Presto

10
PRESTO-TIMES
Sept.-Oct, 1936
in readiness for demonstration when needed. This
AMONG THE IMPORTANT MUSIC EVENTS OF THE ing
latest advent, the new Gulbransen organ, will there-
fore continue to attract attention and be doubly wel-
YEAR GULBRANSEN ACHIEVEMENTS
come if it shall finally be shown to be superior to its
predecessors.
ARE PROMINENT
Thus through this exceedingly attractive showing
of their product the Gulbransen organization empha-
Re-told Story of the Famed Gulbraiisen Tower Display at
the Stevens Hotel During the Late Music
Trade Convention
Of the numerous music and music
trade events of this year the convention of
music dealers, manufacturers, publishers and
jobbers, held at the Stevens Hotel, Chicago, the
last week in July, was the one of greatest im-
portance to the music merchants of the coun-
try. Of the exhibits of musical instruments
which were notable and numerous the display
of Gulbransen. showing the entire Gulbransen
line of pianos and their auxiliary, the Gulbran-
sen small reed organ and the new Gulbransen
Electronic Column organ, was of a character
that made it a remarkable historical event in
American music industrial enterprise.
Various stories and descriptions have been pub-
lished of this notable exhibit but the ona sent out
from the Gulbransen headquarters to the trade is
the best and most fascinating report of the share
which Gulbransen took in making the 1936 conven-
tion the most notable one in the history of the Na-
tional Music Merchants' Association.
Speaking of the exhibit in the tower ballroom, where
the new Gulbransen electric organ made its debut.
the Gulbransen report says that it was estimated that
over 2,500 people heard the organ during the three
days of the show and more than 1,500 people attended
the Gulbransen "open house" tendered the public.
Speaking of the concert that evening the program
was put on by such artists as Dean Herrick, Mildred
Fitzpatrick and Phil Jorgcusen, organists and pianists,
as well as some splendid vocal numbers by the golden-
voiced Paula Boone, mezzo-soprano, and Olin Bowen,
baritone. The audience was particularly pleased with
rendition of a variety of compositions by Mr. Herrick
at the organ, accompanied by Miss Fitzpatrick and
Mr. Jorgensen, who played the Regent model (iul-
bransen grand and the exquisite oyster-shell white
Louis XV model, both beautifully displayed with the
organ. This demonstration proved that the tones of
the Gulbransen organ blend perfectly with those of
other instruments, as well as with the human voice.
Mr. George F. Guinter of Akron, Ohio, played several
compositions accompanied by his talented daughter,
Joan, at the Regent Gulbransen grand. The fact that
Mr. Guinter's performance on the organ was entirely
impromptu proved that it is a simple matter for the
experienced organist to become immediately familiar
with the console of the new Gulbransen organ.
Many dealers who attended the Gulbransen con-
certs and recitals and visited often the Gulbransen
WHITE
HOl'SK
MOIHCL
FAIUKAX MODUI,
sized the opportunity for further and better acquaint-
ance of their products. To the public at large the
stories of "what Gulbransen did" will be a confirma-
tion of the Gulbransen program of manufacturing and
a contribution to the advancement of music which is
displays remarked on the elaborate and interesting
showing and felt that the Gulbransen Company not
only increased the enthusiasm and confidence of their
own dealers but also did much to strengthen the
future outlook of the entire music trade and industries.
Anent the introduction of the new Gulbransen elec-
tronic achievement in the production of organ music,
the Gulbransen electric column organ, it is interesting
to know that before this instrument was shown the
public it had been understood by a circle of individuals
identified with organ construction that a new instru-
ment of the electric controlled type would be shown
the public during the convention last summer. Dealers
who have become interested in this class of sales and
others identified with music had understood that some
form of change or modification in electronic organ
manufacture was due so that instruments of this class
might be made more "foolproof" than the earlier ones
sent out to the trade. A change for betterment, it
was pointed out, has been desirable and essential to
their success as a going instrument in the hands of
music dealers or of specialists handling the new elec-
trics. Some of the instruments of the electronic type
have given trouble. Some of them have had to be
overhauled after having been "used a short time; others
have been returned to manufacturers for changes and
various repairs,
The electric organ, up to the present time at least,
requires pretty close attention and the services of
experts are often required to insure instruments be-
CHATKAf MO1>KL
being shown in many ways today. To (iulbransen
dealers the entire Gulbranseu ensemble put on at great
cost of time, thought and money, was a showing of
enterprise and far-sightedness that helps to sustain
all branches of the music business.
(iulbransen Company reports that most satisfactory
progress is being made in the sale of the new studio
console models which were given their debut at the
Gulbransen Tower Salons at the Stevens Hotel during
I he recent music merchants convention.
These highly salable pianos, one of which, the
Fl'Tl'U.V J1ODIX
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