, and, if there is any-
thing to the well-known slogan, "It pays to advertise,"
Wurlitzer dealers are surely going to reap their share
of the profits!
Mr. Hadley, manager of the advertising department,
in a circular letter to dealers, concerning the far-reaching
National Piano Advertising Campaign, applies the aphor-
ism that, "when you really have something to say, you
should shout it from the housetops." Consequently, in
addition to having an unusually fine and varied selection
of pianos, the "something to say" about Wurlitzer pianos
is their exclusive features, notable among which is the
famous Calibrated Element. This has been chosen as the
major appeal, because it is a distinctive, recognizable.
exclusive Wurlitzer feature, possessed by no other piano.
It is publicized by the more comprehensive term, which
clearly and correctly defines the element—the "Aug-
mented Sounding Board."
This element consists of an ingenious lamination which
is imposed on the sound board under the bridge and is
scientifically shaped to distribute the string vibrations
according to their proper tonal values. It projects and
extends the tone, thus giving it greater buoyancy and over-
coming the usual tonal limitations of small grand pianos.
This exclusive feature in Wurlitzer Grand Pianos alone
gives Wurlitzer dealers a strong talking point, and its
selection as one of the major themes in the National
Campaign was indeed a judicious one.
STRAUBE PROCEEDINGS
In the matter of Straube Piano Co. affairs, the first
meeting of its creditors is called for February 4 at the
court room of the Federal building in Hammond, Ind.
Matters requiring immediate attention will then and there
be taken into consideration.
HARPS
by LYON & HEALY
This phrase "Harps by Lyon & Healy" could
truthfully appear on 95 out of every 100 programs
played by the world's leading symphony and oper-
atic orchestras. An overwhelming majority that
means sales for the dealers of this famous Harp.
Send for our new illustrated Harp Catalogue free
LYON & HEALY
Wabash at Jackson
Chicago
NEW YORK.
TRADEMARK
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