Presto

Issue: 1937 2281

Jan.-Feb., 1937
Mr. McMackin
A man of remarkable talents, abilities and achieve-
ments; one experienced in many angles of music; in
practice and execution, of both factory and salesman-
ship experience.
With these experiences and a man of such record
it was easy and natural that he employ his talents as
an artisan and an inventor by establishing the service
for piano dealers which he started at Des Moines,
Iowa, less than a decade ago. Mr. McMackin's es-
tablishment is outfitted for a first class piano key and
service business, which he is doing at 1719 Monda-
min Avenue, that city.
Rut aside from this practical end of the McMackin
Piano Service Company this gentleman has brought
to the attention of his clientele and the general music
trade several important specialties. One of these is
the Sure-Set pin block restorer, a formula revealed to
him by a German friend and which Mr. McMackin
has developed to the finest point of usefulness. Mr.
McMackin, speaking of this invention, says that he had
known of it and used it from his friend's formula
for many years and as a tuner of the old school, having
been engaged in leading piano factories for many years
and now engaged in a fine business he would not offer
it to the tuning fraternity if he did not know it to be
the best and most perfect pin block restorer so far
known or discovered. To quote Mr. McMackin: ''I
would not put out a preparation that would be detri-
mental to my business and which would not help a
brother tuner."
Mr. McMackin has no agencies selling this article
so that purchases must be made direct from his Des
Moines laboratory. Many tuners have already been
using it and it is highly recommended by all who
have had it.
Mr. McMackin's boyhood days were in Chicago.
15
P R E S T 0-T I M E S
In 1904 he went to work for the Smith &
Piano Company, after that drifting from one
to another until he finally wound up at Des
with the Jones Piano Company as salesman
band and orchestra department.
Barnes
factory
Moines
in the
HOW WURLITZER AID THEIR
DEALERS IN PUBLICITY
SERVICE
The attention has already been called to the magnifi-
cent service offered by the Rudolph Wurlitzer Company
to its dealers in aiding them in their advertising and pro-
motional activities. The great range of special service
which the publicity division of the Rudolph Wurlitzer
Company offers is important help to the dealer, but this
service of furnishing electrotypes and newspaper matter
is not the only activity that Wurlitzer is sponsoring to
back up the fine line of pianos they are offering. They
scheduled some time ago the effective National Advertis-
ing Campaign, now going on in five National Magazines,
each one an outstanding representative in its field.
This broad, all-embracing service establishes a new
record for extensive dealer service;, and, if there is any-
thing to the well-known slogan, "It pays to advertise,"
Wurlitzer dealers are surely going to reap their share
of the profits!
Mr. Hadley, manager of the advertising department,
in a circular letter to dealers, concerning the far-reaching
National Piano Advertising Campaign, applies the aphor-
ism that, "when you really have something to say, you
should shout it from the housetops." Consequently, in
addition to having an unusually fine and varied selection
of pianos, the "something to say" about Wurlitzer pianos
is their exclusive features, notable among which is the
famous Calibrated Element. This has been chosen as the
major appeal, because it is a distinctive, recognizable.
exclusive Wurlitzer feature, possessed by no other piano.
It is publicized by the more comprehensive term, which
clearly and correctly defines the element—the "Aug-
mented Sounding Board."
This element consists of an ingenious lamination which
is imposed on the sound board under the bridge and is
scientifically shaped to distribute the string vibrations
according to their proper tonal values. It projects and
extends the tone, thus giving it greater buoyancy and over-
coming the usual tonal limitations of small grand pianos.
This exclusive feature in Wurlitzer Grand Pianos alone
gives Wurlitzer dealers a strong talking point, and its
selection as one of the major themes in the National
Campaign was indeed a judicious one.
STRAUBE PROCEEDINGS
In the matter of Straube Piano Co. affairs, the first
meeting of its creditors is called for February 4 at the
court room of the Federal building in Hammond, Ind.
Matters requiring immediate attention will then and there
be taken into consideration.
HARPS
by LYON & HEALY
This phrase "Harps by Lyon & Healy" could
truthfully appear on 95 out of every 100 programs
played by the world's leading symphony and oper-
atic orchestras. An overwhelming majority that
means sales for the dealers of this famous Harp.
Send for our new illustrated Harp Catalogue free
LYON & HEALY
Wabash at Jackson
Chicago
NEW YORK.
TRADEMARK
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
16
PRESTO-TIMES
Jan.-Feb., 1937
PUBLISHERS
COMPOSERS
Work on the Indianapolis Piano
Carnival Well Under Way—
Sunday, May 2, the Date
The great Indianapolis 125 grand piano festival
which, originated and carried out by Frank O. VV'ilk-
ing of the Wilking Music Company of that city, has
been set in motion for the 19.37 event to take place
at the Butler University Field House in Indianapolis,
A Song of the Open
A Song of the Wild
Sunday afternoon and evening, May 2, with Frank O.
Wilking conductor. This festival is sponsored by the
"COLORADO'S
CALLING"
Your Spare TIME, and at a trifling Cost, and In Your
Wilking
Foundation, an organization of piano teachers
Own Home.
in the State of Indiana pledged to the advancement of
Music by Dorothy Canon;
You Can Gain a Musical Training That Will Later
Be a Most Profitable Investment.
Words by Mason O. Brouse
the piano by providing scholarships and student loan
funds. In this connection Mr. Wilking expresses
Melodies Composed, Revised and Orchestrated at a
Very Small Cost.
himself in these words: "I have only one thought in
ALSO A TOPICAL SONG OF THE DAY:
WRITE TODAY
mind, an association of piano teachers for the pur-
The Dance Sensation of N. W . Colorado,
ZYGMUND RONDOMANSKI
pose of creating interest in the piano, and giving tal-
ented students their chance to further their musical
GROTON, CONNECTICUT
"BROADWAY SWEET-
education. Any number of artists today can look back
HEART"
to the time they received such help."
WALTZ
In getting the Wilking Foundation into working
WORDS FOR MUSIC
condition many prominent teachers and educators of
This advertiser has a choice selection of
the State of Indiana are serving on the Board of
OTHER GOOD SELLERS to be brought
LYRICS FOR MUSIC
Directors and committees for the various angles of
out in the near future. Watch for them.
Will cooperate with composers for production of
Festival work; in fact, Mr. Wilking's entire interest
ballads and various forms of songs, choruses, etc.
LIBERAL DISCOUNTS TO THE TRADE
and work has been along the line of education in
Addrefls: Lyrics for Music, Care of Presto-Time*
music; piano teaching and cooperation with piano
and PROFESSION
teachers. "Piano teaching," he says, "is one of the
25c each—2 for 40c
highly specialized and elevating professions in the
country."
Have you a cutomer that wants a particular type of
Enrollment in the Festival was closed December
any second-hand instrument? Advertise for it 1. the BROUSE & CANON, Publishers
PRESTO-TIMES classified columns.
1st. Over 1,600 entries were offered. In the first Fes-
CRAIG. COLORADO
tival, presented last May, 800 players took part. Owing
to the large number desiring to play this year plans
were changed to accommodate 1,500, and together with
the 25 artists, a total of 1,525 pianists will have part.
For
R E V E L A T ION OI
The players and artists in the second Festival repre-
PRINTING AND ENGRAVING
Quality Lubricants for Brass Instruments
sent 50 different cities of the state and approximately
SUPER-FAST
SUPER-SMOOTH FOR
200 teachers and schools. They will be presented in
FOR VALVES
SLIDE TROMBONES
Your Compositions and All Classes
four groups: 500 between the ages of ten and twelve
O n Trumpets and Cornets,
No Kinks from 1st to 7th
of Musical Publications Send to
in Group No. 1 and an equal number between the
Etc.
Position
Price 35c in 2-Ounce Bottles
ages of thirteen and fifteen will play in Group No. 2.
F o r sale by most jobbers in the U. S. and Canada. Prices
All players from outstate, in these two groups, will
ZIMMERMAN & SON
a n d samples sent to dealers on request.
be presented at the afternoon performance and all
s. STERNBURG, 1823 Washington St., Boston, Mass.
players from Indianapolis will be presented at the
ENGRAVERS AND PRINTERS OF MUSIC
night performance; 250 players in the Senior High
MR. ZACK'S LONG BUSINESS TRIP BY School group and 250 players in the Adult group will
be presented in both afternoon and night perform
Of All Types, Sizes and Varieties
AUTOMOBILE
ances. The program presented by these groups will
Correspondence Solicited
The long and extended tour by automobile to the represent the work of both modern and composers of
Pacific Coast and the South and Southwest made by the Classics.
Mr. S. E. Zack, president of Gulbransen Company,
Practice centers will be opened February 1st in six
OTTO ZIMMERMAN & SON
some weeks ago, reminds one how the Music Trade cities of the state. There players will have an oppor-
fraternity is peculiarly prone to travel by automobile. tunity to practice in groups of from 70 to 100 before
Cincinnati, Ohio, U. S. A.
There is something like a score of men in the music final practice in April when all will practice as a
business and particularly piano men who use their complete unit.
individual automobiles almost entirely and exclusively
An attendance of approximately 35,000 is being ar-
in their travels. Many salesmen and others whose
ranged for. There will be special prizes and honors
operations are confined to limited areas travel likewise awarded students and teachers in the advance ticket
by automobile, but the piano man's trips and his tours
selling campaign.
OUR LINE OF PUBLICATIONS
are wide and extended.
The Wilking Festival is advertised as the "125
Mr. Zack in motoring to the Pacific Coast passed
Grand Piano Festival" and the manager of operations
Will Bring Business to You
through about 14 states, going and coming and cover-
is M. M. Miller, 108 E. Washington Street, Indian-
Music for Bands, Orchestras, Drum Corps.
ing more than 7,000 miles. A third of this mileage
apolis.
VOCAL MUSIC IN GREAT VARIETY
was in the State of California, where he motored about
Let Us Tell You How to Sell Music and
a "good bit" and made many visits to dealers.
DICK'S ALL RIGHT
Make Money.
The Story of the Blanket and the Papoose
Every Dealer Should Sell Musical Publications
On the return travel Mr. Zack mentions particularly
Commenting on the resignation of R. W. Stevens
his visit with Gene Redewell, at Phoenix, Arizona, from Pratt, Read & Co., who has been with that or-
M. WITMARK & SONS
who entertained him as his "most distinguished guest ganization all his life of his working days and his
of 1936."
619 West 54th Street
New York City
father before him was there for years, a wiseacre of
Suite 600 Lyon & Healy Bldg.,
Before Mr. Zack left Phoenix Mr. Redewell re- the trade remarks,—"And what's Dick going to do
Chicago, Illinois
marked that he might send him an Indian blanket, of now?"
the Navajos, about Christmas time. Mr. Zack said
The fact is Dick is happy and contented. He
that would be fine and all right if he would furnish doesn't have to think much about where he is going
a papoose also. Well, just before Christmas the next for he can go places if he wants to.
Illlllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll blanket came and the day before Christmas came a
big box, big enough to hold a year-old papoose. The
package was marked as of great value. Well nigh "BEST TRADE SINCE WOODROW WILSON
When in doubt refer to
DAYS," SAYS GENE REDEWELL OF
a quarter of an hour was required to get to the end of
PHOENIX
PRESTO BUYERS GUIDE the wrappings and the packing where a baby papoose
Asked, "How is business?" Gene Redewell, noted
was found all wrapped in fts little navajo blanket.
Arizona dealer, Steinway representative for that state,
replied: "We are enjoying the best trade we have had
since Wooorow Wilson was in office."
Home-Study Co
LS
ENGRAVERS AND LITHOGRAPHERS
Charles Stanley, noted piano technician, whose home
is now at Grand Haven, Mich., writing of factory
activities in that part of the Stste, says: "The piano
ESTABLISHED 187t>
RE F E RE NC ES. ANY PUBLISHER
factory (meaning the Story & Clark factory) is go-
ing strong. They have lots of orders ahead and I
THE OTTO Z I M M E R M A N €rSON CO., INC.
am sure the future holds great things for Story &
CINCINNATI

OHIO
Clark,
as well
as for our other industries."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade
Museum
(www.arcade-museum.com).
PRINT ANYTHING IN MUSIC - BY ANY PROCESS
ESTIMATES GLADLY FURNISHED
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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