Presto
Issue: 1936 2278 - Page 11
11
PRESTO-TIMES
March-April, 1936
WESSELL NICKEL & GROSS
MILLS IN MAPLE WOODS
OF VERMONT
Interesting News from Arthur Wessell
For several years Arthur Wessell lias been jjivin'-r
up much time and attention to Wessell Nickel
& Gross maple lumber interests at Barton, Vermont.
Some time ago Mr. Wessell and his family, Mrs. Wes-
sell and their daughter, took up residence at Barton
where Mr. Wessell can be in immediate contact with
the sawing, milling, drying and shipment of the
finest growth and treatment of stock for Wessell
Nickel & Gross actions,
Concerning the renewed impetus in the piano busi-
ness which has brought about increased activity at
the Barton plant, a local paper published there, con-
tained this item:
"Wessell, Nickel & Gross, piano action manufac-
turers of New York and Barton, through A. L. Wessell,
vice president of the company, announces the receipt
of many large orders. One kiln of 40,000 feet of lum-
ber has been dried and is ready to be worked up ami
a number of additional men have been put to work.
Others are to be added soon and lumber put through
the kiln as rapidly as possible.
"Orders on hand are sufficient to operate the Barton
plant until spring and the company will buy and cut
about 1,000,000 feet of maple this winter and spring
to care for business now in the offing."
In Barton all the lumber and dry kiln work for
the Wessell, Nickel & Gross actions is done and also
finish the action stocks to the moulding, which are
then shipped to New York where the finishing is done.
All maple for the actions must be white and perfectly
straight grain. For instance, in the thousand feet ot
maple cut from the log there is only twenty-five per
cent used for actions. The other seventy-five per
cent is either manufactured into dowels, tennis pres-
mouding or made up for use in various lines of manu-
facturing.
"At present time," says Mr. Wessell, "we are cutting
up about 400.000 feet of maple logs. The lumber from
these logs will be stacked and in about a year and a
half after being thoroughly air dried will be kiln dried
and used in the manufacture of piano actions.'
Since residing at Barton the Arthur Wessell family
have joined heartily into social, civic and general wel-
fare interests of the community.
Mrs. Wessell has taken charge of the junior choir
in a Barton church which consists of about twenty
young girls. This choir is a prominent musical at-
traction in that vicinity and took first honors in tlv
recent contest of junior choirs of northern Vermont.
THE NEW WURLITZER
STORE IN CHICAGO
at 6217 S. Halsted street, and a west side studio at
5910 W. Cermak road. Suitable locations in other
Chicago areas are being considered.
Chicago is not the only city to benefit by the Wur-
litzer expansion plan. New and commodious quarters
at 525 S. Warren street have been occupied recently
by the Syracuse ( N. Y.) store. The new location—
directly opposite the new Hotel Syracuse—is vastly
superior and gives to Wurlitzer the distinction of be-
ing the most modern and progressive musical institu-
tion in Syracuse.
Other changes in the Wurlitzer network call for the
closing of the St. Louis and Pittsburgh stores this
month, as part of the new program by which the
Wurlitzer retail organization is concentrating its ef-
forts to its natural trading areas.
New Quarters Being Made Ready for
Occupancy in April
A significant sign in the new Wurlitzer program is
the announced removal of the Chicago store from its
familiar address at 329 S. Wabash avenue to 111 S.
W'abash avenue, in the very center of the east section
of the "loop." This move is the preface to another
chapter in Wurlitzer's long and illustrious history in
Chicago—a history that reaches back to Civil War
days, the great Chicago lire of 1871 and the opening
o{ the present 329 W'abasli store near the turn of the
century.
The new location is to be the site of a model music
store and studio featuring many innovations. Close
to $30,000 is being spent for remodeling and finish-
ing. Main entrance and display windows will front
on S. W'abash avenue, while a second entrance will
face Monroe street. The store arrangement is being
designed by outstanding experts to enhance merchan-
dise displays and to accommodate heavy traffic. Up-
per floors of the building are of approximately twice
tie area of the ground floor and will provide ample
room for studio operations as well as impressive mer-
chandise showings and offices.
This move is part of the VVuriltzer plan for enlarg-
ing its studio facilities in Chicago. Other steps in
this direction have been the recent opening of a north
side studio at 317 Howard street, a south side studio
DO BIG PIANO BUSINESS BY MOTOR
TRUCK CAMPAIGN
^^^"1
One of the many new
customers recently add-
ed to the Straube roll
of active piano houses
is C. C. Mayer & Co.,
Minneapolis, who have
the Minneapolis and St.
Paul territory for the
Straube line. This house
carries on an extensive
piano trade by motor
truck delivery and with
the return of good roads
and the snow blockade
out of the way, they ex-
pect a satisfactory busi-
ness.
C. C. Mayer
A Proper Characterization
Boutell's, Minneapolis, introducing the 1936 Story &
Clark chippendale case console, use this line, "Beauty
Plus Tone," a condensed qualification to which the
old Latin maxim, "Multum In Parvo," is peculiarly
applicable.
The New STRAUBE Models
FOMt THIS
YEAH
(ifKJti)
ARE
Attractive—
With Fine Musical Qualities,
WHITE FOR CATALOGUE, ILLUSTRA-
TIONS OF LATEST MODELS, PRICES
AND EXCLUSIVE TERRITORY.
You will find in the Straube Piano
of today the same fine Straube
quality you have always sold so
easily—but at prices unusually at-
tractive to the dealer.
Ask About the DOUBLE OVERSTRUNG
Upright Acoustical Marvel with Grand Piano Tone
STRAUBE PIANO CO.
LEM KLINE, General Seles Manager
Factory:
Haminond. Indiana
Executive Offices:
hirst Triisi Building. Hammond. Indiana
Since l»7»
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
PRESTO-TIMES
March-April, 1936
WESSELL NICKEL & GROSS
MILLS IN MAPLE WOODS
OF VERMONT
Interesting News from Arthur Wessell
For several years Arthur Wessell lias been jjivin'-r
up much time and attention to Wessell Nickel
& Gross maple lumber interests at Barton, Vermont.
Some time ago Mr. Wessell and his family, Mrs. Wes-
sell and their daughter, took up residence at Barton
where Mr. Wessell can be in immediate contact with
the sawing, milling, drying and shipment of the
finest growth and treatment of stock for Wessell
Nickel & Gross actions,
Concerning the renewed impetus in the piano busi-
ness which has brought about increased activity at
the Barton plant, a local paper published there, con-
tained this item:
"Wessell, Nickel & Gross, piano action manufac-
turers of New York and Barton, through A. L. Wessell,
vice president of the company, announces the receipt
of many large orders. One kiln of 40,000 feet of lum-
ber has been dried and is ready to be worked up ami
a number of additional men have been put to work.
Others are to be added soon and lumber put through
the kiln as rapidly as possible.
"Orders on hand are sufficient to operate the Barton
plant until spring and the company will buy and cut
about 1,000,000 feet of maple this winter and spring
to care for business now in the offing."
In Barton all the lumber and dry kiln work for
the Wessell, Nickel & Gross actions is done and also
finish the action stocks to the moulding, which are
then shipped to New York where the finishing is done.
All maple for the actions must be white and perfectly
straight grain. For instance, in the thousand feet ot
maple cut from the log there is only twenty-five per
cent used for actions. The other seventy-five per
cent is either manufactured into dowels, tennis pres-
mouding or made up for use in various lines of manu-
facturing.
"At present time," says Mr. Wessell, "we are cutting
up about 400.000 feet of maple logs. The lumber from
these logs will be stacked and in about a year and a
half after being thoroughly air dried will be kiln dried
and used in the manufacture of piano actions.'
Since residing at Barton the Arthur Wessell family
have joined heartily into social, civic and general wel-
fare interests of the community.
Mrs. Wessell has taken charge of the junior choir
in a Barton church which consists of about twenty
young girls. This choir is a prominent musical at-
traction in that vicinity and took first honors in tlv
recent contest of junior choirs of northern Vermont.
THE NEW WURLITZER
STORE IN CHICAGO
at 6217 S. Halsted street, and a west side studio at
5910 W. Cermak road. Suitable locations in other
Chicago areas are being considered.
Chicago is not the only city to benefit by the Wur-
litzer expansion plan. New and commodious quarters
at 525 S. Warren street have been occupied recently
by the Syracuse ( N. Y.) store. The new location—
directly opposite the new Hotel Syracuse—is vastly
superior and gives to Wurlitzer the distinction of be-
ing the most modern and progressive musical institu-
tion in Syracuse.
Other changes in the Wurlitzer network call for the
closing of the St. Louis and Pittsburgh stores this
month, as part of the new program by which the
Wurlitzer retail organization is concentrating its ef-
forts to its natural trading areas.
New Quarters Being Made Ready for
Occupancy in April
A significant sign in the new Wurlitzer program is
the announced removal of the Chicago store from its
familiar address at 329 S. Wabash avenue to 111 S.
W'abash avenue, in the very center of the east section
of the "loop." This move is the preface to another
chapter in Wurlitzer's long and illustrious history in
Chicago—a history that reaches back to Civil War
days, the great Chicago lire of 1871 and the opening
o{ the present 329 W'abasli store near the turn of the
century.
The new location is to be the site of a model music
store and studio featuring many innovations. Close
to $30,000 is being spent for remodeling and finish-
ing. Main entrance and display windows will front
on S. W'abash avenue, while a second entrance will
face Monroe street. The store arrangement is being
designed by outstanding experts to enhance merchan-
dise displays and to accommodate heavy traffic. Up-
per floors of the building are of approximately twice
tie area of the ground floor and will provide ample
room for studio operations as well as impressive mer-
chandise showings and offices.
This move is part of the VVuriltzer plan for enlarg-
ing its studio facilities in Chicago. Other steps in
this direction have been the recent opening of a north
side studio at 317 Howard street, a south side studio
DO BIG PIANO BUSINESS BY MOTOR
TRUCK CAMPAIGN
^^^"1
One of the many new
customers recently add-
ed to the Straube roll
of active piano houses
is C. C. Mayer & Co.,
Minneapolis, who have
the Minneapolis and St.
Paul territory for the
Straube line. This house
carries on an extensive
piano trade by motor
truck delivery and with
the return of good roads
and the snow blockade
out of the way, they ex-
pect a satisfactory busi-
ness.
C. C. Mayer
A Proper Characterization
Boutell's, Minneapolis, introducing the 1936 Story &
Clark chippendale case console, use this line, "Beauty
Plus Tone," a condensed qualification to which the
old Latin maxim, "Multum In Parvo," is peculiarly
applicable.
The New STRAUBE Models
FOMt THIS
YEAH
(ifKJti)
ARE
Attractive—
With Fine Musical Qualities,
WHITE FOR CATALOGUE, ILLUSTRA-
TIONS OF LATEST MODELS, PRICES
AND EXCLUSIVE TERRITORY.
You will find in the Straube Piano
of today the same fine Straube
quality you have always sold so
easily—but at prices unusually at-
tractive to the dealer.
Ask About the DOUBLE OVERSTRUNG
Upright Acoustical Marvel with Grand Piano Tone
STRAUBE PIANO CO.
LEM KLINE, General Seles Manager
Factory:
Haminond. Indiana
Executive Offices:
hirst Triisi Building. Hammond. Indiana
Since l»7»
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
Future scanning projects are planned by the International Arcade Museum Library (IAML).