Presto
Issue: 1936 2280 - Page 11
Sept.-Oct., 1936
PRESTO-TIMES
11
YIKW OF UULBRANSEN TRACKS SHOWING CARLOADS
RKADY TO
magazine and others on this page, are responsible for
a good share of the tremendous increase in business
which this progressive Chicago firm is enjoying. Al-
though these pianos are but 3 ft. 3-Vj in. high, they
OK IM\Xt,\S
possess the clear, resonant tone which is characteristic these piano designs will be appropriate.
of all Gulbransen pianos.
Gulbransen officials predict that the new line of
The Gulbransen studio consoles are presented in a consoles will take their place as one of the fastest
variety of styles so that no matter what plan of in-
selling lines in the history of the company.
terior decoration a prospective customer uses, one of
WURLITZER GRAND PIANO CHOSEN FOR MODEL HOME
Advices from a Publicity Sanctum
Scope of the Wurlitzer Accordion Division
Greatly Enlarged
Some weeks ago the advertising and publicity divi-
sion of Wurltizer gave out information that was of
particular import to Wurlitzer dealers everywhere who
are handling Wurlitzer products, Wurlitzer pianos,
Wurlitzer accordions—anything Wurlitzer.
This announcement telling of the consolidation of
Wisely anticipating the present
the general Wurlitzer advertising department with the
upturn in building activity, Mr. J.
* Wurlitzer Grand Piano Company advertising office
W. Anderson, well-known builder oi"
De Kalb (location of the Wurlitzer piano and Tin:
Wurlitzer accordion factories) explained that it was
Krie, Pa., built a beautiful model
a move which makes possible a wider and more com-
home for his own family in Erie
prehensive service to Wurlitzer dealers, stating further
early this year. The design and the
that "the tried and proven business-getting plan so
plans of the home were so admir-
effectively used in Wurlitzer retail stores is now avail-
able to music merchants everywhere handling the
able, both from the standpoint o,
Wurlitzer line. In addition new advertising and sales
beauty and of practicability that
promotion plans are in the making, all of which is
they were featured in The American
a part of the enlarged Wurlitzer advertising program."
Builder for March, the picture of the
Following these instructions a wealth of Wurlitzer
building having been used for the
publicity has gone forward to their trade and other
music merchants who would find Wurlitzer literature
cover as "the home of the month."
of interest to them. This publicity matter, which is
Mr. and Mrs. Anderson have
in the form of color page literature, broadsides and
taken their time in furnishing their
grand display matter suitable for window display and
beautiful new home to assure an
public places has been of a character to command
attention. Some of the most striking of this publicity
interior in keeping with the perfec-
literature have been sheets showing illustrations of
tion of the exterior. And they have
notable events in Wurlitzer piano and accordion his-
just completed it with the purchase
tory of the year. The great piano ensemble concerts
of a W urlitzer grand piano from
at Indianapolis, although an event that happened three
Froess Brothers Music House in
months or more ago, is shown in such a manner as
to make that event doubly historical. Likewise other
Erie.
Wurlitzer happenings, particularly those during the
1936 music trade convention and numerous episodes
of the Wurlitzer accordion ensemble concert events
given at the national music educational summer camp
at Interlochen, Mich., under the direction of the world-
famed accordionist, Gaila-Rini. Notwithstanding these
pictures and descriptions have been illustrated in
HOW HOME COSTS A8E KEPT DOWN
various newspapers, magazines and the trade journals
and utilized by dealers for months, nevertheless they
are made enormously effective for use by Wurlitzer
dealers as they come from within the sanctum of the
The
route
of
the
riders.
Mr.
Forbes,
the
late
W.
B.
The Famous Four of the Famous
Trice, then manager of a piano department and later Wurlitzer publicity shop out at DcKalb, 111.
Century Run
a piano manufacturer: a varnish manufacturer, and the
*Tlic Rudolph Wurlitzer Company from Oct. 1; see :m-
nnuneemeiH.
When E. E Forbes, senior of the E. E. Forbes trade paper editor, was leaving Chicago, out (then)
Washington
Avenue,
through
Austin
and
Oak
Park,
Music House, Birmingham, Ala., and the editor of
The present Stranbe factory at Hammond, lnd.,
one of the music trade papers meet occasionally for to the Bloomingdale Road, and on to Elgin for a which they took over soon after the Stranbe Piano
sandwich luncheon. Then along the Fox River to
exchange of cordialities, and so forth, a grave and Aurora, stopping on the way for another sandwich and
Company was reincorporated and which is located at
thrilling topic comes up on which to reminisce, to visit with congenial friends and fellow cyclists at the 5049 Columbia avenue, is inadequate in capacity for
discuss, to reconsider, and sometimes to argue over.
Fox River Country Club. A supper was devoured at the present Straube output which has been increasing-
The topic is: "A century bicycle run on a hot day Aurora at the old "Bicycle Hangout" and if the re- month by month since occupying the new location.
and long into the night in the summer of lS'XV The maining thirt\-five miles on to Chicago was com- "Consequently," says superintendent Rartholomee, "we
main point oi the argument is: "Did the lour bicyclists pleted before midnight and the total "Century Hun" shall be obliged to get entire possession of the build-
reach Chicago on the return run just before or just
covered less than 103 miles, the rider was given a ing we now partly occupy or establish a new factory.
after midnight of the day they left for the century well-earned medal. The one who wears that medal
Business is moving along very satisfactorily and out-
put gaining all the time,"
run, to Elgin, Aurora, and back to Chicago.
and badge today is very proud of it.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
11
YIKW OF UULBRANSEN TRACKS SHOWING CARLOADS
RKADY TO
magazine and others on this page, are responsible for
a good share of the tremendous increase in business
which this progressive Chicago firm is enjoying. Al-
though these pianos are but 3 ft. 3-Vj in. high, they
OK IM\Xt,\S
possess the clear, resonant tone which is characteristic these piano designs will be appropriate.
of all Gulbransen pianos.
Gulbransen officials predict that the new line of
The Gulbransen studio consoles are presented in a consoles will take their place as one of the fastest
variety of styles so that no matter what plan of in-
selling lines in the history of the company.
terior decoration a prospective customer uses, one of
WURLITZER GRAND PIANO CHOSEN FOR MODEL HOME
Advices from a Publicity Sanctum
Scope of the Wurlitzer Accordion Division
Greatly Enlarged
Some weeks ago the advertising and publicity divi-
sion of Wurltizer gave out information that was of
particular import to Wurlitzer dealers everywhere who
are handling Wurlitzer products, Wurlitzer pianos,
Wurlitzer accordions—anything Wurlitzer.
This announcement telling of the consolidation of
Wisely anticipating the present
the general Wurlitzer advertising department with the
upturn in building activity, Mr. J.
* Wurlitzer Grand Piano Company advertising office
W. Anderson, well-known builder oi"
De Kalb (location of the Wurlitzer piano and Tin:
Wurlitzer accordion factories) explained that it was
Krie, Pa., built a beautiful model
a move which makes possible a wider and more com-
home for his own family in Erie
prehensive service to Wurlitzer dealers, stating further
early this year. The design and the
that "the tried and proven business-getting plan so
plans of the home were so admir-
effectively used in Wurlitzer retail stores is now avail-
able to music merchants everywhere handling the
able, both from the standpoint o,
Wurlitzer line. In addition new advertising and sales
beauty and of practicability that
promotion plans are in the making, all of which is
they were featured in The American
a part of the enlarged Wurlitzer advertising program."
Builder for March, the picture of the
Following these instructions a wealth of Wurlitzer
building having been used for the
publicity has gone forward to their trade and other
music merchants who would find Wurlitzer literature
cover as "the home of the month."
of interest to them. This publicity matter, which is
Mr. and Mrs. Anderson have
in the form of color page literature, broadsides and
taken their time in furnishing their
grand display matter suitable for window display and
beautiful new home to assure an
public places has been of a character to command
attention. Some of the most striking of this publicity
interior in keeping with the perfec-
literature have been sheets showing illustrations of
tion of the exterior. And they have
notable events in Wurlitzer piano and accordion his-
just completed it with the purchase
tory of the year. The great piano ensemble concerts
of a W urlitzer grand piano from
at Indianapolis, although an event that happened three
Froess Brothers Music House in
months or more ago, is shown in such a manner as
to make that event doubly historical. Likewise other
Erie.
Wurlitzer happenings, particularly those during the
1936 music trade convention and numerous episodes
of the Wurlitzer accordion ensemble concert events
given at the national music educational summer camp
at Interlochen, Mich., under the direction of the world-
famed accordionist, Gaila-Rini. Notwithstanding these
pictures and descriptions have been illustrated in
HOW HOME COSTS A8E KEPT DOWN
various newspapers, magazines and the trade journals
and utilized by dealers for months, nevertheless they
are made enormously effective for use by Wurlitzer
dealers as they come from within the sanctum of the
The
route
of
the
riders.
Mr.
Forbes,
the
late
W.
B.
The Famous Four of the Famous
Trice, then manager of a piano department and later Wurlitzer publicity shop out at DcKalb, 111.
Century Run
a piano manufacturer: a varnish manufacturer, and the
*Tlic Rudolph Wurlitzer Company from Oct. 1; see :m-
nnuneemeiH.
When E. E Forbes, senior of the E. E. Forbes trade paper editor, was leaving Chicago, out (then)
Washington
Avenue,
through
Austin
and
Oak
Park,
Music House, Birmingham, Ala., and the editor of
The present Stranbe factory at Hammond, lnd.,
one of the music trade papers meet occasionally for to the Bloomingdale Road, and on to Elgin for a which they took over soon after the Stranbe Piano
sandwich luncheon. Then along the Fox River to
exchange of cordialities, and so forth, a grave and Aurora, stopping on the way for another sandwich and
Company was reincorporated and which is located at
thrilling topic comes up on which to reminisce, to visit with congenial friends and fellow cyclists at the 5049 Columbia avenue, is inadequate in capacity for
discuss, to reconsider, and sometimes to argue over.
Fox River Country Club. A supper was devoured at the present Straube output which has been increasing-
The topic is: "A century bicycle run on a hot day Aurora at the old "Bicycle Hangout" and if the re- month by month since occupying the new location.
and long into the night in the summer of lS'XV The maining thirt\-five miles on to Chicago was com- "Consequently," says superintendent Rartholomee, "we
main point oi the argument is: "Did the lour bicyclists pleted before midnight and the total "Century Hun" shall be obliged to get entire possession of the build-
reach Chicago on the return run just before or just
covered less than 103 miles, the rider was given a ing we now partly occupy or establish a new factory.
after midnight of the day they left for the century well-earned medal. The one who wears that medal
Business is moving along very satisfactorily and out-
put gaining all the time,"
run, to Elgin, Aurora, and back to Chicago.
and badge today is very proud of it.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).