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Presto

Issue: 1932 2265 - Page 18

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18
March, 1932
PRESTO-TIMES
STARR FREEZE ANNOUNCES NEW
MODELS
of domestic Starr Freeze units, the Starr Company in the Dayton store in comparison to the N. E. L. A.
manufactures a line of commercial compressors up to figures is given:
two-ton capacity that will give additional sales op-
Per
Per
portunities to dealers.
Cent
Cent N.E.L.A.
1931 DAYTON STARR FREEZE SALES
SHOW GREAT GAIN OVER 1930
January
February
March
April
May
June
July
The Starr Company of Richmond, Ind., announce
the addition of three new Starr Freeze models—the
Franklin, an all metal porcelain inside box of eleven
cubic foot capacity and 16>^ square feet of shelf area
with four ice cube trays of twenty-eight cubes to the
tray, and one deep three inch tray; the Purdue model
n
1930
STARR FREEZE
Sales
1931
None None
1
2
5
10
4
7.6
5
10
13
25.4
8
15.6
Sales Average
3
6
4
13
39
32
45
0.8
1.6
1.7
5.4
16.6
13.7
18.7
2
4
9
17
16
14
10
STARR FREEZE
STARR FREEZE
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FRAN"JCL,TN M O D E L , $335.00.
GRINNELL, MODEL, $395.00.
(an apartment house or efficiency kitchen box) all
metal box porcelain inside. 6.14 cubic feet, 9.8 square
feet of shelf area, four ice cube trays with twenty-
eight cubes to the tray; the Grinnell model, all metal
porcelain inside box, 14.2 cubic feet, 20^4 square feet
of shelf area, six ice cube trays with twenty-eight
cubes to the tray and one deep three-inch tray.
These new models, which models Presto-Times
takes pleasure in presenting with this descriptive
article, with the present models of the W-Wabash
five cubic feet, M-Miami seven cubic feet, and the
O-Oxford seven cubic feet capacity, offer any dealer
a variable line of domestic refrigeration that w T ill meet
all requirements. In addition to the above models
P U R D U E M O D E L , $215.00.
The month of March is the time that electric re-
frigeration starts selling in volume. In the Day-
ton, Ohio, Starr Piano Company Retail Store,
that store increased its sale of Starr Freeze 469 per
cent in 1931 over the sales of 1930. The percentage of
sales estimated per month throughout the United
States by the National Electric Light Association is
given below and the percentage of sales per month
August
September
October
November
December
5
4
1
3
2
51
10
7.6
2
5.8
4
100
23
19
19
10
26
10.0
8.3
8.3
4.1
10.8
239
100.0
8
6
6
4
4
100
The Starr Co. points out that it is interesting to
note that the duration of sales of electric refrigeration
is expanding and that the 1931 December sales were
exceedingly high, thereby proving that electrical re-
frigeration is fast becoming a year round product
offering dealers sales possibilities in fall and winter
months as well as summer.
STARR PIANOS
STARR FREEZE ELECTRIC DOMESTIC and COMMERCIAL
The Starr Piano Co.
Richmond, Indiana
REFRIGERATION
Established
1872
PRESTO BUYERS' GUIDE
Contains Full Lists with Concise Classification and Description of all
American Pianos, Players and Reproducing Pianos, with Sketches of
Manufacturers. Essential to All Salesmen. Price 50cents, postpaid.
NO PIANO DEALER OR PROSPECT CAN AFFORD TO BE WITHOUT IT.
PRESTO PUBLISHING CO
417 S. Dearborn St., CHICAGO
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