Presto

Issue: 1936 2278

11
PRESTO-TIMES
March-April, 1936
WESSELL NICKEL & GROSS
MILLS IN MAPLE WOODS
OF VERMONT
Interesting News from Arthur Wessell
For several years Arthur Wessell lias been jjivin'-r
up much time and attention to Wessell Nickel
& Gross maple lumber interests at Barton, Vermont.
Some time ago Mr. Wessell and his family, Mrs. Wes-
sell and their daughter, took up residence at Barton
where Mr. Wessell can be in immediate contact with
the sawing, milling, drying and shipment of the
finest growth and treatment of stock for Wessell
Nickel & Gross actions,
Concerning the renewed impetus in the piano busi-
ness which has brought about increased activity at
the Barton plant, a local paper published there, con-
tained this item:
"Wessell, Nickel & Gross, piano action manufac-
turers of New York and Barton, through A. L. Wessell,
vice president of the company, announces the receipt
of many large orders. One kiln of 40,000 feet of lum-
ber has been dried and is ready to be worked up ami
a number of additional men have been put to work.
Others are to be added soon and lumber put through
the kiln as rapidly as possible.
"Orders on hand are sufficient to operate the Barton
plant until spring and the company will buy and cut
about 1,000,000 feet of maple this winter and spring
to care for business now in the offing."
In Barton all the lumber and dry kiln work for
the Wessell, Nickel & Gross actions is done and also
finish the action stocks to the moulding, which are
then shipped to New York where the finishing is done.
All maple for the actions must be white and perfectly
straight grain. For instance, in the thousand feet ot
maple cut from the log there is only twenty-five per
cent used for actions. The other seventy-five per
cent is either manufactured into dowels, tennis pres-
mouding or made up for use in various lines of manu-
facturing.
"At present time," says Mr. Wessell, "we are cutting
up about 400.000 feet of maple logs. The lumber from
these logs will be stacked and in about a year and a
half after being thoroughly air dried will be kiln dried
and used in the manufacture of piano actions.'
Since residing at Barton the Arthur Wessell family
have joined heartily into social, civic and general wel-
fare interests of the community.
Mrs. Wessell has taken charge of the junior choir
in a Barton church which consists of about twenty
young girls. This choir is a prominent musical at-
traction in that vicinity and took first honors in tlv
recent contest of junior choirs of northern Vermont.
THE NEW WURLITZER
STORE IN CHICAGO
at 6217 S. Halsted street, and a west side studio at
5910 W. Cermak road. Suitable locations in other
Chicago areas are being considered.
Chicago is not the only city to benefit by the Wur-
litzer expansion plan. New and commodious quarters
at 525 S. Warren street have been occupied recently
by the Syracuse ( N. Y.) store. The new location—
directly opposite the new Hotel Syracuse—is vastly
superior and gives to Wurlitzer the distinction of be-
ing the most modern and progressive musical institu-
tion in Syracuse.
Other changes in the Wurlitzer network call for the
closing of the St. Louis and Pittsburgh stores this
month, as part of the new program by which the
Wurlitzer retail organization is concentrating its ef-
forts to its natural trading areas.
New Quarters Being Made Ready for
Occupancy in April
A significant sign in the new Wurlitzer program is
the announced removal of the Chicago store from its
familiar address at 329 S. Wabash avenue to 111 S.
W'abash avenue, in the very center of the east section
of the "loop." This move is the preface to another
chapter in Wurlitzer's long and illustrious history in
Chicago—a history that reaches back to Civil War
days, the great Chicago lire of 1871 and the opening
o{ the present 329 W'abasli store near the turn of the
century.
The new location is to be the site of a model music
store and studio featuring many innovations. Close
to $30,000 is being spent for remodeling and finish-
ing. Main entrance and display windows will front
on S. W'abash avenue, while a second entrance will
face Monroe street. The store arrangement is being
designed by outstanding experts to enhance merchan-
dise displays and to accommodate heavy traffic. Up-
per floors of the building are of approximately twice
tie area of the ground floor and will provide ample
room for studio operations as well as impressive mer-
chandise showings and offices.
This move is part of the VVuriltzer plan for enlarg-
ing its studio facilities in Chicago. Other steps in
this direction have been the recent opening of a north
side studio at 317 Howard street, a south side studio
DO BIG PIANO BUSINESS BY MOTOR
TRUCK CAMPAIGN
^^^"1
One of the many new
customers recently add-
ed to the Straube roll
of active piano houses
is C. C. Mayer & Co.,
Minneapolis, who have
the Minneapolis and St.
Paul territory for the
Straube line. This house
carries on an extensive
piano trade by motor
truck delivery and with
the return of good roads
and the snow blockade
out of the way, they ex-
pect a satisfactory busi-
ness.
C. C. Mayer
A Proper Characterization
Boutell's, Minneapolis, introducing the 1936 Story &
Clark chippendale case console, use this line, "Beauty
Plus Tone," a condensed qualification to which the
old Latin maxim, "Multum In Parvo," is peculiarly
applicable.
The New STRAUBE Models
FOMt THIS
YEAH
(ifKJti)
ARE
Attractive—
With Fine Musical Qualities,
WHITE FOR CATALOGUE, ILLUSTRA-
TIONS OF LATEST MODELS, PRICES
AND EXCLUSIVE TERRITORY.
You will find in the Straube Piano
of today the same fine Straube
quality you have always sold so
easily—but at prices unusually at-
tractive to the dealer.
Ask About the DOUBLE OVERSTRUNG
Upright Acoustical Marvel with Grand Piano Tone
STRAUBE PIANO CO.
LEM KLINE, General Seles Manager
Factory:
Haminond. Indiana
Executive Offices:
hirst Triisi Building. Hammond. Indiana
Since l»7»
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
12
*
P R E S T O - T I M ES
GULBRANSEN
*
The Beginning
The name Gulbransen as represented in piano
making has become a household word in the music
trade world. The Gulbransen piano was from
the first characteristic of the popularity of the
founder, A. G. Gulbransen who, passing away
less than a year ago, left as his most valued
legacy the piano bearing his name.
The Continuation
How well the ones who have taken on and are
continuing the making and are following the ideals
of the founder are exemplified in the product of today
which they have not only maintained hut have con-
tinued and arc making the Gulbransen an instrument
of charm and beauty, perfect in construction and dis-
tinguished in tone quality.
The Gulbransen Today
What does the trade think of the Gulbransen today?
How does the trade back up Gulbransen enterprise
and fine workmanship? What do the dealers say of
the piano so much appreciated everywhere and so
much talked about as the coming piano of perfection?
What dealers who sell the Gulbransen say in reply
to these questions is a perfect answer.
What Dealers Say
The Winters Piano and Appliance Company, New
Philadelphia, Ohio, writes:
"You may be interested to know that the Patrician
Vertical just received was immediately sold to the
family of one of the most prominent physicians in this
vicinity."
Louis Piano House, Ltd., Vancouver, B. C, says:
"We are glad to report that a keen interest in the
new Vertical Grands is noted in this district, and we
are anxious to give them lots of publicity. Would
appreciate jour cooperation in this respect re the
above requirements."
The Kienle Music Co., Tillamook, Ore., says:
"I have seen the new Gulbransens on the floor of
our McMinnville store and will say they are the finest
Gulbransens that have ever come to us."
The Beasley Music Co., Texarkana, Ark., writes:
"The attractive Patrician Vertical Grand Piano came
in this morning and it is a beauty. We are pleased
to note that you have worked out this piano thorough-
ly from a tone standpoint and have so thoroughly
March-April, 1936
tuned it that it is in excellent condition in spite of the
zero weather that prevailed at time of shipment."
Tusting Piano Co., Asbury Park, N. J., says:
"We are having very fine success with the Vogue
and again want to tell you it is a mighty fine piano."
Richardson & Martin, Inc., Los Angeles, Cal., says:
"For your information will say that we put the
bransen has been the most gratifying and profitable.
It has always been a pleasure to deal with the Gul-
bransen Company, whose straightforward methods and
one price have been a solid background to depend on.
"I will advise you in a few days relative to order
for more Vertical Grands."
The Holley Company recently sold a Gulbransen
Vertical grand to the El Mirador Hotel for an im-
portant mission. It was for the use of Amos and
Andy for their broadcasting who are now living at
the hotel and are broadcasting from there; a very in-
teresting event, of course.
The above letter was written to M. F. Martin, Cali-
fornia representative of the Gulbransen Company
whose work in California has been marked by valu-
able contacts, new agents and sales of carload ship-
ments.
Substantiating Compliments
Substantiating this correspondence is the record of
two shipments which have just gone forward; one of
three carloads to Pacific Coast points, and a motor
van truck loaded to capacity for the Griffith Piano
Company direct from Newark, N. J. A letter from
Kugene Redewell of the Redewell Music House,
Phoenix, Ariz., just received, refers to their Gulbran-
sen sales in these words:
"During the past thirty days we have received from
you thirty-nine pianos and one Spinet organ, totaling
exactly forty instruments. The Gulbransen line of
pianos has established itself with our trade as our
leader and our records show that Gulbransens are
on our salesroom floor unsold for a shorter period of
time than any other make of pianos we have ever
handled in our fifty-five years in the piano business."
These are just a few of many letters indicating
"what's going on at the Gulbransen plant these days."
And they certainly give evidence that "carload lots
are here again."
The Gulbransen page display advertisement in this
issue shows the regular selling models of today of
the Gulbransen vertical grands. In a short time, prob-
ably by the middle of April, a new flat top model which
has been added will be ready for delivery. This
S. E. Zack, President Gulbransen Company
model of the studio type in size and convenience is
a notable creation in the line of console-vertical pianos.
Savoy model in the window and sold it out of the
PRESTO-TIMES is promised a photograph of this
window the next day. It is going to be a dandy piano and we hope to be able to have a half-tone plate
seller."
made so as to present it with this announcement.
H. S. Holley, music dealer, Redlands, Cal., says:
The manufacturers of this smaller and more
compact instrument of the studio and so-called flat
"I have handled Gulbransens for over a period of
twenty years. Of all the lines I have sold, the Gul- top type of verticals are exceedingly proud of the tone
LATEST GULBRANSEN VERTICAL
GULBRANSEN STUDIO SIZE VERTICAL GRAND, FJ,AT TOP DESIGN; 39 1/. INCHES HIGH, 59 INCHES WIDE, 25
INCHES DEEP
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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